5 SEO Tips for Non-SEOs in 2021

Believe it or not, you don’t have to be a Search Engine Optimization (SEO) expert to be a good content creator. However, it’s super-valuable to know some tips and tricks to improve your rankings on Google and user experience.

Here are five useful tips that you won’t read elsewhere. Since Google has many updates each year, you have to keep up with your SEO game in 2021.

Let’s start!

1. Look for questions people are searching on Google

In October 2020, Google improved BERT (Bidirectional Encoder Representations from Transformers) with their research in AI (artificial intelligence). BERT is language understanding systems that understand users’ written queries on Google Search, thus providing more relevant results.

This update improved Google Search in a way that now the systems can understand:

• misspelt words, thanks to the new spelling algorithm;
• the context of misspelt words.

Now it’s possible to provide a user’s requested information in under 3 milliseconds.

How is this related to questions asked on Google?

The BERT improvement allows Google to capture and understand the context of the article and page itself, making long-tail keywords more important than ever.

Let’s take the example of the keyword ‘rich media’.

The term ‘rich media’ is a short keyword with less volume and higher keyword difficulty compared to the long-tail keyword that’s also a question ‘how are rich media ads different from other ad formats?’.

This long-tail keyword provides even more significant search volume and a lower keyword difficulty level.

This particular case proves that people search more and more by typing specific questions and looking for direct answers.

But how do you find the right questions?

You should focus on checking broader terms (short keywords) when doing keyword research because the questions will appear as a suggestion.

Then check pages that rank in the first positions and answer those questions better.

Remember that this question has to be included in your article as one of the headings or titles. Keep the answer to the question sweet and straight to the point!

So how to find those top pages?

If you use Ahrefs, scroll down in the keyword explorer, and you will see them. And in this particular case, the featured snippet for the long-tail keyword ranks Setupad.

Check the answer to a particular question on the search by typing the question in a Google Search.

As you can see from the image below, this particular site includes the question in its title plus the short keyword in the description. By this Google understands that this site’s article includes the information that users are actually searching for.

Remember to focus more on long-tail phrases because your competitors might be focusing on short keywords. Also, there is less competition, leading your article to rank in the first position on Google Search.

2. Add internal and external links

Yes, internal and external links are still important for SEO in 2021.

Here are ways to use them effectively:

Internal links

1. Don’t add random links that don’t explain specific terms or add additional value for the user. For example, adding an internal link under the term ‘SEO tips’ takes the user to another article on the page ‘5 SEO Tips for Your Site’.
2. If the internal link is reasonable, your article builds up a great user experience. By having internal links, you allow the user to spend more time on your site.
3. Internal links increase the other page rankings too.
4. If the user visits more than one page on your site, it increases engagement and lowers the bounce rate.

External links

1. Add external links only if necessary.
2. Link to pages that have high domain authority scores.
3. If you have used some data, citation, or you see that this particular other site’s article will add value to your reader, link the page to it!
4. By adding external links Google and other search engines understand what your article is about.

It helps to increase your rankings if your article is linked with the most valuable external sources.

Google’s algorithm follows the content that is linked. The first thing you can do is go through your articles and check if there is a possibility to link them. If yes, then great. If no, you can find a piece that’s related to it. And add it as a related article (the title of the article).

Example:

3. Entity based SEO

Many SEO specialists now emphasize that content marketers should focus on entity based SEO.

Entity based means one word that can be captured in the whole article. It’s more like a context-based word that can define the article. The keywords within the article allow the search engine to give the best possible results for a specific entity.

For example, the user types in the word ‘ROSE’ (entity), and the search automatically provides several ideas of what the user wanted to look for –plant, actress, or song. The entity gives ideas for users to jump into the right category and find the information they were looking for easier.

Simply speaking, Google emphasizes entities over keywords, which has helped provide more precise results for users.

Keywords and entities go hand in hand. Keywords help entities to be defined. So, before conducting big keyword research, focus on finding the right entity and then do the keyword research.

4. Optimized URLs

Each year you should go through your blog articles and see if your URLs are optimized.

Shorter URLs rank better on search results, and it’s way easier for users to understand what your article is about. And this improves user experience.

Here are some useful tips on how you should optimize them.

For example, if your blog contains articles that have to be updated each year, don’t mention the year in the URL; it will make your life easier in the future. When you decide to improve or update the content, you should only change Meta Title where you include the new year, but the URL won’t change.

Example:

• Non optimized URL

example.com/blog/top-trends-2021

• Optimized URL:

example.com/blog/top-trends

Long URLs make it harder to share on social media because the entire URL cannot be visible and could feel fake or scammy for some users.

Another tip is to use hyphens instead of underscores because Google robots read the URL by hyphens.

• Hyphens: –
• Underscores : _

Example:

Hyphens: example.com/blog/top-trends

Underscores: example.com/blog/top_trends

Don’t use capital letters in the URL, because it can confuse search engines.

5. Focus on user experience

In June 2021 Google will roll out an official ranking factor update called Core Web Vitals. This update will affect sites with bad user experience, so make sure your content is easy to read and is user and mobile-friendly. Make sure you use images, videos, and infographics, maybe some animations.

Check how fast your site loads, how fast it interacts with the user, and whether it is responsive.

SEO works hand in hand with user experience; if SEO is more for search engines, UX is for your site’s users. Both of them have the same goal of providing the most relevant information for users.

Keeping an eye on UX helps searchers to find the information they are looking for, thus increasing your organic traffic.

Final thoughts

As a content creator, use the tips mentioned above to improve SEO and UX. Make sure you are on your content marketing game in 2021 and optimize your content frequently.

Guest author: Agnese Repule, I am a passionate content marketing specialist at the company Setupad, a monetization platform for publishers. I usually cover topics about programmatic advertising, monetization, SEO, and content marketing. Another passion of mine is art, so I paint whenever I have spare time.

The post 5 SEO Tips for Non-SEOs in 2021 appeared first on Jeffbullas's Blog.

* This article was originally published here

The 6 Best Sites to Buy Instagram Auto Likes

The internet is a big place, and Instagram shows it. The platform’s two billion monthly active users are a testament to its popularity and a huge gateway to the potential that the internet holds in terms of business growth and reputation building.

In fact, Instagram has become so big that it’s used as a reference point for many consumers and internet users to check on the reputation and trustworthiness of brands, businesses, public figures, and more.

Since Instagram holds so much power, it’s no surprise that businesses, influencers, and more across all niches on Instagram are trying to harness its potential and gain more followers and engagement to shoot to high levels of success and recognition.

While having a lot of followers on Instagram is very important, likes are arguably more important for solid performance. It can take quite a while to build up engagements such as likes on Instagram even with a lot of followers.

For this reason, there are plenty of companies out there that can help to stimulate your Instagram growth through auto likes. This can jumpstart your engagement and get your content buzzing.

You’ve got to make sure that you choose a reputable and trustworthy company when you buy any type of Instagram growth tools or packages, and there is definitely a lot of junk to sift through. Many social media growth companies are simply out there to turn a profit and not help their clients reach their goals.

We’re bringing you this article to help you make the best choice when you buy Instagram auto likes, and after you read, you’ll know:

• Why people buy Instagram auto likes
• Top 6 sites to buy Instagram auto likes
• How to buy Instagram auto likes
• Pros and cons of buying Instagram auto likes
• FAQs related to buying Instagram likes

We know you’ll walk away feeling confident and ready to get your Instagram growth headed in the right direction. Let’s get started!

Why do people buy Instagram auto likes?

In order to understand why companies are offering these services and how they can help your Instagram, first, we should understand the method to the madness.

Why do people buy Instagram auto likes?

You’re probably aware that there are packages that people can buy on a one-time basis to fortify likes. The problem is that it’s a pain to continually buy packages here and there every time you post your content.

What’s more, if one of your photos has a bunch of likes and all the other ones have hardly any, your profile is going to look inconsistent and that can actually hurt your credibility.

Buying Instagram auto likes gives users peace of mind in knowing that the content they’re putting out is going to get likes as soon as it’s posted, which means that more users will check it out.

Because all social media networks depend on social credibility, when your posts consistently get Instagram likes, people are going to want to be a part of your page and engage with your community.

People like to belong and most of the decisions that people make online are swayed by the appearance of popularity, so getting more likes for your content will help to continually perpetuate more buzz around your content, helping you get more likes in the long term.

When you buy Instagram likes, you’ll also help to boost your performance against the Instagram algorithm. The Instagram algorithm is a tough thing to beat, but if you can get it to work in your favor, you’ll get a lot more natural reach.

Top 6 sites to buy Instagram auto likes

The following 6 sites are by far the best companies to entrust with your auto likes needs. They offer top quality, straightforward and transparent services, and have great track records to back their services up.

Let’s take a look and see what these guys can offer you in terms of Instagram auto likes.

1. MoreLikes

MoreLikes is an incredible service that offers your Instagram a huge advantage. Their seamless automatic likes service is without a doubt the best on the market and you’ll love what they have to offer.

They have a variety of quantities of auto likes that you can choose from, and cover up to 4 posts a day. The average Instagrammer posts 1-2 posts per day, so with 4, you definitely won’t be left wanting more.

You can also decide if you’d like the auto likes to be delivered right away or have them come on a bit delayed. It’s great that MoreLikes cares about their client’s preferences.

MoreLikes always provides real Instagram likes and they send over only likes that come from real users – you don’t have to worry about any bots or fake accounts, which is a big relief.

In order to uphold the integrity of your account, MoreLikes also sends 5-10% more likes now and then to ensure you’ve got a natural look and it doesn’t seem odd that you’re always getting the same amount of likes.

Their service comes with top notch customer support and a no-contract plan, so you have a lot of flexibility. Also, if you’d prefer a one-time purchase, you can also select Instagram likes just for one time.

More Likes will definitely get you exactly what you’re looking for when it comes to Instagram auto likes!

2. GrabLikes

When you need to gain more Instagram likes for your content, few companies can match the consistent and effective service that GrabLikes provides.

GrabLikes provides both auto likes services as well as one-time purchases for your Instagram likes needs. You’ll be able to get exactly the number of likes you need as they have many different options to choose from and a flexible no-contract service.

Using a service like GrabLikes will get your content likes as soon as you post it, or delivered with a delay if you want things to come on a bit more naturally. Regardless of which you choose, your likes will get there quickly and help your content perform better.

If you need a reliable and high-quality company to buy Instagram auto likes from, you won’t be disappointed by GrabLikes.

3. UseViral

UseViral has been around for many years and they’ve built up a solid network of users to help provide your Instagram with real, authentic likes. This is one of the best things about their offerings and their client testimonials don’t disappoint.

When you use UseViral, you’ll be able to choose the number of likes that you want and you will be backed up with 24/7 customer support as well as a simple process for purchase. Your Instagram will be booming with likes in no time when you use UseViral!

4. SidesMedia

It can be tough to decide which companies can actually provide your Instagram with real Instagram likes, but with SidesMedia, you won’t have to worry about that. Their network of over 5000 users will help make sure that your content gets the likes that it needs.

SidesMedia has a great reputation and has been a favorite in the Instagram growth market for a while. If you want to strengthen other social media accounts, you can also get growth packages for platforms like YouTube, Twitter, Twitch, and more.

All in all, SidesMedia will deliver exactly what your Instagram needs if you are looking for a boost in likes, and that’s a fact.

5. Stormlikes

Stormlikes is another top service that will help you to get the high-quality Instagram likes that you’re looking for. Using StormLikes can help to boost your credibility and give your content the boost that it needs.

When you buy from Stormlikes you can choose from a variety of packages and you can even split the purchase across multiple photos, which is a big help.

They only provide real likes from real people, which means you’ll always have peace of mind that your account is being provided something valuable that will help your Instagram growth over time.

If you need Instagram likes, you can’t go wrong with Stormlikes.

6. Likes.io

If you feel like your content is really lacking in the engagement area, Likes.io can help. They offer both auto likes as well as one-time likes purchases so that you can generate more interest in your content through likes.

There are plenty of plan options that Likes.io offers, allowing you to choose a plan that suits your needs and will get you the quantity of likes that you feel will help your account.

LIkes.io is one of the top services on the market for providing auto likes, so you’ll no doubt be happy with what they bring to your account.

How to buy Instagram auto likes

When you buy Instagram auto likes from one of the companies above, you’re already ahead of the game. They are the top in the market and you won’t find any better companies out there.

Even still, if you want to look around and verify that a company is actually worth your time and investment, there are a few things that you can do to make sure that you make a wise decision.

When you buy Instagram auto likes, the process is very simple:

• Review available packages
• Choose how many likes you want to be sent to your posts
• Complete your purchase
• Post your content as normal and see the likes come in every time

It only takes a few minutes for things to get moving and when you use a good company, you won’t have to worry about doing much else. You can then focus on producing awesome content, giving users on the platform something valuable that they want to stick around for.

No matter which company you choose, you should always look closely at their website and service offerings and make sure they provide something that will keep your account safe and growing at all times.

Below you’ll find the 5 elements that you should research on any company’s website before deciding to purchase Instagram auto likes from them.

#1. High-Quality Instagram Auto Likes

The quality of Instagram likes is absolutely vital. Instagram has become very strict and picky about third party companies providing growth services for Instagram, so if you have low-quality, fake, or bot likes, you are going to potentially have some problems.

This means that the auto likes you’re getting should be real or high-quality profiles; that means the accounts are from real people and look credible so that your reputation can actually increase.

If you have 1,000 likes and they’re all from weird accounts with no profile pic and no posts, it’s very easy for users and Instagram alike to see that there is something off about your profile.

Many times, companies want to make some easy money selling Instagram growth knowing that they can’t provide it, and in the end the customer loses their investment and gains pretty much nothing in terms of Instagram growth.

Don’t sabotage your reputation by using a cheap and worthless service. Make sure to check their website and see what kind of likes you’ll be getting. Typically, if the prices seem very low and too good to be true, they probably are.

#2. Delivery Time

When you buy Instagram auto likes, it’s a bit different than other Instagram package purchases. Typically when you buy something like Instagram followers, you want them to be delivered over a period of time so that you don’t have a sudden influx of followers and raise eyebrows with Instagram.

With Instagram auto likes, however, because posts frequently get a lot of likes in a short period of time, it’s not suspicious for your auto likes to come on right as your content goes live.

If you choose a good service, you’ll usually be able to choose how quickly you want the likes to come onto your content; there are usually immediate options as well as a delayed option so that they don’t all come on right away.

Before committing to an Instagram auto likes service, you should always check out the delivery time frames and see how quickly your likes will be delivered. You can also see if you’ll have any choice in deciding the speed.

#3. Detailed Website and FAQ Section

There’s nothing more important than understanding how an automatic Instagram likes service works and what you can expect from the company. One thing you’ll notice about many Instagram growth providers is that they tend to shy away from information.

If you find that a website doesn’t have a lot of information about how the service works and is simply filled with fluff and buzzwords, it’s a good indication that they are trying to hide something, which means it’s probably best to avoid it.

You should also take a look at the FAQ section and make sure that the company is upfront, honest, and helpful in resolving doubts that customers frequently have. You can get more insight about how a company works by looking at the FAQs.

#4. Website is Secure 

A website for a company that sells auto likes should always be SSL encrypted and have the lock on the left side of the web address in the address bar. If you don’t see that, you should avoid the site.

If you see a message saying the site is not secure, navigate away. Your information, both personal and financial, can be put at risk and you don’t want to be vulnerable to hackers or phishers.

#5. Real Client Testimonials

Working with a reputable company is very important, and when buying Instagram auto likes it’s better to work with one that has some experience and knows what they’re doing to get you your likes safely and securely.

Check out any reviews that they have on the site and use your best judgement to decide if they are real— do you see any duplicate names or photos? Any generic information that doesn’t match up?

Try to decipher the real opinion from real clients and see if the company’s reputation holds up.

Pros and cons of buying Instagram auto likes

It’s pretty clear that Instagram likes are important, and the sound of having a bunch of them appear on your post as soon as you post it is pretty cool. So, is it a good idea for your profile?

Here we’re going to look critically at the pros and cons so that you can make the best decision for your Instagram growth and long-term strategy.

Pros

• Instant boost on all content: All of your posts will have likes that can make your content look more popular and well-received, which brings you a lot of perpetual growth. People like what other people like.
• Speed up engagement: Sometimes it can take a while to get likes, but when you buy auto-likes, you won’t have to wait. You can also get more engagement over time from other users on Instagram.
• Compete against bigger accounts: If there are a lot of popular, heavy-hitting accounts in your niche, having a lot of likes can help you to stand up against them and give yourself a competitive edge and get more attention.
• Simple process: The service runs without you doing anything, so you won’t have to keep buying Instagram likes for each of your content. It’s such a perfect way to get your time focused on creating content and working on other elements of your Instagram.

Cons

• Doesn’t replace your Instagram strategy: While people often look for shortcuts, buying auto-likes is a great supplement, but you still need to have great content and other strategies to keep your Instagram growth and reputation thriving. This is a con for those who just want a simple solution without having to keep working on making their Instagram valuable. Unfortunately, there is no shortcut that will provide you with a top Instagram performance with no work on your part.
• Cost adds up: Instagram auto-likes are recurring, so you’ll have to ensure that you have the budget to keep them going. When you stop using them you may see a dip in engagement. The good news is that services usually have no contract so you can stop when you need to.

FAQs

You may still have a few questions left about buying likes. These are the five most common questions that people have when considering whether or not to buy Instagram likes, so check them out and resolve any last gray areas.

Do all companies sell the same Instagram auto likes?

Unfortunately, they do not. If every company sold the same Instagram auto likes, you wouldn’t really need to review their services and pay close attention to what the company offers.

Some companies have developed networks and users to help them provide you with high-quality likes from real users, and some send over fake or bot accounts that can actually hurt your reputation.

Make sure you look closely at what the company offers and ensure that they are reputable. All 6 companies mentioned on this list can provide you some of the best quality in the industry.

Does buying Instagram auto likes work?

Yes. Buying likes for Instagram is an excellent way to gain more notoriety for your content and get people noticing you. It’s not intrusive, you’re not automating anything like comments that can cause problems for your account, and it helps to build a strong reputation for your content.

The great thing is that you can use the automatic likes services for as long as you’d like, as most of the top companies offer no-contract auto likes. If you feel like you don’t need it anymore or you don’t like the service, you can cancel it.

Is it safe to buy Instagram auto likes?

Depending on the company, it’s completely safe to buy Instagram auto likes. You should follow our advice in the previous section to ensure that the site is safe, secure, trustworthy, and provides a valuable service and real likes.

Where should I buy Instagram auto likes?

The 6 services that are mentioned in this article are the cream of the crop when it comes to Instagram auto likes. That said, there are other companies out there, and you can take a look and see if you feel they fit you.

Always use the criteria to ensure the company is reputable and do your research— don’t fall for buzzwords and think critically about what a company presents you with and make a logical decision about using their service.

Will I get banned if I buy Instagram auto likes?

No, you won’t get banned from buying Instagram auto likes. Good companies in the Instagram auto likes game know how to provide likes that aren’t poor quality and they know how to get them to your account without any problems from Instagram.

All of the services on our list here are completely safe to use and will bring no harm to your Instagram account.

Final Thoughts

All in all, having a lot of likes on your Instagram content is one of the best ways to gain more popularity for your profile. It helps people to see that your content is valuable and that you are offering something worth checking out.

Having likes on Instagram also helps you to get more natural reach through the Instagram algorithm. More engagement is where true success lies on Instagram, so strengthening your performance through more likes is definitely a great strategy.

Keep your content game strong and you’ll see your popularity and account performance grow in no time!

The post The 6 Best Sites to Buy Instagram Auto Likes appeared first on Jeffbullas's Blog.

* This article was originally published here

How to Influence C-Level Decision Makers in B2B Marketing

Connecting with a B2B company’s C-Level decision makers shortens the sales cycle and helps earn a fast profit, which is every salesperson’s objective.

C-level executives are the ultimate decision-makers, so it is important to schedule, implement, and master tactics that include selling to them.

In B2B marketing, about 64% of C-level executives are reportedly the final decision-makers.

As a result, the approach to C-level executives must be focused and precise to influence them and pique their interest in your product. What makes your approach and plan more targeted and influential is something to think about.

Stop stressing and start reading to get a better understanding of the situation.

10 Ways to influence C-Level decision-makers

Here are some of the most creative ways to keep C-level executives interested in your sales pitch.

1. Conduct extensive analysis

There is no better way to impress or influence company decision-makers than to conduct rigorous analysis. Needless to say, the whole marketing strategy you pitch to executives will be focused on the results of your investigation.

Understanding the market and the brand will help you communicate the whats, whys, and hows of your approach, as well as the result of pursuing the proposal you pitch.

2. Adopt a multi-channel marketing approach

Image Source

It is convenient to quickly link to a larger clientele base with an efficient multi-channel communication strategy.

Using the inherent strengths of particular marketing platforms, this technique easily and effectively communicates the importance of a product or service.

Email, direct mail, blogs, social media, show advertisements, and/or a retail storefront are examples of marketing platforms.

LinkedIn is an essential channel. You should email a compelling offer to persuade the decision maker to accept your call, and then follow up with an email message.

As per Zoominfo reports, 52% of marketers use three or four marketing channels, up from 44% in 2015, and nowadays, business is determined by its customers’ desires and needs.

3. Recognize their problems

B2B marketers need to understand that C-level executives work in a fishbowl. The actions and decisions of executives are scrutinized closely because the company’s future is at stake. As a result, before approaching them with a pitch, you must first learn all that is troubling them.

If C-level executives believe your product can help them solve their dilemma, the ball is in your court. Unlike mid-level executives, C-level executives seek product durability, ensuring that you have a good understanding of the product’s prospects.

As a result, if you know the pressure points of top-level executives, you can tailor the sales pitch accordingly, giving more flexibility to focus on the product’s key features instead of beating around the bush.

4. Timing is crucial

You must do everything as you say in your sales pitch, particularly while dealing with people in high-ranking positions. Since top officials recognize the value of their time, there is a growing pattern of officials working on Sunday nights.

As C-level executives prepare for a busy week, marketers may send them a quick sales pitch via email or other means to keep them in their sight. It’s all about timing in today’s B2B marketing landscape. Marketers will close the deal with less fuss if they make the right move at the right time.

While sending a sales pitch on a Sunday evening, make the subject line entertaining. Answer all of the important points briefly in the pitch, and conclude with a clear Call-to-Action (CTA). Furthermore, the content of the pitch should be free of jargon and entice the C-level executive to call you the next morning.

5. Become a marketing storyteller

Image Source

All top-level officials don’t have the same personality characteristics; however, stories have the power to unite and hook the entire tribe. The way marketers present their product must show their understanding and affection for it, and a great story may be just the thing.

CEOs can be autocratic, humble, and open to suggestions, or they can be utterly narcissistic. But if you can engross them in a compelling tale about your product, you have hit the jackpot with your sales pitch. However, when weaving a plot, make sure to keep the essence of the product in mind, as it is all too easy to stray from the core theme and lose sight of the main goal.

Since CEOs won’t accept less than flawless, be thoughtful and research anything you are going to present.

6. Develop a relationship

You should create your B2B marketing strategy to provide your company with more than just a business offer. Hit the right note with senior-level executives by humanizing brand stories to establish a long-term partnership.

C-level executives are creative thinkers, and a sales pitch from a marketer needs to grab their attention. You must treat high-level executives in the same way that B2C marketers sell their products to end-users. If the managers are losing interest in your product, explain the important benefits in depth to reclaim their focus. Remember to have a backup plan in case one plan fails, and to use it wisely.

7. Get referrals

Having referrals from people you already know is the perfect way to set up meetings and make an impression on C-level decision-makers. An expanded network of people will assist you in connecting with the right people to pitch your marketing ideas to.

Most marketing companies have long-term customers that were brought on board by existing relationships. Take advantage of this.

For “information and advice,” 88% of B2B decision-makers depend on WOM (word-of-mouth) both online and offline. It means one of the only ways to get a meeting with a member of the target account’s leadership team is to get a warm introduction from someone they know and trust.

Referrals, on the other hand, do not imply that you are neglecting your study or marketing strategies. Spend sufficient time to know about an unknown client.

8. Open and effective communication

At all times, particularly when engaging with top officials, the marketer must ensure that their sales pitch does not become a monologue. When making your pitch, interact with the officials regularly and answer any questions they may have.

It is necessary to provide free space and time for C-level executives to evaluate the product from their viewpoint and experience to influence them in the right proportion. Since they have a high IQ, their analysis will be crucial in making a decision.

9. Position yourselves as a thought leader

Building faith with your audience can be as simple as positioning yourself as a thought leader. You will help the audience see you as more than just an organization seeking to sell their goods and services by sharing other people’s insights and your own industry events.

Any market or C-level decision-maker you meet can form an opinion about your organization based on your interactions. When you come across as someone who has a thorough understanding of their business and the market, they will be more inclined to accept what you have to say.

10. Don’t rush

Maintaining a rhythm when providing a B2B sales pitch to a company’s top executives is critical, just as it is with music. The marketer should not rush to make a point or show the product’s key features.

Before pitching the presentation’s main points, it is essential to create a solid base to have the C-level executives on the same page. The presentation’s goal will not be met if the high point of the project does not resonate with the audience.

Conclusion

The art of persuading C-level decision-makers is largely dependent on your strategy and how well you understand the product.

Furthermore, if you deviate from a general strategy, it may benefit your pitch significantly. Keep your analysis intact and be meticulous about the statistics you’re presenting because the stakes are so high. C-level executives have an uncanny ability to spot something that is not quite right.

Guest author: Jigar Agarwal is a passionate writer at AgencyMat. He wants to unlock the world of technology and social media where every day there is a new possibility as well as innovation. Follow Him on Twitter.

The post How to Influence C-Level Decision Makers in B2B Marketing appeared first on Jeffbullas's Blog.

* This article was originally published here

How to Write eCommerce Product Descriptions That Sell Fast

So you run an eCommerce store and you’ve written a production description for each of your products.

But you feel something isn’t quite right, even though you can’t put your finger on it.

Still, you’re hoping your store items will pop up on the major search engines when your target customers type in their transactional search queries on any connected device.

You’re also hoping your product description snippet and images on the search engine result page (SERP) will convince them enough to want to click through to your e-store.

And that when they land on your website, they’ll read the rest of the copy, “add to cart,” ‘checkout” and make that purchase.

Here’s the thing. You can actually stop guessing or hoping and instead be confident your target consumers will likely follow through this buying process.

How?

With a production description technique that sells fast.

This is what will trigger positive emotions in your online shop visitors and convert them to customers.

Below, I’ve broken it down into 9 easy-to-follow steps for writing an effective product description.

#1. Identify your ideal buyers and their pain points

Every good product has an ideal buyer or buyer persona. And the brands that win are those who are able to identify them.

To write a product description that sells, the first step is to determine your target audience.

Hot Miami Styles – in the example below – shows just how to be bang-on with your ideal buyer in your description and visuals, starting their copy with “YAS GIRL!”

It’s the kind of lingo or jargon the Insta-obsessed glitterati that shop for their brand of stylish apparel love using. 

The rest of the copy seduces this group with sensory words that will spark their imagination and interest.

“Walk in this navy velvet set and expect all eyes on you. Designed with a one shoulder unique crop top and fitted capri pants.”

You need to be able to determine the product benefits and features that your potential buyer would most likely be interested in. This starts with identifying the characteristics of your buyer persona and their pain points or the solutions they’re craving for.

By spotlighting the need of the ideal buyer in your product description and focussing on how your product is designed to satisfy that desire, you minimize the chance of cart abandonment.

Don’t forget that the average web user takes about 20 seconds to make a purchasing decision, which means that you’ve only got one shot to convince them to buy.

#2. Optimize content for search engines

You must optimize content in virtually everything you do in your online shop.

Showing up on the top pages of Google and other major search engines is the easiest way to attract new customers to your e-store, which is the first step in the buyer journey.

How do you ensure your product will show up on the top SERPs (Search Engine Result Pages) when your ideal customers are searching for it on the web? By integrating search engine optimization (SEO) into your digital marketing strategy.

Optimizing your products for Google starts with finding transactional keyword opportunities for your online store.

These are usually your target buyer’s search terms to find your product online more quickly.

Here’s how to do this step:

• Do a competitive analysis to identify the gaps in the product description copy of your top-ranked rival brands.
• Use keyword research tools like SemRush or Moz to determine the transactional keyword opportunities to explore.
• Develop keyword clusters (focus on longtail keywords) from the research.
• Naturally and contextually incorporate the identified keyword clusters into your product description content in just the right keyword density (about 1-2% or 2 times per 100 words).

Many marketers often make the mistake of writing product descriptions first before optimizing them. But the truth is, a well-planned and optimized description will deliver better and faster results for your eCommerce page.

#3. Highlight the product’s benefits

Let’s be honest, people don’t buy products; they buy the benefits of those products.

If your product does not provide clear promises on how it can solve specific needs or pain points of your ideal customer, then people won’t be willing to buy regardless of how much you talk about all of the product features.

You might think that your product has many features and is special in many ways, but if the buyer doesn’t see how those features match their needs, they won’t be interested in buying it.

What to do?

Try putting yourself in the buyer’s shoes and deciding what they would want out of the product.

You could also base your approach on asking questions about how you can make the customer’s life easier.

#4. Tell a short, interesting story

Stories have a powerful effect on us. They can inspire, seduce and even entertain us.

Writing stories to go with your product is a great way to show people you’ve put some thought into your product.

Yes, you should indeed write compelling product descriptions by editing with your target customer in mind. But customers are people and they’re much more likely to read your content if it’s interesting and relevant to them.

Using storytelling to elicit emotions in your product descriptions is the perfect way to influence buyer behaviour.

What story should you share with your customers? Think about a story you can relate to the product that will spark the imagination of your buyer.

Consider the buyer’s deep underlying emotional or psychological need for the product.

Can you imagine a story that meets or taps into this need? How could your product feature in the story?

And then start writing!

#5. Use a natural, conversational tone

When you write using conversational language, it makes the product feel more familiar.

It bridges the gap between you and your customers and makes them feel like they’re talking to a friend rather than an anonymous seller. Your customers will feel more connected to your brand and product.

You need to make sure your product description doesn’t sound like some automated jibber-jabber. It needs to feel like what you would naturally say to a friend about the product.

If it doesn’t pass this test, then it’s time to breathe life into them.

#6. Capture your audience’s imagination with sensory words

It’s a proven fact that people are more likely to purchase a product if they are able to hold it in their hands. But since you run an eCommerce store, your site visitors can’t hold your products.

Unique, high-resolution images or videos certainly help.

But there’s also a copywriting trick to make your customers truly desire the product: Capturing their imagination.

Nevertheless, be careful when using adjectives. They can often be redundant and you’re better off deleting them.

Sensory adjectives, on the other hand, are effective because they draw the reader in.

Think about power words that can spark vivid imaginations in your target consumers. Sensory words like delight, smooth, crisp, heavenly, sensation, etc.

You can more easily convert your e-shop visitors and undecided customers to purchase by exploring these words and phrases in the right ways.

#7. Make it scannable

Today’s average web user has a short attention span and reads only about 20% of a page’s content.

Most consumers are in a rush to buy and they don’t want to feel like they’re reading an entire book just to get the information they need.

Instead, they prefer to get all the salient points at once without having to read the whole copy and risk missing important information. It is just like scanning the back of a book and web users expect this format.

So, using bullet points, short paragraphs, lots of white space, and different font sizes will make your description easy to scan and get your readers interested in your product.

As well as having a descriptive, keyword-rich title – all the text needs to be relevant and useful for visitors. Using key phrases at the start of paragraphs will also help with search engines.

#8. Use quality images

Even if you know how to write a great product description, you still need quality images to go with it.

If you are shopping on Amazon, you’ll notice that product photos that have better quality are more likely to make the customer click on them

Why?

Because half of the customer’s brain is devoted to interpreting visual information directly or indirectly.

Don’t forget that the best product images use clear photos of the actual product in a natural environment. They show all of your products important features and allow the customer to visualize themselves using the item.

#9. Nudge with credible testimonials

Research shows that users tend to be more trusting of social proof like testimonials when they’re in the middle of high engagement with a product (like in the process of completing a transaction),

Let’s say you have a product with only four reviews on average. You surely want to add more before your visitors see this. One way is to write a testimonial or collect customer quotes through surveys and interviews.

You can also integrate a key review into your description, if you have it, as B.Witching Bath Co has done below with a House Beautiful Magazine endorsement in the first line of its copy.

An effective product description will always reward you with higher sales

Creative and cute product descriptions are the best. They’re conversational, brief and free-flowing – no words wasted.

In addition to giving your site visitors all the information they need and letting them know why the product is perfect for them, it should engage them with a warm, fuzzy feeling and leave a lasting impression.

Don’t be boring on your product page, but rather delight visitors with captivating descriptions. Above all, let your enthusiasm shine through when writing about the products because passion is contagious.

Guest author: Isabelle Munachimso is an experienced SEO copywriter and brand strategist who’s worked on multiple digital marketing projects for clients across different niches in the US, UK, Australia, New Zealand, and Canada. She is the CEO of NaijaCopy.com. You can follow her on Twitter @NaijaCopySEO.

The post How to Write eCommerce Product Descriptions That Sell Fast appeared first on Jeffbullas's Blog.

* This article was originally published here

The 10 Best Instagram Bots for More Followers

With so much competition between Instagram’s 1 billion monthly active users, for years the best way to grow your Instagram follower count has been debated.

It’s possible to achieve on your own; this takes a long time, however, and before you know it, you’ve already missed out on a lot of business.

Because people are looking for speed and ease of use, Instagram bots and automation services have become popular in order to help users get more Instagram followers without lifting a finger.

While it was a popular endeavor for a while, it’s still a heavily controversial issue – do Instagram bots really still work, and can they help you get more real Instagram followers that will contribute to your overall account performance?

It’s quite a conundrum; people need cost-effective solutions to help them with their Instagram growth and finding these options is increasingly difficult. Advertising through Facebook and Instagram is too expensive for most small businesses, brands, influencers, and those just starting out, so what’s the answer?

These days, finding a bot that actually works is rare; for this reason other strategies and companies have emerged to offer people effective Instagram follower growth that won’t bring harm to your account.

It can be a confusing task to navigate all of the different services available for Instagram; for that reason, we’ve put together this article to help you make the best choice.

After reading, you’ll know:

• What an Instagram bot is
• How Instagram monitors bot use
• Whether or not Instagram bots still work
• Instagram bot alternatives
• Top Instagram bots

We’re confident that with a little guidance you can decide which tool will help grow your Instagram followers most effectively without putting your account at risk.

Let’s get started!

What is an Instagram bot?

In order to understand the whole bot phenomenon, we’ve got to start with the basics. What is an Instagram bot, and how do they work?

An Instagram bot is an automated software, service, site, or program that will generate Instagram interactions for a user automatically. This typically includes things such as likes, comments, DMs, shares, story views, and more.

Engagement and interaction is a widely accepted method for getting more exposure on Instagram and growing your follower count; doing this yourself, however, is quite time-consuming and can take away from other important elements of your profile like content creation and hashtag strategy.

Bots, then, have taken the most important parts of getting more followers and created automated services to help users get them without taking away from their workflow and other priorities.

Perfect, right? Well, unfortunately, it’s not as simple as it seems. To grasp the current bot environment on Instagram, we’ve got to go back to how it started. Bots, on the surface, seem like an amazing solution for Instagram follower growth, but it’s a bit more complicated than that, unfortunately.

History of Instagram Bots

In the early days of Instagram, the best way to grow your Instagram account was to simply buy a bunch of fake Instagram followers. Because things were just getting started, it took users as well as Instagram a while to realize what was happening.

Even famous people like Kim Kardashian and Miley Cyrus have bought fake Instagram followers! Well, as soon as IG realized what was happening, they effectively shut down these companies and started removing fake followers.

After this, new services that created auto-generated interactions surfaced, and this began the bot craze. Everyone was using bots on Instagram; eventually, this led to a poor user experience loaded with spam and annoying interactions, causing Instagram to take action.

Instagram has been waging war against bot services for a good 3 to 4 years now, and they have been very effective in almost completely stamping out the use of bots on their platform.

How does Instagram mitigate bot use? Let’s take a look.

How Instagram monitors bot use 

Before you sign up for a bot service that promises you the world, you should know that Instagram has very strict policies against bot use on the platform. In fact, it’s completely against the terms of use and can have very negative effects on your profile.

Not only will your profile appear spammy and attract attention from users that are irrelevant to your account and your niche, you can even get banned or suspended from Instagram.

These are a few of the ways that Instagram curbs bot use:

• Warning Messages: When you use a bot on Instagram, the system will flag you for using automation. There are a variety of ways that they can detect this; if you have been identified as using automation or bots on your profile, you will receive a warning message. They have a couple of different ones that you could receive; they may say that your account has been compromised, or that you’ve been identified as using an automation service. If you don’t stop using them, further consequences ensue. If you receive this message and have been using bots, stop immediately. 
• Daily Engagement Limits: One of the most detrimental controls that Instagram has implemented is the limit on daily engagements per account. Bots would perpetuate thousands and thousands of engagements daily because they were automated and could engage at this capacity. Instagram now has hidden and secret daily engagement limits that are set for your account; each account has a determined limit and if you surpass this limit, you will be restricted from further action on Instagram. Bots have a very hard time staying under this limit, so you’ll see that when using them you’ll get flagged and restricted, or they will perform almost no interactions at all. In either case, you won’t be getting the results that you need. This was the biggest blow to bot services and forced many of them out of business.
• Shutting Down Bot Companies: If the bot company didn’t go out of business on its own, Instagram has even forced them to do so by opening lawsuits and suing some of the top companies offering bot services. Because of this, it’s tough to find bot services to begin with, and even if you do, the likelihood that they’ll provide services for a long period of time is low.
• Instagram Bans: Finally, if Instagram flags you and warns you that you’ve been using a bot, your account can suffer the consequences. You can be banned from Instagram for weeks at a time, which is a big roadblock to any kind of success because you are basically removed from the platform and can’t engage, can’t post – anything. Instagram can even go so far as to limit the reach of your content through shadowbans, or even deactivate your account altogether if it gets very serious.

As you can see, Instagram is completely dedicated to upholding the integrity of their platform and curbing the use of bots and automation services; it’s wise to find a long-term strategy that doesn’t include automation because it is, unfortunately, not effective on Instagram as we know it today.

Do Instagram bots still work?

Well, if Instagram bots don’t work, why do companies still offer them? It’s a good question, and there are a couple different reasons.

Companies in social media growth are looking to make a profit first over everything. Even if their services don’t provide great results, bots can still operate at the lowest level possible, and they can still charge their clients. You may not see what you were hoping for, but they can just claim the fault of Instagram and continue to charge. 

So, for follower growth or automated interactions, bots don’t work. These, though, aren’t the only kind of bots. There are other types of bots that are actually effective for you, and using these bots can be beneficial contributions to your Instagram follower growth.

Front End Automation

Front end automation are the bot services that perform user-facing engagements such as likes, comments, DMs, etc. These are the engagements that are not allowed to be automated and Instagram will take action if you are caught using front-end automation.

While it seems very enticing to use these services, Instagram doesn’t allow them to work properly, ultimately bringing you more of a headache than anything.

Back End Automation

Back end automation is anything that is automated behind the scenes; users won’t know that you use these types of automation services, thus having little impact on the user experience. This is why Instagram still allows these types of services.

Some popular bot services for back end automation include Instagram schedulers, auto-posting services, hashtag generators as well as Instagram analytics. These tools can help you to have a simplified workflow and track your results better; they are safe to use, and these types of bots still work.

Instagram bot alternatives 

So, if bots don’t work, how can you get more real Instagram followers? There are companies that can still help you, and the results that you’ll get are going to help your profile get real followers that will help your overall account performance.

Let’s review these options briefly before we get to our list.

Organic Instagram Growth Services

Organic Instagram growth services work in your place to grow your real Instagram followers through interactions. These services are manual and employ an account manager to help take over your Instagram growth workflow.

The great thing about these types of services is that it’s completely natural and you have an expert engaging with the right accounts, helping to enhance your overall results. It saves a lot of time because you don’t have to do it yourself.

If you need real Instagram followers that can help you to boost engagement levels and monetize your Instagram, using an organic Instagram growth service is the best thing you can do.

Bulk Follower Packages

Alternatively, if you need a quick infusion of real followers, you could buy a bulk follower package from a reputable company. It must be from a reputable company because otherwise, you’ll do more harm than good to your profile.

Many of these companies will send a bunch of fake followers that will simply pollute your account and you’ll waste both time and money; you should only choose from a company that will send real followers.

This is a short-term solution but can be a good option if you have really specific goals or need to use it as a way to help generate real follower growth over time.

Top Instagram bots

Now that we’ve discussed the current landscape of Instagram follower growth using bots, organic follower growth, as well as bulk packages, we’ve compiled a list of the top 10 companies to help you get more real Instagram followers.

There are companies from all three methods so that you have options; since bots are very rare and can put your account in some serious trouble, use with caution – consider all options before opting for an Instagram bot that can’t guarantee results or safety.

Let’s take a look at the best companies to work with when you need more Instagram followers.

1. Growthoid

Completely changing the way people get more followers on Instagram, Growthoid has worked diligently to build a service that not only delivers real followers but also keeps your account completely safe and contributes to a long-term Instagram growth strategy.

When you work with Growthoid, you’ll get a dedicated account manager who will be your Instagram follower champion. They will be the experts in charge of finding and engaging with the right accounts.

This is another benefit that an organic service has over bots – they can actually gain you more targeted results. You don’t have to worry about getting a bunch of fake, irrelevant accounts. Growthoid doesn’t use any bots nor do they send you any fake followers. It’s all real.

After signing up, you’ll provide your account manager with your targeting instructions; this means that your account manager can hand-tailor your growth specifically to your niche or business needs, making the service that much more valuable.

Growthoid plans are affordable; they have two monthly options, both with no contract. They also have a money-back guarantee and the best support teams and account managers of any Instagram growth company around.

If you want to work with a top company that promotes high-quality Instagram growth by hand, you need to check out Growthoid.

2. Growthsilo

Following in the steps of Growthoid, Growthsilo is another fully-managed Instagram growth service that has emerged helping users to engage with the right accounts. Growthsilo has some of the most advanced targeting in the industry and their account managers are definitely experts.

If you want to ensure that you get more real Instagram followers that are actually going to be interested in your content, you’ll have to work with a company that follows your targeting instructions just like Growthsilo does.

Since they care about their clients’ results and do everything by hand, you’ll be sure to get exactly the kind of followers you need – none of those fake accounts or bots that make your profile look spammy.

Your account manager will do all of your profile’s interactions by hand and you will provide them with your criteria upon signing up for the service.

All of Growthsilo’s plans are no contract, giving you the flexibility that you need to get more real Instagram followers on your terms. Awesome.

3. More Likes

We haven’t discussed engagement much up until this point, but the true measure of success on Instagram is actually engagement. Since there were so many attempts to gain more followers on Instagram, Instagram changed its algorithm to reflect the real indicator of popularity – likes and comments.

If an account has a bunch of followers, that’s great, but if none of them like your content, are you really populary? No. Instagram uses engagements such as likes to decide which content is performing well. If you want to have more natural reach and generate more interest around your profile, you need to have more likes.

It’s for this reason that More Likes has created their one-of-a-kind service to help users get more real Instagram likes on all of their content. Instagram likes help you to not only build your reputation but also to bring in more users and followers to your profile.

Likes are small, but they are mighty; you won’t be able to grow your follower count if you have hardly any likes. You need Instagram likes to support your social proof.

More Likes is the perfect service – you post a photo, More Likes detects it, and boom! You get the set number of likes on your content. More Likes has built an extensive network of users to provide their clients with real, genuine Instagram likes on all of their content.

You can even decide how quickly you want your likes to come onto your content. No matter what, More Likes is the premier service for getting more Instagram likes. You’ll wonder how you ever lived without this service.

You can also get real Instagram followers from More Like’s network as well, so check them out today.

4. Grab Likes

If you need more Instagram likes to help generate more follower growth, Grab Likes has a variety of options that can help you out. You can get more real Instagram followers, more real Instagram likes and auto-likes, and more.

Grab Likes offers one-time purchases as well as a recurring service for Instagram auto-likes. If you have a consistent number of Instagram likes you’ll be able to grow your Instagram followers through reputation and social proof, and that’s just what Grab Likes can help you do.

Much like More Likes, you’ll choose the amount of likes that you want delivered to each post and then Grab Likes will employ their network of users to like your content, getting you genuine likes without having to lift a finger.

Don’t miss out on an awesome service like Grab Likes – you’ll love the results they provide.

5. UseViral

UseViral has spent years perfecting their social media marketing services and they have built a huge network of in-house users to help provide real followers and engagements for not only Instagram but for other social media networks as well.

Building a cross-platform presence can be invaluable these days; you have to be popular on a variety of channels in order to have a real reputation. UseViral helps with social media networks like TikTok, YouTube, Twitter and more to help get you the reputation you need for perpetual follower growth.

You can buy real Instagram followers in the number that you desire and they can also help provide you with engagements. When you need a quick boost and don’t want to compromise on quality, UseViral is a top option that is easy on the wallet.

6. SidesMedia

Do you need more real Instagram followers but don’t have time to wait for a bot or organic Instagram service? When you buy Instagram followers from SidesMedia, you’ll be getting quality at excellent prices without having to lose out on quality.

SidesMedia has worked for years to expand their network of users that will follow your account and engage with their content; this is how they provide genuine Instagram followers and likes that don’t compromise your profile’s quality.

SidesMedia has a wide variety of quantities and price points available and they can also help you grow other social media accounts, making them very efficient as a one-stop-shop for social media needs.

7. Nitreo

Helping to speed up your Instagram growth through auto-generated engagements, Nitreo is one of the only bots available on the market today. They offer services for Instagram follower growth and have a pretty healthy track record.

Nitreo has two different monthly plan options and they also give you the option to pay yearly if that suits you better. They have limits to control the speed of interactions and they also offer a support team and a guarantee for their services.

Getting more real Instagram followers can be a tough endeavor and if you don’t have the help of a third party like Nitreo or others on this list, you might not reach your full potential.

8. Stellation Media

The Instagram stories feature is without a doubt the unofficial superstar of Instagram; a user adds on average 28 more minutes to their Instagram use viewing Instagram stories. It’s a huge opportunity to connect with more users and Stellation Media is taking advantage of it.

You can get a variety of different features from Stellation Media including mass story views, mass DMs, mass comments, and more. They claim to have some of the highest levels of growth of any social media service out there, so if you need high volume, they may be a good choice.

Their services are a bit more expensive than others out there, so if you don’t have a huge budget or are just looking for a support tool, this one might not be within your grasp. If you have some extra bucks to spend, check out Stellation Media and see how their newly renovated services boost your Instagram follower count.

9. Upleap 

You can’t have an Instagram bot nowadays that isn’t managed by someone; when bots are left alone to do their thing, they get you flagged. For that reason, Upleap has employed the use of bot services but with human oversight.

Upleap will follow accounts in your target audience so that you can get noticed by them and then get a follow back. They’ll also view Instagram stories as well as live broadcasts to generate even more interest in your profile.

You can choose from three different plans offered by Upleap and you have the option to pay monthly or yearly. If you need to gain some more followers and want to try a bot, Upleap may be a good choice for you.

10. Social Viral

The final spot on our list goes to Social Viral, a company that has been around for quite some time helping users to get more Instagram followers. Not only can you get Instagram followers from them but you can also get Instagram likes and views as well.

Social Viral claims state-of-the-art processes to help deliver your followers and you can buy anywhere from 50 to 5000 Instagram followers; this could be just the infusion that you need to help generate more real Instagram growth.

Social Viral offers an extensive FAQ on their website and they also define what “high-quality followers” are, saying that their followers are natural and behave in a realistic way. That means they’ll keep your account safe and last over a longer period of time.

Wrap up – Best Instagram bots

Well, there you have it – the lowdown on Instagram bots and whether or not you should use them. Don’t worry though; if you don’t trust Instagram bots and you don’t want to use them, you can always check out the other incredible services that are out there these days.

It can be hard to find real services that provide real Instagram followers and results for your growth, but they’re out there. Do your research and check out the services on this list and you’ll be sure to find something that meets your needs and helps take your Instagram to the next level!

Happy growing.

Guest author: Johnny Pulling is a serial tech entrepreneur who has been living in Serbia for the past 12 years. Passions are crypto and growth hacking to help companies succeed online.

The post The 10 Best Instagram Bots for More Followers appeared first on Jeffbullas's Blog.

* This article was originally published here

How to Supercharge Your Email Marketing with Video

If you think about marketing in today’s evolving digital landscape, generally what comes to mind is either some chic social media post or a huge billboard in Times Square. Emails might be one of the last things that pop up.

This is not surprising as emails have been considered the boring, redundant form of communication among youngsters. “Hope this email finds you well” does not always find us well because who is interested in reading emails anymore?

But what if I told you there is a way to make it work and that you can market your products using email?

How, you may ask? Well, it’s easy.

What is it about YouTube that makes it the choice of 54% of marketers as their favorite platform for sharing content?

You may have guessed it by now… It’s the video-sharing feature.

Now, what if we take the video feature of marketing and add it to our promotional emails? Not sure how to make that happen? Well, keep reading to find out!

How to plan your video email marketing campaigns

• Figure out your marketing strategy

Have a specific strategy in mind for your video emails and create your campaign accordingly.

Do you want to announce special discounts, or share your newsletter?

Whatever the objective is, design your campaign around it.

• Keep in mind the target audience

You really want your video emails to shine. So, make sure that you know who your recipients are. If your brand targets young people, make sure to add some animation, colors, or GIFs to keep it interesting.

• Make sure to make quality videos

Your brand will be represented with a video email, so make sure to shoot videos with some great camera equipment and video recording apps, or hire professionals to take care of production for you.

• Don’t make it too long

Nobody wants to see an hour-long video of how your company was founded. If you’re sending out an email, make sure that you keep it short to keep the audience engaged till the very end.

• Make sure to test it first

Make sure that before you add the video to your marketing campaign, you test the email internally before sending it out.

This will reduce any chances of technical errors. You can also get feedback from your team on its accessibility and suggestions for improvement.

• Host your videos on popular platforms

If you want your campaign to reach out to a wider audience, make sure you host your video on a platform such as YouTube or Vimeo for more visibility.

Tips for using videos for email marketing

• Embed your product video into the email

Add a short video in your email – introducing the customer to your product.

To make sure that the video is accessible to the recipient without any hindrances, insert a video thumbnail image that connects the user to the video’s landing page.

• Introduce tutorials and personalized videos

Add visual information about your product rather than just textual. You’ll see that more customers will be attracted to your brand.

This can be done by adding a short tutorial about your business operations or a personalized video to achieve high close rates.

• Use storytelling and give a sneak peek of events

You can add a story of a successful customer who just used your product to add up your business’s credibility or how your employees are enjoying their time at the company by adding videos of company events.

• Add GIFs and greetings cards

You don’t want to use your emails for formal notifications only.

Keep in touch with your existing customers and introduce special discounts for them using GIFs – so they appear more appealing.

Link the GIF to your video so your prospect can learn more about your offer.

To welcome new customers, use personalized greeting cards.

You can add a simple animation using a few video frames or a cinemagraph.

Another way is to add a static image with a play button superimposed on it to indicate that clicking on the play button will land directly to the video page.

5 best email services for your video marketing

The following services can help you with your email marketing campaigns:

Mailchimp

Mailchimp is a popular email marketing service provider with a free email marketing service plan. There are advanced features that allow for advanced audience segmentation, multivariate testing, etc. 

You can also integrate it with WordPress, Shopify amongst other platforms.

AWeber

AWeber is an efficient and reliable email service provider. It offers all the features with the same pricing plans.

You will find some fantastic features such as AMP emails, automatic RSS-to-email for bloggers, tag-based subscriber segmentation.

These advanced tools will work best for small to medium-sized businesses.

Drip

Drip works best for eCommerce, digital marketers, and bloggers by offering personalized features, marketing automation, etc.

You can also integrate it with other website builders, which will help you to capture leads. 

The smart email segmentation, visual workflow builder, split testing tools allow to get more sales leads.

ConvertKit

ConvertKit provides specific features for video creators and bloggers who can add landing pages, eCommerce platforms, and membership sites.

They can also create leads with visits to their social media accounts. 

It also provides A/B testing, various email templates, landing page builders, smart workflows, and much more.

Constant Contact

Constant Contact is the best email service provider for beginners with its easy layout and convenient features.

Adding text, image, video, coupons, polls, and events to the emails is a simple process. 

It also offers customer support with live chat, phone calls, email, community support, and other helpful resources.

Get more clicks and views with video email marketing

According to 2021 video marketing stats, 70% of marketers reported that their brand videos showed a positive ROI, and 68% of consumers spent ¼ of their time on social media watching videos.

Keeping that in mind, there is no denying that your business can easily attract more people with video email marketing.

• Videos can increase your CTR

People are generally more curious about watching videos.

If you add the word “video” just in your email’s subject, it can increase your open rates by almost 300% and CTR by 50% or above.

• Enhances focus and interest

People find it more convenient to watch a video than just read long promotional paragraphs or see static images.

So, if you want people to really give attention to your message, it is better to do it with video email marketing.

• High retention rate

When you send out an email, you expect the recipients to retain that information for a while to make sure that the brand awareness really sticks. Where texts can only make the user retain 10% of the information, videos can drive up this percentage by 85%.

• Take advantage of trends

If you want your brand to trend, then video email marketing can make that happen. But make sure that the videos are short, quirky, and inspiring enough to appeal to the masses.

• Get more views on YouTube

If you upload videos on your official YouTube channel, you can link it in your email so more people can discover your content.

Examples of video email marketing done right

1. Khan Academy

With its video email marketing, Khan academy makes sure to send its users some instructional videos, tutorials, test preparation material, and personalized content so that the learners are kept informed.

2. Twitter

Twitter sends out email notifications to its users with all the updates they might be happy to know about. Whether it’s about retweets, direct messages, or some tutorials, Twitter makes sure to keep it interesting by adding videos in emails.

3. Tony Robbins

Tony Robbins sends frequent video emails about his seminar training, audios, and interviews to keep it informative and inspire those seeking his advice on life and business matters.

That’s a wrap

Emails with videos add extra value to your campaign. It gives the recipient an option to consume your message in a visually compelling format.

I hope this article motivates you to use video email marketing to increase your brand visibility and views.

Guest author: Osama Khabab is the founder and CEO of MotionCue. A modern-day video production agency based in New York that specializes in making animated and live-action videos that are geared to drive awareness and inspire action. Connect on LinkedIn and Facebook.

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