In the world of artificial intelligence (AI), privacy and security are major concerns for individuals and businesses. One of the most significant concerns is the ability to trace the use of AI systems, which can raise questions about the collection and use of personal data.
In this blog post, we will explore the concept of non-traceable AI, its potential uses, and the challenges associated with its development.
What is non-traceable AI?
Non-traceable AI refers to the development of AI systems that are completely anonymous and untraceable. This means that the use of these AI systems cannot be traced back to the individuals or organizations that are using them.
Non-traceable AI systems use advanced encryption techniques and decentralized networks to ensure the privacy and security of their users.
Potential uses
There are many potential uses for non-traceable AI systems. One of the most significant uses is in the development of privacy-focused social media platforms. These platforms could provide a safe and secure environment for individuals to share information and communicate without fear of their data being collected or used for targeted advertising.
Non-traceable AI systems could also be used in the financial industry to provide secure and anonymous transactions. This would enable individuals and businesses to make financial transactions without fear of their personal or financial data being collected or used for fraudulent purposes.
Non-traceable AI tools
As non-traceable AI is an emerging field of research, there are currently limited non-traceable AI tools available. However, here are a few potential non-traceable AI tools that could be developed in the future:
Non-traceable social media platforms: Privacy-focused social media platforms that use non-traceable AI to ensure the privacy and security of users’ data.
Non-traceable chatbots: AI chatbots that use advanced encryption techniques and decentralized networks to provide anonymous and untraceable conversations.
Non-traceable payment systems: Payment systems that use non-traceable AI to provide secure and anonymous financial transactions.
Non-traceable search engines: Search engines that use non-traceable AI to provide search results without collecting or storing users’ personal data.
Non-traceable voice assistants: Voice assistants that use non-traceable AI to provide voice-controlled devices without collecting or storing users’ voice data.
Challenges associated with the development of non-traceable AI
Developing non-traceable AI systems is not without its challenges. One of the most significant challenges is ensuring the security and privacy of these systems. Non-traceable AI systems must be designed with advanced encryption techniques and decentralized networks to ensure that they are truly anonymous and untraceable.
Another challenge is the development of non-traceable AI systems that are still effective and efficient. These systems must be designed with a high level of accuracy and speed to ensure that they are useful for a wide range of applications.
Additionally, the development of non-traceable AI systems raises questions about the regulation and governance of AI technology. As these systems become more prevalent, it is essential to establish guidelines and regulations to ensure that they are developed and used ethically and responsibly.
Conclusion
Non-traceable AI is an emerging field of research that seeks to address the privacy and security concerns associated with AI technology. The development of non-traceable AI systems could have significant implications for a wide range of industries, from social media to finance. However, the development of these systems is not without its challenges, and it is essential to approach their development and use with caution and consideration for their impact on society.
In conclusion, the development of non-traceable AI systems could provide a solution to some of the most significant concerns associated with AI technology. These systems could provide a safe and secure environment for individuals and businesses to share information and make financial transactions. However, the development of these systems must be approached with caution and consideration for their impact on society and the need for ethical and responsible use of AI technology.
AI robots are the future of robotics, and recent advancements in artificial intelligence have led to the creation of some of the most advanced AI robots the world has ever seen. In this article, we will discuss the recent video of the world’s most advanced AI robot, its ability to speak multiple languages, and the potential of AI robots. We will also examine the concerns surrounding the use of AI robots and the ethical implications of their use.
The World’s Most Advanced AI Robot
A recent video shared by News.com.au showcases the world’s most advanced AI robot. The video features the robot conversing with a man in several different languages, including English, Chinese, and Korean. The robot’s lifelike appearance, with realistic facial expressions and movements, make it seem almost human.
The Potential of AI Robots
The ability of the AI robot to speak multiple languages is a significant breakthrough in the field of robotics. It has the potential to revolutionize industries such as customer service and hospitality by providing a more personalized experience for customers. Additionally, the robot could be used in translation services, making it easier for people to communicate with each other across language barriers.
Concerns Surrounding the Use of AI Robots
As AI robots become more advanced and realistic, there is a fear that they may replace human workers in certain industries. This could have a significant impact on the job market and raise questions about the ethical implications of using robots in the workforce.
The lifelike appearance of AI robots raises questions about the nature of humanity and our relationship with technology. As robots become more human-like, it becomes increasingly challenging to differentiate them from humans. This could lead to a blurring of the lines between what is human and what is not, raising philosophical questions about our understanding of consciousness and self-awareness.
The Ethical Implications of Using AI Robots
It is crucial that we approach the development and use of AI robots with caution. We must ensure that they are developed and used ethically and responsibly, with consideration for their impact on society and the environment. This requires collaboration between the scientific community, governments, and industry leaders to establish guidelines and regulations that promote the responsible use of AI robots.
Unlocking the Potential of AI Robots Responsibly
Despite these concerns, the potential of AI robots cannot be denied. They have the potential to revolutionize many industries, from healthcare to education to entertainment. Additionally, they can help us address some of the world’s most significant challenges, such as climate change and poverty. By approaching the development and use of AI robots with caution and consideration, we can unlock their full potential while ensuring that they are used responsibly and ethically.
In conclusion, the world’s most advanced AI robot is a significant breakthrough in the field of robotics. Its ability to speak multiple languages demonstrates the potential of AI robots to revolutionize industries and solve some of the world’s most significant challenges. However, we must approach the development and use of AI robots with caution, considering their impact on society, the environment, and the ethical implications of using robots in the workforce. By doing so, we can unlock the full potential of AI robots while ensuring that they are used responsibly and ethically.
Artificial Intelligence (AI) has come a long way in the field of digital art, allowing anyone to create stunning and unique art pieces without any formal artistic training. AI art generators use machine learning algorithms to create original works of art based on user inputs. Here, we will explore some of the best AI art generators available, including links to each platform.
The Deep Dream Generator is a popular AI art generator that uses neural networks to create visually stunning images. It allows users to upload their own images or use pre-existing templates and styles to create their own customized art pieces. The Deep Dream Generator is free to use, with a premium subscription option for more advanced features.
ArtBreeder is an AI art generator that allows users to create a wide variety of digital art, including images, videos, and 3D models. The software uses a combination of machine learning algorithms and genetic algorithms to produce unique and high-quality art pieces. ArtBreeder is completely free to use and offers a wide range of customization options.
RunwayML is an AI art generator that allows users to create unique and creative digital art pieces using machine learning algorithms. The software uses a range of techniques, including style transfer and deep learning, to produce high-quality digital art pieces. RunwayML is available both as a free and paid subscription, with the paid option offering more advanced features. ]
NVIDIA GauGAN is an AI art generator that uses machine learning algorithms to turn simple sketches into stunning landscapes. The software allows users to create realistic and detailed images using a simple sketch as input. NVIDIA GauGAN is free to use and offers a range of customization options.
Generative.fm is an AI art generator that creates ambient music using machine learning algorithms. The software uses a range of techniques, including neural networks and deep learning, to produce high-quality music pieces. Generative.fm is completely free to use and offers a range of customization options.
Conclusion
AI art generators have made it easier and more efficient to create unique and impressive art pieces without any formal artistic training.
The platforms mentioned above offer a range of customization options and produce high-quality results. Whether you’re a professional artist or a novice, these AI art generators are definitely worth checking out.
AI chatbots are becoming increasingly popular as a way to provide efficient and personalized customer support. These chatbots use natural language processing and machine learning algorithms to understand and respond to customer queries in real-time.
In this article, we will explore the best AI chatbots in 2023 that are revolutionizing the way businesses interact with their customers.
Mitsuku is an award-winning AI chatbot that uses natural language processing and machine learning algorithms to provide personalized and engaging conversations with customers. The chatbot has won several awards, including the Loebner Prize four times, making it one of the most advanced chatbots available today.
IBM Watson Assistant is an AI-powered chatbot that uses natural language processing and machine learning algorithms to provide personalized customer support. The chatbot is highly customizable, allowing businesses to tailor the chatbot to their specific needs.
Dialogflow is an AI-powered chatbot platform that uses natural language processing and machine learning algorithms to provide personalized customer support. The platform is highly customizable, allowing businesses to create chatbots that are tailored to their specific needs.
Kore.ai is an AI-powered chatbot platform that provides businesses with a range of chatbot solutions, including customer support, sales, and marketing. The platform uses natural language processing and machine learning algorithms to understand and respond to customer queries in real-time.
LivePerson is an AI-powered chatbot platform that provides businesses with a range of chatbot solutions, including customer support, sales, and marketing. The platform uses natural language processing and machine learning algorithms to understand and respond to customer queries in real-time.
In conclusion, AI chatbots are becoming an essential tool for businesses that want to provide efficient and personalized customer support. The best AI chatbots in 2023 are highly advanced and use natural language processing and machine learning algorithms to understand and respond to customer queries in real-time. Whether you are a small business or a large corporation, there is an AI chatbot available that can help you provide the best possible customer support.
Want to buy a YouTube channel with 100k subscribers? It can be an appealing option for individuals or businesses looking to grow their online presence quickly.
These channels already have a solid subscriber base, which means that the new owner can skip the time and effort required to build an audience from scratch.
TLDR: We recommend buying a monetized YouTube channel from UseViral!
There are several reasons why people consider buying YouTube channels with a large following. For individuals, it can be an opportunity to turn their passion into a career or to establish themselves as an influencer in their niche. For businesses, it can be a way to increase their brand exposure and reach a wider audience.
In this article, we’ll take a closer look at the pros and cons of buying YouTube channels with 100k subscribers. We’ll discuss the potential benefits and drawbacks of this strategy, as well as the key factors to consider before making a purchase.
So, whether you’re an aspiring content creator or a business owner looking to expand your online presence, keep reading to learn more!
Understanding YouTube channel buying
When it comes to buying YouTube channels, it’s important to understand how the process works.
Essentially, buying a channel involves acquiring ownership of an existing YouTube account, along with its subscriber base and video content. The transaction usually takes place between the seller and the buyer, who negotiate the terms of the sale, including the price and transfer of ownership.
However, it’s important to note that buying YouTube channels is not without legal risks. YouTube’s terms of service explicitly prohibit the buying and selling of channels, and the platform has been known to take action against accounts that engage in this activity. In addition, there may be legal issues related to copyright, ownership of video content, and other intellectual property rights.
Why buy a Youtube channel with 100k subscribers?
Buying a YouTube channel with 100k subscribers has many advantages for individuals and businesses alike.
One major advantage is instant access to a large and engaged audience, which can save time and resources in building a following from scratch. Additionally, owning a channel with 100k subscribers can provide a sense of credibility and authority in a particular niche, which can help attract sponsors and brand collaborations.
Another benefit of owning a 100k subscriber channel is the potential revenue streams it can generate. YouTube offers monetization options such as ads, sponsored content, merchandise sales, and channel memberships, all of which can bring in significant income for the channel owner.
On top of that, owning a channel with a substantial following can boost brand visibility and help establish a strong online presence. This can be especially valuable for businesses, as it allows them to reach a wider audience and gain recognition in their industry.
Finding YouTube channels for sale
If you’re looking to buy a YouTube channel with 100k subscribers, it’s important to find reliable sources for purchasing channels. One option is to browse online marketplaces that specialize in buying and selling YouTube channels, such as Empire Flippers or FE International.
When evaluating channels that are for sale, it’s important to consider factors such as the channel’s niche, engagement rates, and the quality of the content. It’s also important to verify the authenticity of the channel’s subscriber base and ensure that it has not engaged in any fraudulent activity.
Once you have identified a potential channel to purchase, it’s important to negotiate a fair deal with the current owner. Factors such as the channel’s revenue potential, content ownership, and transfer of ownership should all be taken into consideration when negotiating the terms of the sale.
Alternatively, you can use a trusted platform to purchase a YouTube channel with 100k subscribers. We recommend UseViral, if you’d like to shortcut your research and buy a channel safely and quickly.
Due diligence before buying a channel
Before purchasing a YouTube channel with 100k subscribers, due diligence is essential to ensure that the investment is a sound one. Firstly, it’s important to verify the authenticity of the channel and its subscriber count, to ensure that it has not engaged in any fraudulent activity.
Next, it’s important to review the channel’s performance metrics, such as views, watch time, and engagement rates, to evaluate its potential revenue streams and growth prospects.
Lastly, assessing the channel’s audience demographics and engagement levels can provide insight into the channel’s potential for growth and long-term success. Factors such as audience age, gender, and geographic location can all impact the channel’s appeal to advertisers and sponsors.
Post-purchase channel management
After purchasing a YouTube channel with 100k subscribers, the focus shifts to managing the channel and growing its audience. One of the key components of post-purchase channel management is creating and executing a content strategy that aligns with the interests of the channel’s target audience. This involves producing high-quality videos on a regular basis, optimizing video titles and descriptions for search, and promoting content across social media platforms.
Another important aspect of post-purchase channel management is increasing engagement with subscribers. This can be achieved by responding to comments, asking for feedback, and hosting live streams or Q&A sessions. Building a community of loyal subscribers is also crucial for long-term success, as it can lead to increased word-of-mouth promotion and support for the channel.
Wrapping it up
Buying a YouTube channel with 100k subscribers can be a viable option for individuals and businesses looking to grow their online presence quickly. The advantages of owning a channel with a large following include instant access to an engaged audience, potential revenue streams, and increased brand visibility. However, it’s important to consider the legal risks and potential drawbacks before making a purchase.
If you’re considering purchasing a YouTube channel with 100k subscribers, it’s important to conduct due diligence and evaluate the channel’s authenticity, performance metrics, and audience demographics. By following these steps, channel owners can successfully manage their newly acquired channels and continue to grow their audience over time.
What comes to mind when you see the term “SEO“? Where do you focus all your energy when you’re trying to improve SEO ranking of your website?
Most people focus a large proportion of their time on “keywords” and not much else.
However, if you’ve been working diligently on keyword optimization but are still not getting the results you want, you may need to consider other factors that affect SEO ranking.
Search engine algorithms not only rate the relevance of your keywords on pages, and in the meta data, in relation to a user’s search terms, but they also evaluate information such as the duration visitors stay on your site, bounce rate, broken links, pages viewed, inbound and outbound links and so on…
Using keywords to get visitors to click through to your site is only half the story. If you approach SEO as “optimizing your website for people who use search engines,” the notion of user-friendliness becomes an important factor.
In this article, I’ll look at the various aspects of website usability that impact website ranking, how to improve SEO rankings by improving website usability and what to do when there seems to be conflict between usability and SEO “best practice.”
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Here are a few that can affect your website ranking:
Effectiveness: can users achieve their objectives when they land on your website? e.g. Can they find the information they need, order the products they desire, or contact the company for customer service?
Efficiency: adding to effectiveness is efficiency. Besides being able to achieve an objective, how quickly can a user complete a task? If visitors cannot find what they need effectively and efficiently on your website, they’re more likely to navigate away. The shorter time they spend on your website may have a negative impact on the SEO ranking.
Learnability: can users learn to navigate your website quickly? Are the calls-to-action that are clickable consistent so visitors know how to interact? When visitors spend too much time trying to figure out how to use your website, they’re spending less time consuming your information or looking at your products. Plus, when they can’t find what they need, it’s likely that they will get frustrated, navigate away and never come back.
Memorability: can users re-find your website next time they go onto a search engine? Repeat traffic can help you get a Google ranking boost. Visitors may find your website and then navigate away for a number of reasons. They may remember it later and try to search for it again. Is the keyword associated with that particular search memorable enough so they can find your site again?
Error Prevention: certain errors on a website can affect not only user experience but also SEO ranking. e.g. A 404 Page Not Found error, a link that says one thing but displays something else, or a broken link that is no longer valid.
How does good website usability improve SEO ranking?
Search engines reward sites that are user friendly, which means they have high usability. Google favors sites that are not only rich in keywords, but also demonstrate user engagement.
SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going to happen.
Let’s have a look at 13 elements that not only increase usability on your site, but also help improve SEO ranking:
1. Useful, high quality, relevant content
“Dwell time” is the amount of time visitors spend on your website and it can affect SEO ranking.
When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the dwell time.
Based on this research, content between 2,000 – 2,500 words seems to rank the highest in search engine results.
Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them – longer content does give you the opportunity to provide more value, include more keywords, incorporate more outbound links, and of course, get people to spend more time reading to increase dwell time.
Another reason to create highly useful content is that when visitors bookmark your content on Chrome, it will improve SEO ranking of your website in Google.
Content around 2,500 words gets the most Google juice.
Both Google and Bing take page-loading speed into account in their website ranking algorithm.
Users may leave your site if they have to wait even just an extra few seconds for each page to load. That would hurt your dwell time, increase your bounce rate and reduce the number of pages viewed – all of which could hurt your SEO ranking.
There are many ways to increase page load speed, some of which include using a caching plug-ins, making sure the code is clean and streamlined, optimizing image sizes, reducing the number of plug-ins, and minimizing redirects.
Properly optimizing images can help reduce file size and improve load speed.
Research has shown that using good quality images can increase conversion rate. Properly optimizing your images can help you take advantage of using photos to generate empathy, increase trust, and improve a visitor’s experience without hampering load time which could affect your SEO ranking.
3. Image optimization
Besides image file format and sizing, there are other ways to make sure your images are working hard for you on the SEO front.
You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption.
4. Header tags
Nobody likes running into a wall of text.
Good formatting of your content helps improve the user experience of your website tremendously. It makes readers more willing to spend time to read your content and come back for more, which will ultimately signal your relevancy to search engines.
Proper use of header tags can help break up your content into sections that are easier to read and utilize.
It’s easy to insert header tags in WordPress to improve user experience and improve SEO ranking of your website.
Search engines also rate keywords in header tags more heavily. By including relevant terms in your header tags, you are also boosting your SEO ranking against those keywords.
5. Outbound links
To make your content more useful and relevant, you can link out to authority sites for more in-depth information your readers can use.
Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to send trust signals to Google and improve SEO ranking.
However, more is not necessarily better. Too many outbound links can be distracting and make the content hard to get through.
6. Different multimedia
Images, videos, slideshows and audio can help enrich the user experience and allow you to deliver information in a way that is most suited to your ideal site visitors.
They also act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive!
Who wants to get a 404 page after clicking on a link? Broken links make for bad usability.
Not only that, search engines consider a large number of broken links as a signal of an old, neglected site and this can impact your SEO ranking.
Thankfully, you don’t have to go through every single page on your website and test the links manually. There are many tools and apps to help ensure that your site is free of broken links, such as:
Even if you have a well-educated audience, they probably don’t want to be deciphering a PhD dissertation every time they visit your website and read your content. You don’t want them to give up reading your content and click away because it’s too difficult to digest.
Making your content easy to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when ranking webpages.
You can use a variety of tools to test your content’s readability, including:
Proper formatting and a user-friendly layout can help improve user experience and make your content easy to scan and digest, so your readers will stay on your site longer and consume your website’s information.
Formatting can help dramatically improve a webpage’s usability by making the content easy to read:
Use font size and typography that are easy to read.
Use bold type and colors – sparingly and strategically – to call out important information and make the content easy to scan.
Use short paragraphs and ample line spacing in between – nobody likes a wall of text.
Use bulleted or numbered lists for clarity.
Use techniques such as sliders, tabs, progressive layouts, structured grids, modal windows, rollover elements, accordions and mega drop-down-menus to organize content and add interactivity.
Break up content into sections with subheads. Proper use of header tags that include keywords also helps improve SEO ranking.
10. Contact us page
According to this Google document (p.98), websites that have sufficient contact information are considered to be more trust-worthy and therefore may rank higher by search engines.
Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice.
When visitors can’t find what they need on a website right away, they most likely leave the site and this contributes to high bounce rate, low dwell time and low number of pages viewed.
A well-thought-out site architecture reflected in clear navigation is critical in helping visitors find what they want on your site, accomplish their goals and come back repeatedly (repeated visits can improve SEO ranking.)
A “flat” site architecture not only makes content easier to find, it can also help improve SEO ranking as it surfaces links of all critical pages making it easier for search engines to crawl the entire site.
More and more users are consuming content on mobile devices, and not being mobile optimized is going to affect user experience and conversion.
It is particularly important for B2B marketers. Research has shown that 77 percent of executives use their smartphone to research a product or service for their business.
Business executives use mobile devices to research products and services for their businesses.
It’s not just for B2B websites either. Companies like Yelp that act as search directories connecting consumers to businesses found that 55% of all searches comes from mobile devices.
If your website has been around for a while, it’s time to test it to make sure it’s compliant.
Number of users accessing the Internet via mobile devices has surpassed the number using desktop.
The number of Facebook shares, Tweets, Pinterest pins and other social media mentions can influence SEO rank.
Installing social sharing buttons on your website not only makes it easy for users to share your content, and thereby improve user experience, it can also help you rank higher on searches.
Social sharing also helps drive purchasing behavior: Nearly 4 in 10 Facebook users report they have gone from liking, sharing or commenting on an item to actually buying it, while 43% of social media users have purchased a product after sharing or liking it on Pinterest, Facebook or Twitter.
In this case study, a pest control company boosted organic traffic by 15% in just 2 weeks after running a campaign aimed to increase social sharing.
Peep Laja managed to get over 40,000 unique visits to his site in month number one, having most of the traffic generated through social media sharing.
To get you started, here are a few social share button plug-ins to try:
Resolving the conflict between usability and SEO “best practice”
In most cases, elements that contribute to good usability also improve SEO ranking. However, there are instances when conflict may occur:
Many content creators “stuff” keywords onto a page to get SEO juice, but that could undermine the readability and user experience of the content.
The attempt to get keywords into an article can affect the vocabulary choice of the writer, sometimes making content hard to comprehend.
Outbound links can be good for SEO, but too many of them can be distracting and if they are not directly related to the topic at hand, it can impact the reader’s experience.
Overloading footers that contain every single page on the site may help improve SEO ranking, but it also creates confusion when a visitor is trying to look for certain key pages.
Sometimes, particularly in the short term, you may have to make a trade-off between more traffic from SEO and optimal user experience.
Don’t get lured into just comparing numbers – such as visitor numbers and page views. Traffic from SEO may give you higher numbers in the short term, but better user experience can often result in higher conversions.
In the long run, with an eye on conversion and ultimately revenue, it’s often a smart move to prioritize user experience instead of milking every last SEO trick.
Guest Author: Daniel Louis is the Chief Marketing Officer at TruConversion.com Experience with both startups and enterprise clients have given him unique perspective and ability to connect the dots for brands of all sizes. He loves writing on content strategy, marketing, and optimization initiatives.
The most liked picture on Instagram is that of an egg.
In 2019, advertising creative Chris Godfrey posted a picture of an egg on his Instagram to see if it could break the record for the most liked picture on the platform, then held by celebrity Kylie Jenner.
No, we’re not stating random Instagram trivia here. This story is relevant to how virality works in today’s world, and why certain campaigns spread like wildfire but others don’t.
Because in this guide, we’ll dive deep into the whys and hows of viral marketing and the best strategies you can follow to create contagious content, aka content that compels people to like, comment and share.
What is viral marketing?
Wikipedia describes viral marketing as “a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another.”
To put it in simple words: In viral marketing, a piece of content becomes wildly popular, to the extent of it being liked and shared by millions of people online.
The success of viral marketing mainly depends on the general public, though there are certain strategies to increase the chances of a campaign going viral.
This type of marketing takes place mainly through social media. If successful, it leads to a dramatic increase in a brand’s visibility, engagement and sales.
Due to all these benefits, marketers today are constantly going the extra mile to somehow make their content go viral.
Pros and cons of viral marketing
The thought of going viral might seem like a dream come true for many small-scale brands today. But it’s not as glamorous as it looks. Virality has its disadvantages as well, some having a more severe impact than others.
Let us look at the 3 major pros and cons of viral marketing:
Pros
1. It is extremely cost-effective
When a campaign goes viral, all you have to do as a brand is sit back and watch. It involves little to no cost as all of the work is done by the general public through word of mouth.
The audience keeps your marketing message going without you having to invest monetarily.
2. It leads to enormous growth in brand visibility
Viral campaigns lead to a dramatic increase in brand visibility. If your campaign goes viral, your brand can go from occupying a tiny space in the market to having a massive following in a matter of a few days.
3. It unlocks new audiences
A viral marketing campaign gives you a chance to discover new audiences that you would’ve never thought of selling to before. You stand an opportunity to unlock new demographics and age groups and add them as your target audience.
Cons
1. You have little control over the narrative
Once your campaign goes viral, you no longer have control over whether it will be interpreted positively, the general public does.
In a social environment where opinions and judgements are formed rather quickly, it is easy for marketing campaigns to get misinterpreted. This can prove to be disastrous for a brand’s image.
2. It’s difficult to form metrics to measure viral campaigns
Due to its hit-or-miss nature, there is no practical way of measuring how much ROI can be derived from a viral campaign.
Some campaigns go viral overnight, whereas some take days. Some stay viral for weeks on end whereas some end up losing their shine in a few days. It is very difficult to numerically measure the impact a viral campaign could have on a brand.
3. It can lead to overexposure
Have you ever felt like you had seen enough of a particular trend and wanted it to be over?
There’s often a similar feeling attached to viral campaigns. It can cause people to get tired of seeing the brand plastered everywhere on their social media.
This can have the opposite effect where instead of getting intrigued and curious about the business, people end up becoming annoyed by it.
5 strategies to craft contagious content (with examples!)
Now that we’ve discussed the pros and cons of viral marketing, let’s look at 5 strategies that make content truly contagious.
#1. Catering to the right audience
When trying to create a viral marketing campaign, it’s important to keep your target audience in mind.
Your target audience will decide whether your content speaks to them or not. So, you need to have a clear view of their likes, dislikes, the internet language they speak and the kind of content they identify with.
Once you have that figured out, it becomes a lot easier to craft content that has the potential to go viral.
A brilliant example of this is the popular TikTok brand called e.l.f. cosmetics. Their target audience is primarily composed of Gen Z, a generation that is known to be bold, empathetic and inclusive.
In 2019, e.l.f reached out to a Brooklyn marketing agency and produced a song called ‘eyes, lips and face’, named after the brand’s acronym. The song was fun, catchy and disruptive- much like the songs their target audience worships on TikTok.
They then used the song to create the #eyeslipsface challenge, with the message that e.l.f “is for every eye, lip, and face.”
The campaign went viral in no time, with TikTok users, influencers and even celebrities making videos to the song while using the hashtag #eyeslipsface.
It also became the fastest-ever TikTok campaign to reach 1 billion views, with Buzzfeed describing it as “the most successful piece of TikTok marketing to date.”
So, what was the secret to this massive success? It was the simple fact that e.l.f hit the nail on the head with the kind of song they made and the message they delivered.
GenZ absolutely loved the inclusive message of e.l.f being for everyone, and the catchy song was the icing on the cake.
#2. Evoking strong emotions in people
If you want your campaign to be a hit, you need to trigger emotion in your audience. That emotion could be anything- happiness, sadness, frustration, etc. But it needs to drive people from within to share your message.
The Dove Real Beauty Sketches campaign ad film did exactly that.
The short video ad showed a former FBI sketch artist drawing portraits of a series of women who were sitting behind curtains. Since the sketch artist couldn’t see them, the women had to verbally describe their appearance to him.
The artist first drew their portraits based on the description given to him. He then drew another portrait of them based on the description of them given by a random stranger.
The result? Every portrait that was made with the stranger’s description was more beautiful, lively and accurate. The women were shocked to see the two portraits. There was a stark difference between how they viewed themselves and how the outside world viewed them.
Needless to mention- this campaign became massive in a matter of a few hours, with people applauding and sharing it all over social media. We’re sure you can guess the primary reason for its success.
Campaigns that evoke strong emotions in the viewers are always the most likely to be shared.
The key is to know the pain points of your audience and what truly matters to them.
Only then can you create something that will compel them to stop and engage.
#3. Seizing the moment
The best campaigns are often the ones that are executed as soon as the right opportunity presents itself.
There isn’t extensive planning and delays in decision-making. There’s just an opportunistic and creative mindset.
It was in 2013 that the American cookie brand Oreo ran with this go-getter philosophy and ended up going viral during the Super Bowl season.
In the midst of an intense Super Bowl football match, there was a 34-minute power outage at the stadium that left viewers in the dark- literally. While people all around the world anxiously waited for the power to come back so they could know the results of the game, Oreo’s social media team had other plans.
They took advantage of the situation and posted this tweet while the outage was still going on.
In a few minutes, it became viral and led to a massive rise in Oreo’s Instagram and Twitter followers.
“Because everyone was together, they had everyone in place to jump on a real-time marketing opportunity, which was, how would Oreo see the blackout? And Oreo saw the blackout as an opportunity to dunk in the dark.” said Lisa Mann, VP of Cookies at Mondelez International.
Needless to say, Oreo truly won the Super Bowl that year!
#4. Leveraging social proof
Social proof refers to a phenomenon where people conform to what everyone else is doing, in order to be liked and accepted in society.
Since human beings have an inherent need to ‘fit in’, we often try to follow popular opinion while making our buying decisions. Social proof serves as evidence that a particular product is popular and thus, the ‘right’ one to use.
Clever marketers leverage social proof as part of their marketing efforts. One such example is Red Bull’s empty can marketing strategy.
Back when Red Bull was in the early stages of its business, the brand was facing trouble trying to make a distinct place for itself in the market.
There were tons of energy drinks available in the market, and Red Bull didn’t know how to stand out.
Marketers at the company then decided to take advantage of the impact of social proof.
They filled garbage bins all over London with empty Red Bull cans and left them lying around in alleys outside of clubs.
The cans made people believe that Red Bull was a popular brand, the new go-to energy drink for everyone. This compelled more and more people to try it out because they wanted to be part of the new Red Bull ‘trend’.
The brand now holds a whopping 43% of the global market share in the energy drinks sector! Pretty impressive, if you ask us.
#5. Connecting with people on a personal level
You must’ve seen how personalized gifts make people a lot more excited than generic, store-bought presents. It is because personalization makes them feel special.
This principle holds true in marketing as well. When a brand connects with its audience on an individual level, it stands out in their eyes.
Coca-Cola followed this strategy to carry out its wildly popular ‘Share a Coke’ campaign in 2011.
They changed the traditional wrapping around Coke bottles to a wrapper that said ‘Share a Coke with..’ followed by a common name.
This campaign went viral in no time, with people visiting stores to see if any of the bottles had their names on them. The ones who did find their names on the bottles took to social media to post about it.
This is a prime example of how integrating a bit of personalization into your marketing strategy can dramatically increase your chances of going viral.
What marketing experts say about virality
Now that we know about popular viral marketing strategies and have seen examples of successful viral campaigns, let’s see what some experts have to say about the complex phenomenon of virality.
1. Ken Poirot, author of Go Viral says, “The first lesson in constructing viral content is having the strength, courage, and self-confidence to get in touch with your own feelings, thinking about what profoundly affects you.”
2. “Going viral is not an outcome; it’s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.” – Lori Taylor, founder, Social Caffeine
3. Nadya Khoja, Content and SEO expert, puts it like this: “When creating new content, seriously ask yourself two questions: “Why would anyone share this?” and “Will this help someone better express themselves?” If you can’t answer either of these questions, that content has no chance at going viral. People share content that strikes an emotional chord with them. Your job is to identify and articulate that emotion-driving element.”
4. Solomon Thimothy, President, of OneIMS puts it this way: “Going viral isn’t that simple. You have to study the market’s behavior and map out the customer journey so that you can target that moment when something can be effectively shared. “Attention-grabbing” content or “shock” content can only go so far if you want to ride the wave of a certain content trend.“
Key takeaways
By now, you must have a pretty good idea of viral marketing and everything it revolves around.
Even though going viral is the dream of many brands today, it shouldn’t be the end goal. Just because your campaign blows up doesn’t mean your work is done.
It’s on you to retain the attention and use it to grow your business massively.
In other words, you shouldn’t end up becoming a one-hit-wonder. Even after gaining popularity, you need to stay consistent with your marketing efforts and leave an imprint in people’s minds.
Only then will your viral campaigns pay off!
Guest Author: Sania Jalees is a B2B freelance writer in the digital marketing niche. She writes actionable and data-driven long-form blog posts for B2B brands to help them attract organic traffic and increase brand visibility.
