Blink and You’ll Miss It: The Unstoppable Rise of High-Velocity AI

The AI app ChatGPT is trained on the entirety of the web—a staggering dataset currently exceeding 1,200 petabytes (1 petabyte equals 1 million gigabytes). To put that into perspective, imagine each gigabyte in this dataset as a book. 

In simpler terms, the indexed web resembles a vast library containing over 1 trillion books—approximately 200 times larger than the combined collections of all academic libraries in the United States. This enormous dataset fuels the engine of artificial intelligence and its Large Language Models, serving as the lifeblood that powers the machine.

High velocity change 

The sheer volume of data within the AI universe isn’t the only factor unsettling our equilibrium and challenging our capacity to adapt. Equally critical is the rapid pace of its evolution, which demands careful consideration of how we navigate and respond to this unprecedented change.

I have been in the tech industry for 40 years and I have never seen this pace of change.  In just two years, we have created a $1 Trillion industry. And $600 Billion has poured into AI investments including data centers,  GPUs and software development and the pace isn’t slowing but accelerating. 

Why this matters

Being lost in the clutter of all this change needs us to stand back and get perspective.

To see the big picture and find what matters to us individually both as humans and entrepreneurs.

Trying to find opportunity in chaos is sometimes an art and sometimes dumb luck. 

This mammoth universe of data contains our human creativity, intelligence, information and wisdom. It used to be found in books and in the verbally shared wisdom of our elders that was revealed in stories and parables around the tribal fire and from the church pulpit.  Making sense of that and finding signal and wisdom in the noise is complicated. 

So how do you get to the information and distill all that noise into commonsense and wisdom that guides us forward into a world that makes sense? The answer is AI. It isn’t artificial intelligence but human wisdom captured by a tool we created. Humans are also not designed to consume and make sense of all that data. Our DNA and our genes are wired for tribal and primal motivations. 

We have now escaped our natural habitat built over hundreds of thousands of years and most of us are confused and maybe a bit frightened as we now sit in a landscape that our tribal roots don’t recognize. ‘In the blink of an eye’ in the context of our human evolution we have gone from a hunter gatherer and then to an agrarian economy, to industrial and then to a knowledge and digital world and now to an AI economy.   

So where are we now and where are we going with AI? These 7 phases provide some answers and perspective. 

7 phases of ChatGPT (AI) since 2022

Amidst this rapid evolution and overwhelming volumes of data, it’s essential to pause and gain some perspective. Here’s a breakdown of what has unfolded over the past two years since ChatGPT’s launch on November 30, 2022.

Each phase highlights a key application along with a usage example for context and clarity.

Phase 1: Introduction of ChatGPT (November 30, 2022)

ChatGPT was launched by OpenAI on November 30,2022, making powerful language models accessible to the public, primarily for text-based interactions. AI now has an easy to use interface. AI has now been democratized. 

You put in a text prompt and it  provides an answer gleaned from the entire web that has all human knowledge and information sitting in data centers that have backbones of over 1 mile.

Simplicity distilled from the orgy of human complexity

Key App: ChatGPT

Its user interface couldn’t be simpler. And sort of reminds me of Google’s search box. 

Usage example: ChatGPT is now used by over 1.5 billion users a month. It is used for answers to any question and it only took 8 weeks to reach 100 million users. AI was democratized.  

Phase 2: Rise of single-mode applications (Early 2023)

AI was then seized upon by text platforms such as Grammarly and it continued to be utilized primarily in text-based applications. Single mode use was first. It helped people write articles, blog posts, create emails and much more text based applications. 

Key App: Grammarly (AI-enhanced)

Usage Example: Grammarly uses AI to provide real-time writing assistance, offering suggestions on grammar, tone, and style to help users improve their writing across emails, reports, and social media posts.

Phase 3: Expansion to multimodal Models (Mid 2023)

Text was the simplest first step after decades of AI development and now richer and more complicated media beckoned. Images and video.

AI now started to expand into multimodal capabilities, integrating text, images, and video. Developments in video included AI-driven animation, real-time video editing, and enhancements, setting the stage for more complex video applications.

Key App: DALL-E

Usage Example: DALL-E is utilized by graphic designers and content creators to generate unique images from textual descriptions, streamlining the creative process and enabling the creation of bespoke visuals for marketing and advertising.

Phase 4: Introduction of AI-Driven animation and synthetic media (2023)

This period saw the rise of synthetic media where AI began creating video content from textual descriptions, including deepfakes and AI-generated characters, raising both opportunities and ethical concerns.

Key App: Synthesia

Usage Example: Synthesia creates AI-driven video content where users can generate videos with AI avatars that read scripts in multiple languages, used extensively for creating scalable, personalized video messages in customer service and marketing.

Phase 5: Integration and API Accessibility (Late 2023)

ChatGPT is what we would call a horizontal AI. Generic and broad based. Allowing access to all that information that is human intelligence distilled in a general sense is one thing. But making it usable for all and specific for our individual needs is another.

With the opening of its API to allow startups to access its Large language models (LLM’s) and data we started to see the building of specific apps for vertical niches.

APIs for various AI models, including those capable of video processing, were made widely available, allowing for greater integration into custom applications across different sectors.

Key App: OpenAI API

Usage Example: The OpenAI API is integrated into various business applications to automate tasks like data extraction from documents, language translation, and sentiment analysis, enhancing efficiency across operations.

6: The ChatGPT App Store (2024)

The introduction of specialized applications and plugins based on the ChatGPT model extended into the video domain, enabling more sophisticated video functionalities such as live moderation and interactive content generation.

This is a ChatGPT app store that mimics to some degree Apple’s app store and so its potential revenue is still to be realized. To put some perspective on this potential, the annual revenue in 2023 for Apple from its app store is $89.6 billion. 

Key App: Descript

Usage Example: Descript offers advanced video and audio editing capabilities, where users can edit media files as easily as editing a text document. It’s used for podcast editing, video content creation, and producing transcriptions automatically.

Phase 7: Emergence of AI video agents (2024)

AI agents capable of acting more autonomously included video agents that could interact in real-time, conduct interviews, and even host shows, indicating a move towards more dynamic and engaging AI applications in video content.

Key App: Replika

Usage Example: Replika, initially a chatbot, now includes video interaction features where the AI can serve as a virtual companion. Users interact with AI through both text and video, using it for social companionship and basic mental health support.

The next phase of AI (The Future)

The next emerging phase of AI is where ideation and content creation can be acted on by AI. And it is called “Agentic AI.”

According to the Nvidia blog “Agentic AI systems ingest vast amounts of data from multiple sources to independently analyze challenges, develop strategies and execute tasks like supply chain optimization, cybersecurity vulnerability analysis and helping doctors with time-consuming tasks.

This has exciting possibilities. As humans we have many ideas and what stops most of us is acting on them. Procrastination and fear of failure often stops us from taking ideation to creation. Producing an idea and then acting on it. The real magic happens when we create something and release it into the wild and see what unfolds. What if you could come up with an idea and ask AI to act on it? That is an Agentic agent.

One app that is chasing that promise is the Sales force AI agent branded “Agent Force” that says it is the next wave of the AI evolution. Taking ideation and information to autonomous action. 

Most of us are good at coming up with ideas but most of us are also good at procrastination. Ideas devoid of action. 

That is where an AI agent can help. It is early days but there is nothing wrong with dreaming. 

The bottom line

High velocity change driven by AI is the new normal. So be prepared to have your life and business both threatened and amplified by AI. The dystopian threat we fear will fade after we realize that Hollywood’s version of the world is a dramatic facade to sell more tickets and make more money. As the newspapers discovered. “If it bleeds it leads”

Utopia is also a distant nirvana that we all dream about but its promise will always escape our grasping hand. The truth lies somewhere in the middle. The AI adventure continues.

We live in amazing times.

The post Blink and You’ll Miss It: The Unstoppable Rise of High-Velocity AI appeared first on jeffbullas.com.

* This article was originally published here

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Curious About the Future of Work? 20 Side Hustle Stats That Reveal All You Need To Know

Have you ever wondered what it would be like to turn your favorite hobby into a source of income? Maybe you’ve scrolled through Instagram, amazed by someone selling handmade jewelry or teaching yoga classes on the weekends, and thought, “Could I do that, too?” 

You’re not alone. 

Side hustles are no longer just a trend. For most, it’s about making ends meet. While for others, it’s a way to chase their dreams that don’t fit into a traditional 9-to-5. No matter the reason, people everywhere are getting creative on how to make extra money. And the best part? The options are as diverse as the people pursuing them.

Today, we’re diving into the world of side hustles and unpacking why so many of us are drawn to them. These side hustle stats explore what it really means to juggle multiple streams of income—and whether it’s all worth it in the end.

Table of Contents

• 1. Side hustles are about more than just making money
• 2. Side hustles reflect both ambition and financial necessity
• 3. Side hustles are becoming a financial necessity for many
• 4. Higher earners are the most likely to pursue side hustles
• 5. Younger generations embrace side hustles as a norm
• 6. Older generations embrace side hustles at lower rates
• 7. Men are more likely than women to have side hustles
• 8. Side hustles demand significant time and effort
• 9. Online side hustles dominate the gig economy
• 10. Selling goods online varies is a viable side gig
• 11. Evenings are the prime time for side hustlers
• 12. Side hustle earnings are growing steadily
• 13. AI is opening doors for new side hustle opportunities
• 14. AI is transforming how Americans approach side hustles
• 15. AI tools boost efficiency for most side hustlers
• 16. AI users earn significantly more from their side hustles
• 17. Inflation’s mixed impact on side hustles
• 18. Time management is the top stressor for side hustlers
• 19. Remote work fuels the rise of side hustles
• 20. Post-pandemic recovery reshapes the side hustle landscape
• Wrapping it up

1. Side hustles are about more than just making money

It might seem like side hustlers are only chasing extra income, but the reasons go deeper. Sure, 80% of people start a side hustle to boost their finances, but what they really want is more control and growth. According to a survey, 41% of side hustlers are in it to learn new skills and 30% dream of eventually becoming their own boss.

Pinger

If you’ve ever thought about starting a side hustle, ask yourself: is it just about the money, or is it about what the money can help you achieve? Whether it’s gaining independence, leveling up professionally, or turning a passion into a career, your side hustle can be the bridge to something bigger.

2. Side hustles reflect both ambition and financial necessity

For 19% of Americans, side hustles represent a pathway to independence, with aspirations of turning them into full-time careers. However, a larger group sees them as a permanent fixture in their financial lives. 28% expect to always need a side hustle for basic living expenses, while another 26% rely on them for discretionary spending. This dual purpose reflects both the potential and the pressure tied to these extra income streams.

Bankrate

3. Side hustles are becoming a financial necessity for many

For one in three side hustlers (33%), the side income is a necessity. These individuals rely on extra earnings to cover day-to-day expenses. The data paints a clear picture: these extra jobs are no longer a luxury but a lifeline. Rising costs of living and stagnant wages have left many seeking additional income streams just to cover essentials.

4. Higher earners are the most likely to pursue side hustles

Surprisingly, those earning $100,000 or more annually are the most likely to have a side hustle, with 45% engaging in extra work. Meanwhile, side hustle participation remains steady across lower income brackets, ranging from 35% to 40%. For higher earners, side hustles may serve as a way to build wealth, explore passions, or achieve financial goals faster.

5. Younger generations embrace side hustles as a norm

Side hustles are reshaping the work culture for younger generations. According to Bankrate’s survey, 48% of Gen Zers and 44% of millennials are actively earning extra income on the side. For these generations, side gigs are a practical way to navigate the challenges of student loans, inflation, and career uncertainty.

6. Older generations embrace side hustles at lower rates

Baby boomers are the least likely to engage in side hustles, with only 23% reporting extra income streams. In contrast, 33% of Gen Xers have adopted side gigs, reflecting a moderate uptake compared to their younger counterparts. For older generations, traditional career paths and retirement savings may reduce the perceived need for supplemental income.

7. Men are more likely than women to have side hustles

Men are leading in side hustle participation, with 43% reporting extra income streams compared to 35% of women. This disparity may reflect differences in time availability, societal expectations, or access to certain side hustle opportunities. Women, often balancing caregiving responsibilities alongside work, may face additional barriers to taking on extra jobs.

8. Side hustles demand significant time and effort

Americans with side hustles dedicate nearly ten hours a week to these extra jobs. These time investments can rival part-time jobs, often adding strain to already busy schedules. Side hustles take time, so it’s important to pick one that matches your goals and skills. Before starting, consider the return on investment—not just money, but also your time and energy—to make sure it’s worth it and doesn’t lead to burnout.

9. Online side hustles dominate the gig economy

When it comes to earning extra income, the digital world is leading the way. Blogging and social media content creation, with 16.6% of side hustlers opting for these. Gig work like Uber and delivery services follow with 15.6%. Close behind are freelancing and running online shops, each making up 13.4% of side hustles. 

Self

These options reflect a shift toward digital platforms that offer flexibility and scalability. So, where does your side hustle fit in? Traditional side jobs like babysitting or dog walking still have their place, but the rise of online-based hustles shows how technology is reshaping the way we work.

10. Selling goods online varies is a viable side gig

Selling goods online, such as through platforms like Etsy and eBay, is a popular side hustle, but its reported prevalence varies significantly by source. According to DollarSprout’s survey, 39.4% of respondents engage in this type of work, making it one of the most common side gigs. 

However, Self’s survey shows a much smaller figure, with only 7.8% reporting selling goods online as their hustle. Regardless of the variation, the trend points to the growing appeal of e-commerce as a flexible, accessible way to earn extra income. 

11. Evenings are the prime time for side hustlers

For most side hustlers, the evening hours are when the magic happens. 33.1% of Self’s respondents dedicate their post-9-to-5 time to working on their side gigs. This makes sense, as evenings often provide uninterrupted hours to focus on personal projects. 

Self

On the other hand, weekends, while less popular, still see 18.2% of side hustlers putting in extra hours to meet their goals. If you prefer weekends, planning and setting clear work goals can help you make the most of that time. Ultimately, success lies in finding a schedule that fits your life and energy levels.

12. Side hustle earnings are growing steadily

The average side hustler now earns $891 per month, an increase from $810 in 2023. This growth reflects the rising opportunities and demand in the gig economy, as well as the increasing effort people put into their side gigs.

The steady increase in side hustle earnings suggests that those participating are finding ways to optimize their ventures, whether through skill development, leveraging technology, or exploring more lucrative opportunities.

13. AI is opening doors for new side hustle opportunities

According to DollarSprout’s survey, four in ten side hustlers say AI has expanded their opportunities, and it’s easy to see why. By lowering the barriers to entry, AI enables individuals to explore gigs they might not have considered before, such as content creation. With tools that simplify complex tasks, you can now take on projects that previously required specialized training or significant time investments.

14. AI is transforming how Americans approach side hustles

A striking 67.4% of Americans now integrate AI into their side hustles, revolutionizing how they work and grow their extra income. This can range from automating tasks like social media scheduling and data entry to enhancing creativity. For many, AI allows them to juggle multiple commitments while scaling their ventures.

15. AI tools boost efficiency for most side hustlers

It’s no surprise that 84.3% of side hustlers report AI tools make their work more efficient. These tools can mean the difference between burnout and successfully managing multiple responsibilities. If you’re looking to get more out of your side hustle, consider exploring AI tools that match your needs. 

16. AI users earn significantly more from their side hustles

Side hustlers who use AI tools earn an average of $482 more per month than those who don’t—$876 compared to $394. This difference is partly due to the efficiency AI provides. However, other factors may also play a role. AI users are more likely to work in tech-savvy or digital-first industries, such as online marketing, e-commerce, or freelancing, which naturally tend to offer higher earnings compared to traditional gigs.

17. Inflation’s mixed impact on side hustles

Inflation is squeezing the profitability of many side hustlers, with 26% reporting significantly higher costs and reduced earnings and 30% noticing somewhat increased expenses. However, it’s not all bad news—36% say inflation hasn’t affected their side hustle and an interesting 8% report that inflation has actually improved their profitability.

For some, inflation has boosted demand for services like resale or repair work as people seek cost-effective alternatives. If inflation is impacting your side hustle, consider pivoting to industries that thrive in economic uncertainty.

18. Time management is the top stressor for side hustlers

Balancing a side hustle with everyday responsibilities is a challenging feat. For 24.1% of American side hustlers, time management is the most stressful part. Financial challenges follow closely, with 21.9% stressing over expenses or inconsistent earnings, while 17.6% struggle with marketing, such as finding clients or customers.

19. Remote work fuels the rise of side hustles

For 43% of side hustlers, remote work provides the flexibility and extra hours needed to pursue additional income streams. The reduced commute time and greater control over daily schedules make it easier to juggle side hustles, leading to increased productivity and earning potential. 

However, not everyone feels the same. A smaller group (7%) found that the freedoms of remote work reduced their need or motivation to take on a side hustle. For them, the balance and satisfaction offered by remote work were enough. 

20. Post-pandemic recovery reshapes the side hustle landscape

The economic recovery has pushed 40% of side hustlers to view their gigs as essential financial safety nets, a reflection of lingering uncertainty in the job market. At the same time, 31.4% of respondents saw the recovery phase as a chance to seize new opportunities. On the flip side, 5.2% of respondents decided to pause or stop their side hustles. This is possibly due to returning stability in their primary jobs or a shift in priorities. 

These numbers reveal the fluid role of side hustles in a post-pandemic world. It can act as both a temporary solution and a long-term strategy for navigating economic changes.

Wrapping it up

These side hustle stats tell a story of grit, ambition, and creativity. The numbers reveal a fascinating mix. Side hustles are lifelines for most, passion projects for others, and—for the bold and lucky few—the start of something big.

Whether it’s carving out an extra ten hours in the week to make dreams a reality or simply finding a way to make ends meet, more people are now redefining what it means to work. As you consider your journey, remember this: 

A side hustle shouldn’t just be about earning more. 

Be brave enough to explore the possibilities. So, if you’ve got a dream or just need to make life a little more comfortable, there’s a side hustle out there waiting for you to make it yours.

The post Curious About the Future of Work? 20 Side Hustle Stats That Reveal All You Need To Know appeared first on jeffbullas.com.

* This article was originally published here

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Advertising Agencies Explained: Types and Tips for Choosing the Best Advertising Agency

Struggling to find the right advertising agency to grow your business? With so many options—whether it’s a digital, creative, social media, or specialized PPC agency—it’s easy to feel overwhelmed.

The right agency can drive growth, elevate your brand, and maximize ROI, while the wrong choice can drain your budget and hinder progress.  

A strong agency partnership is essential for crafting impactful campaigns that connect with your audience and achieve measurable results.

In this article, we’ll discuss why selecting the right agency matters, provide an overview of the different types of advertising agencies available, and offer practical tips to help you find the perfect match for your goals.

Table of Contents

• Define your advertising needs and goals
• Types of advertising agencies and their specializations
• Factors to consider when choosing an advertising agency
• Evaluating agency expertise in key areas
• Assessing budget and pricing
• Client testimonials and references
• Assess their collaboration and communication style
• How to request proposals and compare advertising agencies
• Making your final decision
• FAQs

Define your advertising needs and goals

Before searching for the right advertising agency, it’s crucial to define your advertising needs and goals. Aligning your business objectives with effective strategies ensures your campaigns deliver measurable results and maximize ROI.

Whether your goal is to drive website traffic, increase brand awareness, or boost sales, understanding your priorities will simplify the decision-making process.

Think about what type of advertising will work best for your business:

• For immediate leads: Consider a PPC advertising agency specializing in platforms like Google Ads.
  
• For community building and engagement: A social media advertising agency may be ideal.
  
• For a fresh, standout approach: A creative advertising agency can help you differentiate in competitive markets.

Additionally, identify your target audience and desired outcomes. Ask yourself:

• Who are you trying to reach?
• What actions do you want them to take?

Tailoring your strategy to your audience’s preferences, behaviors, and pain points is essential for effective marketing. Doing so can save you time and resources while setting the foundation for a successful partnership with the right agency.

Types of advertising agencies and their specializations

Here are five different types of advertising agency for you to consider:

1. Digital advertising agency

Digital advertising agencies use online platforms to promote businesses online. They’re ideal if you’re looking to establish a strong online presence or retarget your customers through online channels such as display ads. They are experts at creating campaigns using data-driven insights to optimize performance across platforms like Google, YouTube, and websites.

Reliablesoft

Digital advertising agencies are a jack-of-all-trades with expertise spanning:

• Email marketing
• SEO
• Website and content marketing
• Lead generation

2. Social media advertising agency

Social media advertising agencies, on the other hand, focus solely on running social media ad campaigns on platforms such as Facebook or Instagram. They specialize in developing strategies that are tailored to your target audience and use each platform’s strengths. If you’re looking to increase your social media engagement or drive more traffic to your website through LinkedIn ads, these advertising agencies are for you. Moreover, they’re ideal if your brand thrives on customer interaction and community-building.

Here are some services social media advertising agencies can offer:

• Designing social media profiles
• Optimize social media advertising campaigns
• Producing social media content
• Audience engagement

3. Creative advertising agency

As the name suggests, creative advertising agencies design visually compelling and emotionally engaging content. They focus on brand storytelling and develop unique advertising concepts and campaigns that leave a lasting impression. This expertise extends to platforms like Pinterest, where visually-driven ads thrive. Consider partnering with a creative advertising agency if your business is undergoing an identity revamp or planning to launch a groundbreaking campaign. They can handle:

• Brand identity development
• Conceptualization
• Video production
• Graphic design
• Copywriting

4. PPC advertising agency

PPC advertising agencies are your go-to if you’re looking for immediate results and want to maximize your PPC advertising budget. They specialize in paid search advertising on platforms like Bing Ads or Google, helping you bid for the most relevant keywords to rank first in search results. Moreover, their deep understanding of metrics like cost-per-click (CPC) and conversion rates ensures your campaigns deliver high ROI. 

InCart Marketing

5. Google ads agency

A Google Ads agency is a more specialized type of PPC agency, focusing exclusively on Google’s advertising ecosystem. They are experts in Google’s tools and advanced targeting options and use them to create hyper-targeted campaigns. These advertising agencies are ideal if you want to dominate search engine results pages (SERPs), reach new audiences via YouTube ads, or scale your e-commerce efforts with Google Shopping campaigns.

Factors to consider when choosing an advertising agency

Partnering with an advertising agency is a critical decision that can impact your brand’s future. Below are factors you need to consider when choosing an advertising agency to work with:

Location

Although most agencies operate virtually, proximity can play a role in creating effective collaboration. Working with an advertising agency near you makes it easier to hold in-person meetings and build a closer working relationship. Furthermore, local agencies also have a better understanding of your local market and the cultural nuances of your community. This helps them design campaigns that resonate with your target audience.

Experience and portfolio

Always review an agency’s portfolio and ask for case studies. This helps you understand their capabilities and assess whether they can meet your needs. Look for examples of past work that demonstrate expertise in your desired channel. Also, take note of their campaign diversity and how well they’ve driven results for other clients. A strong track record is a good indicator of their ability to deliver high-quality work for your business.

Industry knowledge

An agency’s industry experience or work with similar businesses can also make a difference. Agencies familiar with your market will have a deeper understanding of your audience’s preferences, challenges, and decision-making processes. This knowledge allows them to create tailored campaigns that effectively address your customers’ needs and align with your business objectives.

Creative approach

Creativity is the foundation of effective advertising. Evaluate their ability to produce unique and engaging campaigns that attract customers and linger in their memory. During discussions, ask how they approach brainstorming, ideation, and design. A creative agency that prioritizes storytelling and originality will help your brand stand out in competitive markets and build emotional connections with your audience.

Their ability to think outside the box and deliver unique, engaging ideas is essential for cutting through the noise in crowded markets. Ask about their ideation process and how they balance creativity with strategy to ensure campaigns are both imaginative and effective.

Evaluating agency expertise in key areas

Aside from the factors above, here are critical areas you need to assess before partnering with an advertising agency:

Strategy development

The right agency should be able to develop a cohesive and results-driven advertising strategy. This involves aligning their plan with your goals, target audience, and budget. Look for agencies that provide detailed roadmaps outlining campaign objectives, timelines, and execution methods. Additionally, their approach should integrate various paid advertising channels to deliver maximum impact.

Digital marketing skills

Today, online marketing is non-negotiable. The agency should excel in managing campaigns across key digital channels such as search engines, social media, and email. They should also demonstrate SEO expertise to drive organic visibility and complement your paid efforts.

Analytical skills

Data-driven decision-making is crucial for maximizing advertising ROI. A competent agency will have the tools and expertise to track campaign performance metrics. Beyond tracking, they should have a proven process for analyzing data and making adjustments to optimize campaign performance. Look for agencies that offer regular performance reports and are transparent about their methods for improving results over time.

Creativity and innovation

As mentioned earlier, creativity is what transforms ordinary advertisements into memorable experiences. Here are examples of advertising agency advertisements that have left a mark:

Dove’s “Real Beauty Sketches” (2013) 

Ads Spot

This campaign by Ogilvy Brazil turned the spotlight on women’s perceptions of beauty. Using forensic sketches, it highlighted the gap between how women see themselves and how others see them, fostering an emotional connection with audiences worldwide. The campaign went viral, proving how a creative agency can use human insights to create meaningful, shareable content.

Nike’s “You Can’t Stop Us” (2020)

Wieden+Kennedy

Nike, with Wieden+Kennedy, delivered a stunning split-screen ad celebrating resilience during the COVID-19 pandemic. The campaign featured athletes from diverse sports and highlighted unity, determination, and human potential. This visually striking ad showed how creativity can inspire and uplift during challenging times, aligning perfectly with Nike’s brand ethos and driving $8.95 million in media impact value (MIV).

Burger King’s “Whopper Detour” (2018)

Campaigns Of The World

In partnership with FCB New York, Burger King encouraged customers to order a Whopper for just one cent—if they did it near a McDonald’s location via the BK app. This clever stunt combined humor, digital engagement, and competitive playfulness, showing how creativity can drive app downloads and brand buzz. The campaign generated over 1.5 million app downloads within nine days.

Assessing budget and pricing

You should also factor in your budget when choosing the right advertising strategy. Here’s how to evaluate an agency’s pricing and ensure it aligns with your needs:

Advertising agency pricing structures

When working with an advertising agency, you’ll encounter several pricing models designed to suit different needs:

• Project-Based Pricing: This option works well if you need a one-time campaign or a specific deliverable, like a single advertisement or a short-term marketing project.
• Retainer Agreements: If you require ongoing support, a fixed monthly fee covers consistent services across multiple campaigns or channels, giving you reliability and long-term collaboration.
• Hourly Rates: With this model, you pay for the time the agency spends on your project. It’s great for flexible or undefined scopes but can make costs harder to predict.
• Package or Tiered Pricing: Many agencies offer predefined service packages at different levels. You can choose a tier that aligns with your needs and budget, making it easy to know exactly what you’re getting.
• Value-Based Pricing: This model bases pricing on the results the agency can deliver, such as potential ROI or business impact. It’s ideal if you want to align costs with measurable outcomes.

Align pricing with budget and expected ROI

Next, weigh the agency’s pricing against your budget and potential ROI. Ask the agency for detailed pricing breakdowns and compare them to the value they promise to deliver. For example:

• Does their pricing include ad spend, or is that separate?
• Are there hidden fees for revisions or additional services?

Look for transparency in their pricing and be realistic about what you can afford without compromising campaign performance. This leads us to our next point.

Cost versus value

Don’t get us wrong, sticking to a budget is important. However, focusing solely on cost can sacrifice quality. Assess whether the value an agency provides is worth the price. Consider their track record, services offered, and level of expertise. 

A lower-cost agency might save you money upfront but could deliver subpar results, ultimately costing more in missed opportunities. On the other hand, a slightly higher-priced agency with a proven history of success might generate greater ROI, justifying the investment. Moreover, a successful campaign can pay its dividends in the form of increased revenue and higher-quality leads.

Client testimonials and references

It’s also important to gather information on the advertising agency’s past working relationships. Doing so lets you gain valuable insights into their reliability in delivering satisfying results. One way is to look for client reviews and case studies. 

Reviews on a platform like LinkedIn can highlight their strength as well as any potential drawbacks. Case studies are even more valuable. They’re detailed narratives of the challenges their clients faced, the strategies the agency implemented, and the measurable outcomes.  

Aside from reviews and case studies, ask the agency for references from previous clients. Ask for a list of previous clients along with their contact details. Speaking directly with their past clients lets you have unfiltered insight into their work ethic.

Here are a few key questions to ask references:

• Were they satisfied with the results?
• Was the agency responsive and collaborative?
• Did the project stay within budget and timelines?
• Would they work with the agency again?

Industry reputation

An agency’s reputation within the advertising industry can also signal its credibility and expertise. Recognitions, awards, or endorsements from industry organizations add weight to their profile. Additionally, agencies with a strong reputation often attract top talent, ensuring you’ll be working with skilled professionals.

Pay attention to how the agency engages with industry trends and innovations—do they position themselves as thought leaders, or are they lagging behind? This shows they can keep up and adapt in a fast-changing advertising world.

Assess their collaboration and communication style

In order for your partnership to be successful, the agency has to have clear and consistent communication. An effective agency regularly updates you about the progress and performance of your campaigns. They should have detailed and transparent reports that include:

• ROI
• Engagement rates
• Conversion rates
• Areas for improvement

Look for an agency that provides clear timelines for updates, whether weekly, bi-weekly, or monthly, and ensures you’re part of the conversation. This level of accountability demonstrates their commitment to achieving your objectives and maintaining your trust.

How to evaluate the agency’s Communication Style and Responsiveness

Every business has its preferred way of working. That being said, the agency’s communication style should complement yours. During initial discussions, pay attention to how quickly they respond to your queries, how well they explain their strategies, and whether they actively listen to your concerns and ideas.

Ask yourself these questions to gauge their responsiveness:

• Are they accessible and easy to reach?
• Do they address your questions with clarity and depth?
• Are they proactive in suggesting improvements or strategies?

Agencies that prioritize open, efficient communication are more likely to deliver campaigns that meet your expectations and adapt quickly to feedback.

How well they understand and align with your brand’s vision and values

During consultations, evaluate how well the agency understands your brand’s identity and goals. Are they asking thoughtful questions about your target audience, long-term vision, and competitive landscape? A great agency does more than execute tasks—they work with you to create campaigns that genuinely reflect your brand and connect with your audience. This alignment is crucial for creative and social media efforts, where authenticity and consistency play a vital role in earning customer trust.

How to request proposals and compare advertising agencies

Now that you have a general idea of identifying potential partners, it’s time to request proposals and compare agencies to see which one is the best fit for your business. Here’s how:

Crafting a request for proposal (RFP)

A well-structured RFP ensures you receive detailed and relevant pitches from agencies. Include the following in your RFP:

• Project overview: Explain your business, advertising needs, and specific goals.
• Scope of work: Define deliverables, timelines, and key objectives.
• Terms of contract: Expected start and end of service dates, any NDAs, and qualifications for termination.
• Budget range: Be upfront about your budget to attract agencies aligned with your financial expectations.
• Evaluation criteria: Let agencies know how their proposals will be assessed (e.g., creativity, strategic approach, pricing).
• Timeline for proposal review: Deadline for proposal submission and your timeframe for reviewing proposals.

A clear RFP not only saves time but also helps agencies craft proposals tailored to your needs, ensuring you receive actionable insights.

Key questions to ask in initial meetings

Once you receive proposals, schedule meetings with shortlisted agencies to discuss their approach in detail. Use these questions to gauge their fit:

• How have you helped businesses like ours achieve their goals?
• What advertising channels do you specialize in, and why?
• Can you share examples of campaigns that demonstrate your creativity and strategic thinking?
• How do you measure success and report results?
• What is your communication style, and how often can we expect updates?

These discussions will reveal whether the agency understands your vision, values, and expectations.

Tips for comparing proposals

When evaluating proposals, look beyond pricing to determine the true value of each agency’s offering. Consider the following factors:

• Creativity: Does their pitch include innovative ideas tailored to your brand?
• Strategic Insight: Are their recommendations grounded in data and aligned with your business goals?
• Value for Cost: Compare pricing against the scope of services, expertise, and expected outcomes.
• Cultural Fit: Do they demonstrate an understanding of your industry, audience, and company values?
• Red Flags: Be on the lookout for vague or overly generic suggestions, inconsistencies, or unrealistic promises.

It’s also helpful to create a weighted scoring system that ranks agencies based on criteria important to you, ensuring an objective comparison.

Making your final decision

Choosing the right advertising agency is a critical step to driving your business forward. Focus on an agency with a proven track record, innovative ideas, and clear communication. Ensure they understand your goals, audience, and values while aligning their strategies with your brand’s vision. 

Treat the agency as a partner to maximize creativity and refine strategies. Set clear expectations for deliverables, timelines, and KPIs, and establish open communication to foster collaboration. With the right fit, you’ll have the support to elevate your brand and achieve lasting success.

FAQs

What does an advertising agency do?

An advertising agency develops and implements marketing strategies to help businesses promote their products or services. From research and creative design to media planning, agencies ensure campaigns reach the right audience through effective messaging and appropriate channels. Their goal is to build brand awareness, attract leads, and drive sales, allowing businesses to focus on their core operations while experts handle their advertising needs.

What is considered an advertising agency?

An advertising agency is a service provider that creates and manages marketing campaigns to connect brands with their target audience. It helps businesses communicate effectively through creative content, strategic planning, and media placement. Whether offering full-service support or specializing in specific areas, an agency’s primary role is to help businesses achieve their marketing objectives.

What is the primary role of an advertising agency?

An advertising agency’s main role is to promote a business’s products or services through strategic campaigns. By handling both creative and technical aspects, agencies connect brands with their audience, ensuring campaigns align with business goals and drive measurable results.

How do you choose an advertising agency?

To choose the right agency, focus on those with relevant experience and a strong understanding of your brand’s goals and values. Review their track record, creativity, and communication style. A good agency feels like a partner, working collaboratively to deliver results.

Why do most companies use advertising agencies?

Companies rely on advertising agencies for their expertise and ability to create effective campaigns. Agencies bring fresh perspectives, save time, and ensure businesses connect with their audience in meaningful ways, driving growth and enhancing brand visibility.

The post Advertising Agencies Explained: Types and Tips for Choosing the Best Advertising Agency appeared first on jeffbullas.com.

* This article was originally published here

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7 Best sites to Buy Instagram Automatic Likes (Instant & Cheap)

Getting likes on Instagram is difficult… Did you know their are providers who offer automatic Instagram likes?

You might be working hard and posting great photos… But you still don’t get many likes… Which makes you feel discouraged… Right?

What’s the solution to this problem?

You can buy Instagram auto likes.

We carefully tested over 90+ websites selling auto likes and listed the top 7 sites.

7 Best sites to Buy Instagram Auto Likes

1. UseViral – Top Choice!
2. SidesMedia
3. Growthoid
4. Tokupgrade
5. TweSocial
6. Stormlikes
7. Likes

Here are the 7 best sites to Buy Instagram Auto Likes:

(We have scored each site following our due diligence process and highlighted pros & con features)

1. UseViral

Score: 9.5/10

You can buy real Instagram auto likes with UseViral.com.

This site is selling real auto likes from real people with active Instagram accounts. These people will will like your photos, posts, stories, and videos.

You can also Buy Real Instagram Followers.

UseViral has been featured in Forbes and Entrepreneur Magazine as the best site to buy auto likes on Instagram.

PROS:

• Real likes from real people
• Instant delivery
• Money-Back Guarantee 

CONS:

• They don’t accept Bitcoin payments 

For more info, visit UseViral.com.

2. SidesMedia

Score: 9.3/10

The next website on my list is SidesMedia.com.

On this website, you can buy automatic Instagram likes that come from real humans users that are active on Instagram. These people will like your photos and stories and share them with other people. SidesMedia was featured as the best place to buy auto likes for Instagram by magazines like TechCrunch.

PROS:

• Real likes from real Instagram users 
• Instant Delivery
• Money-Back Guarantee 

CONS:

• They don’t offer a free trial 

For more info, visit SidesMedia.com.

3. Growthoid.com

Score: 7.9/10

Growthoid has been around for many years and they’ve built up a solid network of users to help provide your Instagram with real, authentic likes. This is one of the best things about their offerings and their client testimonials don’t disappoint.

When you use UseViral, you’ll be able to choose the number of likes that you want and you will be backed up with 24/7 customer support as well as a simple process for purchase. Your Instagram will be booming with likes in no time when you use this company.

PROS:

• Helps attract exposure
• Instant Likes
• Warranty 

CONS:

• No free trial 

4. Tokupgrade

Score: 7.1/10

Tokupgrade is an incredible service that offers your Instagram a huge advantage. Their seamless automatic likes service is without a doubt the best on the market and you’ll love what they have to offer.

They have a variety of quantities of that you can choose from, and cover up to 4 posts a day. The average Instagrammer posts 1-2 posts per day, so with 4, you definitely won’t be left wanting more.

You can also decide if you’d like the service to be delivered right away or have them come on a bit delayed. It’s great that Tokupgrade cares about their client’s preferences.

Tokupgrade always provides real Instagram likes and they send over only likes that come from real users – you don’t have to worry about any bots or fake accounts, which is a big relief.

In order to uphold the integrity of your account, Tokupgrade also sends 5-10% more likes now and then to ensure you’ve got a natural look and it doesn’t seem odd that you’re always getting the same amount of likes.

Their service comes with top notch customer support and a no-contract plan, so you have a lot of flexibility. Also, if you’d prefer a one-time purchase, you can also select Instagram likes just for one time.

Tokupgrade will definitely get you exactly what you’re looking for when it comes to Instagram auto likes!

PROS:

• Automatic Instagram likes
• Boost your Instagram marketing
• High Quality Likes

CONS:

• Limited payment options

5. Twesocial

Score: 6.9/10

It can be tough to decide which companies can actually provide your Instagram with real Instagram likes, but with Famoid, you won’t have to worry about that. Their network of over 5000 users will help make sure that your content gets the likes that it needs.

Twesocial has a great reputation and has been a favorite in the Instagram growth market for a while. If you want to strengthen other social media accounts, you can also get growth packages for platforms like YouTube, Twitter, Twitch, and more.

All in all, Twesocial will deliver exactly what your Instagram needs if you are looking for a boost in likes, and that’s a fact.

PROS:

• Authentic Likes
• Real exposure
• Might help you get featured on the Explore Page

CONS:

• They don’t accept crypto payments

6. Stormlikes

Score: 6.5/10

Stormlikes is another top service that will help you to get the high-quality Instagram likes that you’re looking for. Using StormLikes can help to boost your credibility and give your content the boost that it needs.

When you buy from Stormlikes you can choose from a variety of packages and you can even split the purchase across multiple photos, which is a big help.

They only provide genuine likes from real people, which means you’ll always have peace of mind that your account is being provided something valuable that will help your Instagram growth over time.

If you need Instagram likes, you can’t go wrong with Stormlikes.

PROS:

• Buy Instagram likes for cheap
• You can buy Instagram auto likes or one-off likes
• Money-back warranty

CONS:

• No option for a slower delivery

7. Likes.io

Score: 6.1/10

If you feel like your content is really lacking in the engagement area, Likes.io can help. They offer both auto likes as well as one-time likes purchases so that you can generate more interest in your content through likes.

There are plenty of plan options that Likes.io offers, allowing you to choose a plan that suits your needs and will get you the quantity of likes that you feel will help your account.

LIkes.io is one of the top services on the market for providing auto likes, so you’ll no doubt be happy with what they bring to your account.

PROS:

• Good quality
• Fast service
• 6 years of experience

CONS:

• No live chat support (email only)

How to buy Instagram auto likes

When you buy Instagram auto likes from one of the companies above, you’re already ahead of the game. They are the top in the market and you won’t find any better companies out there.

Even still, if you want to look around and verify that a company is actually worth your time and investment, there are a few things that you can do to make sure that you make a wise decision.

The process is very simple:

• Review available packages
• Choose how many likes you want to be sent to your posts
• Complete your purchase
• Post your content as normal and see the likes come in every time

It only takes a few minutes for things to get moving and when you use a good company, you won’t have to worry about doing much else. You can then focus on producing awesome content, giving users on the platform something valuable that they want to stick around for.

No matter which company you choose, you should always look closely at their website and service offerings and make sure they provide something that will keep your account safe and growing at all times.

Below you’ll find the 5 elements that you should research on any company’s website before deciding to purchase Instagram auto likes from them.

#1. High-Quality Instagram Auto Likes

The quality of Instagram likes is absolutely vital. Instagram has become very strict and picky about third party companies providing growth services for Instagram, so if you have low-quality, fake, or bot likes, you are going to potentially have some problems.

This means that the auto likes you’re getting should be real or high-quality profiles; that means the accounts are from real people and look credible so that your reputation can actually increase.

If you have 1,000 likes and they’re all from weird accounts with no profile pic and no posts, it’s very easy for users and Instagram alike to see that there is something off about your profile.

Many times, companies want to make some easy money selling Instagram growth knowing that they can’t provide it, and in the end the customer loses their investment and gains pretty much nothing in terms of Instagram growth.

Don’t sabotage your reputation by using a cheap and worthless service. Make sure to check their website and see what kind of likes you’ll be getting. Typically, if the prices seem very low and too good to be true, they probably are.

#2. Delivery Time

It’s a bit different than other Instagram package purchases. Typically when you buy something like Instagram followers, you want them to be delivered over a period of time so that you don’t have a sudden influx of followers and raise eyebrows with Instagram.

With Instagram auto likes, however, because posts frequently get a lot of likes in a short period of time, it’s not suspicious for your auto likes to come on right as your content goes live.

If you choose a good service, you’ll usually be able to choose how quickly you want the likes to come onto your content; there are usually immediate options as well as a delayed option so that they don’t all come on right away.

Before committing to an Instagram auto likes service, you should always check out the delivery time frames and see how quickly your likes will be delivered. You can also see if you’ll have any choice in deciding the speed.

#3. Detailed Website and FAQ Section

There’s nothing more important than understanding how this service works and what you can expect from the company. One thing you’ll notice about many Instagram growth providers is that they tend to shy away from information.

If you find that a website doesn’t have a lot of information about how the service works and is simply filled with fluff and buzzwords, it’s a good indication that they are trying to hide something, which means it’s probably best to avoid it.

You should also take a look at the FAQ section and make sure that the company is upfront, honest, and helpful in resolving doubts that customers frequently have. You can get more insight about how a company works by looking at the FAQs.

#4. Website is Secure 

A website for a company that sells auto likes should always be SSL encrypted and have the lock on the left side of the web address in the address bar. If you don’t see that, you should avoid the site.

If you see a message saying the site is not secure, navigate away. Your information, both personal and financial, can be put at risk and you don’t want to be vulnerable to hackers or phishers.

#5. Real Client Testimonials

Working with a reputable company is very important, and when buying Instagram auto likes it’s better to work with one that has some experience and knows what they’re doing to get you your likes safely and securely.

Check out any reviews that they have on the site and use your best judgement to decide if they are real— do you see any duplicate names or photos? Any generic information that doesn’t match up?

Try to decipher the real opinion from real clients and see if the company’s reputation holds up.

Pros and cons of buying Instagram auto likes

It’s pretty clear that Instagram likes are important, and the sound of having a bunch of them appear on your post as soon as you post it is pretty cool. So, is it a good idea for your profile?

Here we’re going to look critically at the pros and cons so that you can make the best decision for your Instagram growth and long-term strategy.

Pros

• Instant boost on all content: All of your posts will have likes that can make your content look more popular and well-received, which brings you a lot of perpetual growth. People like what other people like.
• Speed up engagement: Sometimes it can take a while to get likes, but when you buy auto-likes, you won’t have to wait. You can also get more engagement over time from other users on Instagram.
• Compete against bigger accounts: If there are a lot of popular, heavy-hitting accounts in your niche, having a lot of likes can help you to stand up against them and give yourself a competitive edge and get more attention.
• Simple process: The service runs without you doing anything, so you won’t have to keep buying Instagram likes for each of your content. It’s such a perfect way to get your time focused on creating content and working on other elements of your Instagram.

Cons

• Doesn’t replace your Instagram strategy: While people often look for shortcuts, buying auto-likes is a great supplement, but you still need to have great content and other strategies to keep your Instagram growth and reputation thriving. This is a con for those who just want a simple solution without having to keep working on making their Instagram valuable. Unfortunately, there is no shortcut that will provide you with a top Instagram performance with no work on your part.
• Cost adds up: Instagram auto-likes are recurring, so you’ll have to ensure that you have the budget to keep them going. When you stop using them you may see a dip in engagement. The good news is that services usually have no contract so you can stop when you need to.

FAQs

You may still have a few questions left about buying likes. These are the five most common questions that people have when considering whether or not to buy Instagram likes, so check them out and resolve any last gray areas.

Do all companies sell the same Instagram auto likes?

Unfortunately, they do not. If every company sold the same Instagram auto likes, you wouldn’t really need to review their services and pay close attention to what the company offers.

Some companies have developed networks and users to help them provide you with high-quality likes from real users, and some send over fake or bot accounts that can actually hurt your reputation.

Make sure you look closely at what the company offers and ensure that they are reputable. All 6 companies mentioned on this list can provide you some of the best quality in the industry.

Does buying Instagram auto likes work?

Yes. Buying likes for Instagram is an excellent way to gain more notoriety for your content and get people noticing you. It’s not intrusive, you’re not automating anything like comments that can cause problems for your account, and it helps to build a strong reputation for your content.

The great thing is that you can use the automatic likes services for as long as you’d like, as most of the top companies offer no-contract auto likes. If you feel like you don’t need it anymore or you don’t like the service, you can cancel it.

Is it safe to buy Instagram auto likes?

Depending on the company, it’s completely safe to buy Instagram auto likes. You should follow our advice in the previous section to ensure that the site is safe, secure, trustworthy, and provides a valuable service and genuine likes.

Where should I buy Instagram auto likes?

The 6 services that are mentioned in this article are the cream of the crop when it comes to Instagram auto likes. That said, there are other companies out there, and you can take a look and see if you feel they fit you.

Always use the criteria to ensure the company is reputable and do your research— don’t fall for buzzwords and think critically about what a company presents you with and make a logical decision about using their service.

Will I get banned if I buy Instagram auto likes?

No, you won’t get banned from buying Instagram auto likes. Good companies in the Instagram auto likes game know how to provide likes that aren’t poor quality and they know how to get them to your account without any problems from Instagram.

All of the services on our list here are completely safe to use and will bring no harm to your Instagram account.

The internet is a big place, and Instagram shows it. The platform’s two billion monthly active users are a testament to its popularity and a huge gateway to the potential that the internet holds in terms of business growth and reputation building.

In fact, Instagram has become so big that it’s used as a reference point for many consumers and internet users to check on the reputation and trustworthiness of brands, businesses, public figures, and more.

Since Instagram holds so much power, it’s no surprise that businesses, influencers, and more across all niches on Instagram are trying to harness its potential and gain more followers that you buy on Instagram and engagement to shoot to high levels of success and recognition.

You’ve got to make sure that you choose a reputable and trustworthy company when you buy any type of Instagram growth tools or packages, and there is definitely a lot of junk to sift through. Many social media growth companies are simply out there to turn a profit and not help their clients reach their goals.

This article to help you make the best choice when you want to buy these services, and after you read, you’ll know:

• Why people buy Instagram auto likes
• Top 6 sites to buy Instagram auto likes
• How to buy Instagram auto likes
• Pros and cons of buying Instagram auto likes
• FAQs related to buying Instagram likes

We know you’ll walk away feeling confident and ready to get your Instagram growth headed in the right direction. Let’s get started!

Why do people buy Instagram auto likes?

In order to understand why companies are offering these services and how they can help your Instagram, first, we should understand the method to the madness.

Why do people buy Instagram auto likes?

You’re probably aware that there are packages that people can buy on a one-time basis to fortify likes. The problem is that it’s a pain to continually buy packages here and there every time you post your content.

What’s more, if one of your photos has a bunch of likes and all the other ones have hardly any, your profile is going to look inconsistent and that can actually hurt your credibility.

Buying Instagram auto likes gives users peace of mind in knowing that the content they’re putting out is going to get likes as soon as it’s posted, which means that more users will check it out.

Final Thoughts

All in all, having a lot of likes on your Instagram content is one of the best ways to gain more popularity for your profile. It helps people to see that your content is valuable and that you are offering something worth checking out.

Having likes on Instagram also helps you to get more natural reach through the Instagram algorithm. More engagement is where true success lies on Instagram, so strengthening your performance through more likes is definitely a great strategy.

Keep your content game strong and you’ll see your popularity and account performance grow in no time!

About The Author: Antonio Lane is a tech entrepreneur who is passionate about marketing. He has helped hundreds of companies succeed on social networks.

The post 7 Best sites to Buy Instagram Automatic Likes (Instant & Cheap) appeared first on jeffbullas.com.

* This article was originally published here

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