Kicksta Review: Grow Your Instagram with REAL Followers

Looking for a Kicksta review to figure out whether this growth service is worth it? You’re in the right place.

Today I’m breaking down everything you need to know about Instagram growth services – including how they work, why they’re so important, and whether Kicksta is the best.

Read on to learn how to grow your Instagram account with a growth service like Kicksta.

Real vs. Fake Instagram Followers

Are your Instagram followers real or fake? How do you know?

Many businesses and influencers aren’t aware of the large number of fake IG accounts out there. What’s more, they aren’t aware of the detrimental effects these accounts can have on your engagement and growth.

Fake Instagram accounts are any profiles that aren’t run by individual human beings. Some of these accounts are bots. Others are mass-created by real people but aren’t monitored long-term. However they came to be, fake Instagram profiles will only do bad things for your account.

How can you spot a fake Instagram account? There are a few telltale signs that most bot accounts have in common. You’ll likely notice that a fake account doesn’t have any posts, it has a low number of followers (under 100), and a high number of accounts it’s following (over 1,000). Spammy posts and a bio that’s asking you to do something like register for a big brand name giveaway are also red flags. The final straw: bots can’t interact with other posts and profiles like a real human will (which is what makes them such poor followers to have). So if an Instagram account doesn’t have any genuine engagement or interaction, it’s probably fake.

When your followers are mostly composed of fake Instagram accounts, your engagement will take a hit. Since your followers are uninterested at best and bots at worst, they won’t be interacting with your posts like genuine followers would – so your engagement rate is going to go down.

This is a problem because engagement is the lifeblood of your business on Instagram! If your followers are highly engaged, that means they’re tuned in to what you’re selling. And if they’re paying attention to what you’re marketing on Instagram, there’s a much higher likelihood of them (literally) buying in. It’s clear that Instagram engagement is key. But fake followers are not the way to do it.

There are a lot of Instagram growth services out there that promise to immediately grow your account. However, many of these services aren’t going to be effective in actually helping your business grow. A lot of “growth services” don’t focus on organic growth. They actually just want to sell you, followers. And that means they’re not giving you real followers – they’re selling you fake, preloaded accounts.

If so many growth services just want to sell you fake followers, what’s the solution to growing on Instagram? Growth services are still the quickest, easiest, and best way to grow your Instagram account. The key is choosing the right type of service to work with.

Kicksta Review: Best Instagram Growth Service For Real Followers

The best Instagram growth service will take a double-pronged approach, focusing on growth and engagement to help your business. That’s what Kicksta does. Not only does Kicksta help you get more followers – this Instagram growth service also works to increase your engagement rate by getting you real followers who care about your brand. And that’ll help your company grow.

How It Works

Kicksta is simple and easy to use. It focuses on organic growth powered by cutting-edge AI technology.

When you register for Kicksta, you’ll provide the growth service with a list of your competitors, complementary brands, and influencers in your niche (in other words, anyone who has followers who are in your target audience and might also be interested in your account). Then Kicksta will use your Instagram account to engage with their followers’ posts. Ideally, those Instagram users will see you in their notifications and come back to check out your account – hopefully following you when they realize your content is relevant to them.

When you work with Kicksta, you only have two responsibilities long-term: continually updating the list of profiles with fresh accounts, and consistently posting high-quality content on your account. Kicksta will take care of everything else.

Highlighted Features

Kicksta includes several helpful features that allow you to get as much as possible out of the growth service. First up is targeting. Kicksta offers gender targeting, hashtag targeting, and location targeting. These targeting options allow you to zero in on your target audience using multiple methods. The more targeting methods you take advantage of, the more high-quality followers you’ll be able to attract to your account.

Another feature often mentioned in a Kicksta review is how the platform tracks your progress. On your Kicksta dashboard, you’ll be able to see how well each of your targets is performing. Kicksta gives you this information so you can decide which targets are worth it and whether there are any hashtags or profiles that should be taken off your list.

Finally, Kicksta can also support multiple accounts at one time. It works with several social media managers, PR companies, and digital agencies. You can request a custom quote for bulk pricing and then easily manage all of your Instagram profiles simultaneously.

Pricing

Kicksta works using a pay-as-you-go model. You can cancel anytime, with a 14-day money-back guarantee. In other words, if you aren’t happy with the growth platform in your first two weeks of service, Kicksta will issue you a refund – no questions asked.

Kicksta offers two monthly pricing plans. The Standard costs $49 per user, per month. By choosing this plan, you receive:

• Moderate growth
• Video onboarding
• 10 targets

The Premium plan costs $99 per user, per month. This option gives you:

• Maximum growth
• Video onboarding
• 40 targets
• VIP email support
• Live chat support
• Advanced targeting
• Blacklist

If you’re a social media manager running lots of Instagram accounts, you can also request a custom quote.

Why I Recommend Kicksta

There are a few key reasons why I recommend Kicksta as the best organic Instagram growth service out there. Kicksta focuses on organic growth, using a targeted growth method to help your number of followers build slowly and steadily. Here’s why this is so important.

Organic Instagram Growth vs. Bots

When you grow your account through organic, natural methods, you’re getting followers who are real accounts. They’re part of your target audience. This is a huge difference from other growth tools that sell you bots or fake accounts. Organic Instagram growth is the best way to grow your account and that’s what Kicksta does.

Because Kicksta uses organic growth methods, it doesn’t guarantee you a certain number of followers right off the bat. However, this is actually a good sign. If an Instagram growth service promises to give you a specific number of new followers, this should be a major red flag – it’s impossible for any company to do so (unless they’re loading a bunch of bots onto your account). Kicksta can’t guarantee any specific number of followers because the accounts it targets are real people who have to decide on their own whether to follow you. For the users who do follow you, it’s your job to post high-quality, relevant content so they’ll stick around. This is what organic growth is all about.

Targeted Growth Method

The second reason we’re a fan of Kicksta: This platform’s targeted growth method gives you followers who truly care about what you have to post. Remember, some Instagram growth services – especially the ones that sell followers in bulk – are only giving you fake or pre-loaded accounts. Those followers won’t benefit your business. Kicksta, however, is different. Because of Kicksta’s extensive targeting methods, you’ll find and attract Instagram users in your target audience who will increase your engagement when they follow your account.

Slow and Steady Growth

The final reason I recommend Kicksta is because it focuses on slow and steady growth. Why is this important for your account? Some growth services are against Instagram’s Terms of Service. This means that by using those platforms, you run the risk of your account being banned or suspended – which is the last thing you want.

Luckily, with Kicksta you’re 100% safe. It helps your account grow over time instead of all at once. Kicksta won’t alert Instagram of suspicious activity, and you have a much lower possibility of being banned compared to other growth tools. Slow and steady really does win the race.

Kicksta Review: My Rating

Overall, I give Kicksta four out of five stars. This Instagram growth service is affordable and easy to use. It’s safe and won’t get your account banned. And best of all, it focuses on organic growth – meaning your account will gain more genuine, engaged followers. That’s the very best way to help your business grow.

The post Kicksta Review: Grow Your Instagram with REAL Followers appeared first on Jeffbullas's Blog.

* This article was originally published here

Start making $100+ per day this week with the best dfy system - Subscribe here!

4 Ways to Innovate Your Product With No Budget

Innovation is essential to any brand that’s striving for a competitive advantage. It is usually related to products, processes, or services, and budget plays a very vital role in any decision-making process such as product innovation.

Product innovation is essentially the development and introduction of new or markedly overhauled goods. The main aim of coming up with a product in the first place is to fill a gap in the market, satisfy consumers, and generate revenue for the company.

That means that if your product does not perform well in the market, the essence of the innovation is lost. Going along this line of thought, it becomes imperative that for a product to perform in the market, you need more than just a quality product.

Your innovation must take into consideration different sections of the organization that will impact the product such as sales, marketing, R&D, quality control, excellent customer service, and most importantly, the consumers.

While it may sound unthinkable to consider product innovation without a budget, the reality is that it is very feasible and possible.

Here are four ways you can innovate your product with no budget.

1. Differentiate strategically from the competition

For your product to assert itself in the market, there must be something distinct or different from your competition. You must ensure that your innovation differentiates itself with at least one distinct attribute from the competition.

You don’t need a new budget for this, you can facilitate this differentiation from the items you originally set out to use for the product. The only thing you need to do is to ensure that the differentiating feature is highly relevant to the needs of your consumers and that you can sustain it over a long period.

Looking at the battle between Apple and Microsoft over the music player market, it’s clear that Microsoft did not effectively use the differentiation strategy. Zune came into the market without anything new.

It was just an attempt by Microsoft to compete and poorly. However, in the Zune HD that replaced Zune, Microsoft did not intend to compete, since that would have required some colossal amount of money. Microsoft only innovated on the design which didn’t need any new budget.

2. Data-driven market research

Innovating on a product requires you to understand what your customers actually want. There is no need to add to the number of products in the market, your customers’ sentiments, desires, needs, and pain points must be taken into account before any product innovation.

You also need to know what the competition is doing and how they are doing it. All this relies on you having the relevant information – data.

What are the steps you need to take to access the data you require to understand the market?

All you need to do is to monitor the market and listen to the Voice of the Customer. You learn what consumers are saying about existing products with no budget and apply what you have to your product innovation.

While it’s true that the data you collect from product review data sites is unstructured and difficult to comprehend, data-driven market research, in the form of sentiment analysis and social listening, can help you understand your potential customers and respond to their needs.

Consumers leave comments, write reviews, and share their thoughts on social media. Their comments about the market and their views on the products they use can be extremely valuable, especially if you’re hoping to innovate your product or embark on product development with no budget.

Sentiment analysis enables you to have in-depth CX analytics about customers and competitors in a very short amount of time.

3. Apply the Blue Ocean Strategy

In Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, W. Chan Kim and Renee Mauborgne, propose a new way of beating the competition in business. The whole idea borders on eliminating competition by searching for ways to gain access to uncontested market space.

As a brand that wants to embark on product innovation with no budget, this is an opportunity you must embrace with open arms. Going into a market where there is already competition, you need to budget for things like marketing campaigns, ads, and logistics to create brand awareness.

Product innovators must always be on the lookout for gaps in specific sectors of the market; as this ensures they can innovate even when there is no budget. Gaps are untapped opportunities or small voids in an existing or a market that is assumed to be filled up.

Established businesses don’t offer the specific services you want to innovate, so you can afford to fill this gap without any budget quite unlike where you have to compete in a market with many similar products.

4. Be receptive to uncertainties

Quite a good number of organizations still believe it must be the status quo. Anything that does not follow the rules must be discarded.

Unfortunately, this doesn’t breed well for product innovation, especially when you have to go at it without spending money. This is the way of left-brained organizations. Innovation is all about a new mindset, embracing right-brained thinking.

Uncertainties and new ideas should be encouraged; especially those that will not cost the organization a dime. Some ideas may indeed take time to mature, but you don’t need to kill an idea you assume won’t work.

Interacting with employees, friends, colleagues, and even family members may be a source of generating new ideas and improvements with no budget.

Wrapping up

It has always been structure and order for a lot of organizations, doing things in sets and sequential order. Businesses are linear and literal, and tasks are repetitive. This can only suffice where you have a lot of money to throw around on product innovation.

When the budget is not there, you need to think out of the box, and these four tips will guide you.

Guest author: Alon Ghelber is the Tel Aviv-based Chief Marketing Officer of Revuze.it, who supports B2B tech startups in capturing customers’ (and VCs’) attention through marketing based on data-driven storytelling.

The post 4 Ways to Innovate Your Product With No Budget appeared first on Jeffbullas's Blog.

* This article was originally published here

Start making $100+ per day this week with the best dfy system - Subscribe here!

Synder Review: Is This Accounting Tool The Secret Weapon For Your eCommerce Business?

Running a small business can be stressful.

You’ll do ANYTHING to free up headspace and work on the parts of the business you’re passionate about. But there are only 24 hours in the day.

The problem is you’re wearing so many different hats that important things slip through the cracks or get deprioritized. In fact, 41% of small business owners handle everything themselves – including the highly specialized field of accounting and finance.

Luckily, technology for automating and simplifying accounting and finance tasks is getting better by the day.

Synder is one example of a tool that streamlines financial business processes and frees up your time for other important tasks.

I was lucky enough to get an inside look at this accounting tool recently and will share my thoughts below.

But first, what exactly is Synder?

Get 20% off a yearly plan at Synder and start syncing all your sales data to one place!

What is Synder?

Synder is an eCommerce accounting software that automatically records sales and expense data across multiple channels in real-time. It automates bookkeeping tasks and improves your financial management workflow by integrating with platforms such as Xero and Quickbooks.

If you sell products or services online using Amazon, Shopify, WooCommerce, Etsy, eBay, Stripe, PayPal, and more – Synder will sync all your data with the accounting platforms and prepare it for easy reconciliation. (See all integrations here)

In summary, Synder will help you get paid (with invoices), consolidate your financial data, generate reports, and reconcile accounts all with a secure application and easy-to-use interface.

What are the benefits of using Synder?

I’ve alluded to the numerous benefits of using Synder above – basically, it’ll make your life WAY easier and your business finances much less complex. But let’s take a closer look at some of the primary benefits.

Ease of use

The real kicker is that this software is super easy to use. You can sign in using your Google, Intuit, or Xero accounts – making it extremely secure – and sync your sales and expense data all in a few clicks.

Once you’re inside, the layout is familiar and you’ll find the things you need quickly. Whether you’re looking to view transactions, import historical data, receive payments, access reports, or set up smart rules – everything is available on the left-hand navigation menu.

Watch this video to see how easy it is to sync online payments with Synder:

They’ve also got one of the most in-depth knowledgebases I’ve seen. It has helpful articles for getting started as well as video walkthroughs for just about anything you need to do.

If you don’t find what you need, or simply like to talk with a person, the Synder support team is responsive and willing to help. You can get in touch via email, contact form, and phone.

It would’ve been nice if they had a live chat for sales inquiries before signing up, so I could get answers to my questions immediately, but it’s not the end of the world. They do, however, have a chat option inside the app once you’re a customer.

Automation

Synder’s automation features are game-changers when it comes to streamlining your accounting processes and becoming more efficient.

For starters, you can automatically bring in data from Stripe, PayPal, and Square into your bookkeeping system. That alone will save you a ton of time.

Where Synder’s automation goes to a new level is with the “Smart Rules” feature. Smart Rules are designed to fill in missing data when you’re synchronizing with multiple disparate platforms. They work on an if-this-then-that rationale that allows you to create repetitive workflows and reduce manual updates or fact-checking of data.

See how easy it is to set up a rule in the screenshot below:

There is even a Templates tab in the Smart Rules section of the app for you to test common occurrences and get your own up and running quickly.

Accurate reporting

A big-time waster with financial reporting is duplicate information and inaccurate categorization of data. Synder helps alleviate this issue by detecting duplicate transaction data from multiple sources (such as Shopify and PayPal) and merging it into one line in your accounting system.

It also automatically captures expense data, discounts, taxes, shipping costs, and more and assigns them to the right categories for every transaction.

All of this nifty automation works in unison with the auto-update reporting feature. Your P&L and Balance Sheet will be ready to go for tax time without any heavy lifting.

Is Synder for everyone?

I’ve painted a pretty positive picture of Synder in this review, but is it for everyone?

The simple answer is, no it’s not.

Synder is an excellent accounting tool for eCommerce businesses with lots of online transactions across different platforms. It simplifies the synchronization of financial data, reduces errors, and speeds up EOFY reporting.

However, if you only have a few transactions per month, rather than a large number, then Synder may not be for you.

Wrapping up

As a business owner, you’re juggling enough priorities as it is. The last thing you need to do is get lost in financial data, worrying about duplicate information and accurate reporting.

Yes, you absolutely should have a strong understanding of your business’s financial position. However, software such as Synder can give you this knowledge in a far more digestible manner without all the manual data entry and synchronization headaches.

Get 20% off a yearly plan at Synder and start syncing all your sales data to one place!

The post Synder Review: Is This Accounting Tool The Secret Weapon For Your eCommerce Business? appeared first on Jeffbullas's Blog.

* This article was originally published here

Start making $100+ per day this week with the best dfy system - Subscribe here!

The Complete Guide to Twitter Hashtag Analysis 2021

If you want to grow on social media, it’s important to have a solid strategy. But if your strategy doesn’t include hashtags, you are missing a lot of opportunities.

Hashtags are one of the best ways to increase your social media presence. But not every hashtag can help you do so. Developing a clear understanding of which hashtags to use can propel your brand to the next level.

Although, while brands understand the importance of hashtags, not everyone knows the benefits of hashtag analytics.

Tracking your brand’s social media performance can be a challenging task, even if you have just begun on social media. Researchers say, nearly 40% of businesses don’t track their social media performance. It is because of the lack of knowledge or the required resources to do so.

Hashtags have made it much easier to track your social media campaigns and measure performance. With the help of hashtag analytics, brands can easily monitor the KPIs in real-time and improvise strategies if needed. Also, this helps them better optimize their content to gain more exposure.

What is a hashtag?

Today, it’s very unlikely that a social media user doesn’t know what a hashtag is. When you add the (#) pound symbol before a keyword in your social media post, it becomes a hashtag.

A Twitter user, Chris Messina, created the first-ever hashtag, on August 23rd, 2007. Twitter, like every other social media platform, was facing an abundance of user-generated content. It became difficult for users to find relevant content. Amid this crisis, Chris Messina suggested the use of hashtags to categorize the content. Twitter soon integrated hashtags on their platform and the other social media platforms followed suit.

Important hashtag analysis metrics

Let’s look at some important hashtag analysis metrics that you should analyze before using a hashtag.

• Popularity: Similar to user-generated content, there is also an abundance of hashtags. But not every hashtag is popular among your target audience. If you want to reach your target audience, use hashtags that are popular. Using hashtags that users search the most can help you increase the SEO authority of your posts. Perform hashtag analysis and find the hashtags that have the most interactions. Just make sure to only use hashtags that apply to your domain.
• Reach: The visibility of the hashtag is another important metric that you should look out for. If you want more eyes on your social media posts, use the hashtags that have the most reach and impressions. The larger the audience a hashtag captures, the better chances of your post reaching new users.
• Engagement: The next and perhaps the most important metric is engagement. Reaching out to a large audience size is important, but if they do not engage, it amounts to nothing. Your end goal should be to increase interactions. Hashtag analysis can help you find the content that draws the most interactions. You can leverage these insights and post engaging content and increase engagement.
• Audience: The next important metric that you can leverage with the help of hashtag analysis is audience insights. Which audience group is using the hashtag? Do they align with your ideal consumer persona? With hashtag analysis, you can know which users are using or engaging with the hashtag. This can help you identify the right hashtags to use to reach your target audience.

Benefits of using Twitter hashtag analysis

When you use the right hashtags, you can give a tremendous boost to your social media presence and engagement. They are one of the most effective tools for increasing engagement and generating brand awareness.

Let’s dive deeper and check out the benefits of using hashtag analytics:

1. Optimize your content strategy

Performing hashtag analysis benefits your content strategy in two ways:

1. By performing hashtag analysis, you can find the top-performing hashtags related to your domain. You can use the most searchable and popular hashtags from your industry to get more eyes on the content you post.
2. Upon further analyzing the popular hashtags, you can identify the most popular content topics and media. You can then use these insights to create an effective and engaging content strategy. This will help you draw the attention of new followers and keep the existing ones engaged.

2. Know which users talk about you

Almost every brand or business has a branded hashtag of its own. Using hashtag analysis you can track every post that includes your branded hashtag. This can help you analyze the tweets of users and know their opinions of your brands.

One way you can leverage this is to enhance customer support. You can track people with bad user experiences with your brand and enhance your response time. This will help you retain customers by identifying and resolving their issues quickly. You can also get feedback on your content, your products, and services, or assess your brand image.

3. Monitor your marketing campaigns

While most brands use hashtags, not everyone measures their performance. So, they don’t know how well they perform. A splendid example of this is monitoring social media campaigns. With hashtag analysis, you can monitor the impact of your social media campaigns in real-time. If the performance KPIs are not as expected, you can improvise your strategies in real-time. 

4. Monitor your competitors

Using hashtag analytics, you can monitor the social media activities of your competitors. You can track the hashtags of your competitors to know the type of content they post. This way you can find new content ideas to add to your social strategy. Also, you get to implement proven strategies that can help you grow your brand while avoiding the mistakes your competitors make.

5. Find influencers in your industry or niche

Influencer marketing is right now the most used paid marketing channel by brands and businesses. But finding the right influencers to promote your brand can be difficult. Remember, not every influencer that engages with your brand can help you build an engaging follower base, regardless of their audience size. For example, you cannot ask a tech influencer to promote sports accessories.

Hashtag analysis can help you analyze the tweets related to your industry with the help of hashtags and keywords. With it, you can find the influencers in your industry that can influence the purchasing decisions of consumers. Further analyzing their profiles can help you pick the right influencers to collaborate with.

6. Generate Leads

Like I said earlier, hashtag analysis can help you analyze the tweets related to your brand. But it can also help you find users that are interested in your product or service. By tracking hashtags and brand mentions, you can identify potential customers for your brand.

How to perform hashtag analysis

Finding the right hashtags to use can become difficult, even for a seasoned marketer. One of the most effective ways to perform hashtag analysis is with a hashtag tracking tool. Here are three ways to find the most popular hashtags.

Twitter Search

Twitter comes with a search feature that can give you access to the most trending hashtags. Log into your Twitter account and click on the #Explore tab. Next, click on trending, it will give you a list of the most trending hashtags that are popular in your region. 

RiteTag

RiteTag is a paid hashtag analysis tool. Although, the free features can give you access to various insights that can boost your hashtag strategy. By using keywords, you can find numerous hashtags related to your industry or topics based on their popularity. 

TrackMyHashtag

TrackMyHashtag is an AI-driven Twitter hashtag analytics tool. It can track, monitor, and analyze the performance statistics of any hashtag. It can also give you access to the most popular hashtag according to your industry or content topic. It can also help you monitor the performance of your hashtags in real-time and track all tweets mentioning the hashtag. 

Closing thoughts

By using a data-driven hashtag strategy, you can increase engagement and maximize your social media success. Hashtag analysis lets you make informed decisions and helps develop an effective strategy to grow your brand. You can measure your brand awareness, spot influencers, identify engaging topics, find new customers, and monitor your campaigns in real-time.

Start using hashtag analysis to propel your brand to new heights.

Guest author: Shivam Singh is a passionate and enthusiastic content writer. He enjoys writing content about social media and marketing in general. He is passionate about providing valuable information for the readers. For his hobbies, he either spends his time listening to music or polishing his skills in landscape photography. Connect with him on Twitter or LinkedIn.

The post The Complete Guide to Twitter Hashtag Analysis 2021 appeared first on Jeffbullas's Blog.

* This article was originally published here

Start making $100+ per day this week with the best dfy system - Subscribe here!

How to Automate Lifecycle Marketing Across Engagement Channels Using CleverTap

Long-term business success requires a commitment to both types of customers – new and returning. The key lies in robust lifecycle marketing, where the pursuit of new customers doesn’t interfere with customer retention efforts and vice versa. And the magic bullet for this marketing strategy? Automation.

Here’s how to build an automation strategy for your customer lifecycle marketing efforts across all engagement channels using CleverTap’s complete mobile marketing platform.

The three stages of lifecycle marketing

Although different marketing teams may add more nuanced components to a customer lifecycle process, it boils down to three primary stages:

Attract

The first stage is all about attracting new customers. During this stage, the most important step is to define the target audience. Unlike casting a wide net, getting clear on the ideal customer improves marketing efforts and provides guidance for developing products or services.

This initial stage requires data. Gathering data from interactions with the site as well as things like location, source, age, and other relevant information helps companies understand more about their customer and how to reach them.

Make the sale

Once potential customers find your company’s product or solution, a period of interest follows. Tailoring marketing to the ideal customer makes it more likely that customers are warm leads, but many customers aren’t ready to click the buy button just yet.

This is the stage to educate and follow up as well as to build unforgettable experiences. Ideal customers need to know about the product and service but about the company as well. Use the data from the attract phase to create a positive first impression, making it likely that customers will ultimately choose your company’s product or service over other options.

Nurture

After the sale, nurturing relationships with existing customers provides a solid foundation for success. Personalization plays a key role in building positive customer experiences, as well as improving customer lifetime value.

For potential customers that don’t pull the trigger, companies can offer incentives to sweeten the deal. For both hesitant potential customers and returning ones, companies can leverage push notifications to offer value and create nudges – think returning to an abandoned cart to complete a purchase.

Five steps to automate lifecycle marketing

Focusing on the stage a customer resides in as well as the customer persona provides a treasure trove of possibilities for building marketing campaigns that convert, upsell, and bring customers back. Automating the process frees up marketing teams for higher-order tasks and ensures the entire process goes smoothly.

1. Gather data

Plan what data you’ll gather from that automation. This data becomes a virtuous cycle, driving insights that help make decisions for the next steps. As customers interact, more data is generated to further enhance personalization and engagement.

2. Segment your audience

Intelligent segmentation provides the basis for personalization at any stage of the game. New customers receive messages based on their interactions with the app or site, and returning customers receive valuable incentives to come back for more.

The first step of gathering data flows into this step. As people interact with the app, data capture provides automatic segmentation based on common markers like location or age. In addition, deeper level segmentation includes things like in-app activity.

3. Decide the strategy

Keep it simple and choose measurable actions. For example, companies might focus on moving customers from “unhappy with service/product” to “happy” based on data and segmentation from previous steps.

CleverTap offers two guided frameworks for lifecycle optimization, helping companies outline the different stages. Once companies have a clear framework, teams can establish where bottlenecks or mistakes happen and look at automation strategies that provide the biggest value.

4. Create your messaging across channels

After the strategy, building the right messaging helps bring automation to customers. Companies can:

• Enable triggers: A series of personalized experiences based on user behavior
• Deploy email or SMS messages: Messaging with clear value based on audience segmentation and user behavior
• Master push notifications: Bring deeper value to those who’ve opted into push notifications with targeted messaging and exclusive deals or experiences.

Even more important, investing in an omnichannel experience allows companies to capture leads despite the channel source and continue to nurture the relationship through seamless brand experiences.

5. Connect your people

The last step is making sure each team connects smoothly. Messages should move seamlessly and automatically from one department to another. It’s vital to remove silos at sales, marketing, support, and delivery, so leveraging automation for the movement of essential data ensures a frictionless customer experience. With resources like a/b testing and other data capture, teams can access the information they need to work together.

It’s also important to build a compelling customer journey. The CleverTap platform, for example, helps teams automate a great deal of the customer journey by moving customers out of the acquisition sequence once they complete a purchase. It also allows businesses to specify time limits on certain campaigns to prevent customer fatigue. Without connected teams, however, it’s tough to know where to leverage this campaign automation.

Building the right automation with CleverTap

Small automation such as moving customers from one stage of the journey to the next based on triggers provide businesses the opportunity to scale marketing efforts. In fact, it’s only through this automation that companies can unleash personalized experiences no matter how many customers are acquired.

Marketing teams can use CleverTap to handle things like data capture and analytics, omnichannel customer engagement, and campaign testing and optimization, while retaining the full expertise of team members for higher-order tasks such as planning and optimization. See what customer retention can look like with the power of CleverTap – schedule a demo with their mobile marketing experts for your app.

Guest author: Apoorv Bhatnagar is a Digital Marketing Manager at CleverTap. He is a power user who writes about marketing automation and everything about the customer engagement sphere. He previously worked as a Digital Marketing Analyst at Freshworks

The post How to Automate Lifecycle Marketing Across Engagement Channels Using CleverTap appeared first on Jeffbullas's Blog.

* This article was originally published here

Start making $100+ per day this week with the best dfy system - Subscribe here!

The Psychology of Winning: What Separates Super Performers From Everyone Else

There are two primary choices in life: to accept the conditions as they exist, or accept the responsibility for changing them. – Denis Waitley

All over the world, you will find people that are grinding away, working for long hours for very little reward, and then you will also find that there are some natural born winners who seem to succeed easily plus effortlessly in everything that they do.

The best thing is that you can be a part of the second group too. There is a diamond within you that is waiting to shine. As a matter of fact, the traditional school system doesn’t teach you how to polish the diamond. Your family may not have known how to do so either. The top achievers’ way is mostly usable and feasible by any person willing to learn and then take corrective action.

This is an appropriate and excellent way to adopt the psychology of winning by way of learning, growing, and taking action. 

What separates super performers from everybody else? 

The thoughts they shape up behind the scenes rehearsing their very inner game that runs through weeks, months, or even years before they take their place in the very spotlight is what makes them shine to the core.

To become a super performer in any field you need inventiveness, hustle, and a bit of help from the universe too. The undeniable and indisputable truth is that every single super performer is made from the inside out. That is magnificent news for sure because it means you now have the power within you to discover the very good about you.

This brings us to the secret to unbeatable and invincible success in any field one chooses to portray. Let us take a look at some of the scenarios that disclose the surprisingly playful way our minds can save us, even in the darkest days of our lives.

Almost nothing can stop a person with a positive attitude and a clear goal

So here are 3 lessons that will help you turn yourself into a winner:

Lesson 1: Winning isn’t an action; it’s a lifestyle

First of all, let us clarify what winning really means. It is much more of a lifestyle, rather than an action. Winners do not always succeed, just like everybody else. However, their attitude and mindset make them come out on top eventually. So being a winner is all about cultivating winning habits and a positive mindset, which helps not only you but also the people that are around you.

For example, you can easily list down a few habits you would rather associate with losers, than with winners, like beating yourself up mentally, smoking, procrastinating, being lazy and wasting your time, and always being worried about the future.

To become a winner, go ahead and strive for the better in order to remove those decaying habits and replace them with the winning ones, like exercising regularly, managing your time well, taking up a side project, staying very positive, enjoying your leisure time to the fullest and yes, eating well. This will make your own life a whole lot better and you will inspire others to become winners as well.

Lesson 2: Losers let things happen, winners make things happen

“I guess I will just see what happens.” How many times have you said that? Or heard a friend say the same?

This very sentence is like a signed-up agreement to hand over the controls for your life to someone else. The people who just intend to “wait and see” end up letting things go by and happen, as opposed to the winners, who make such things happen. When you let other people decide what happens for you, you will end up being frustrated and bitter, because none of the things you wanted ever came true because you did not implement them and work towards them in the first place.

Winners have this crazy and concrete belief that they are in charge of their life. Yes, of course, there is always luck involved in everything we do. So, stop being a complete bystander and spectator in your own life. Take the matters of your life into your own hands and you will feel a true sense of control, like that of a full-blown winner.

Lesson 3: Winners end up winning in every aspect of life

The best part of being a winner is that you win everywhere at any cost.

Winners are complete people, meaning winning ripples through their entire life. They aren’t independent of the world, and because they see the big picture, they win at home, at work, at hobbies basically wherever they do go.

A winner will always have a winning team, for example, a family that is full of winners as well. You will respect and love your family, and always look out for the people you do business with, to make sure they benefit from you by doing business with them. Winners are always fully aware of themselves and more importantly their time. They know how they tick and how fast time ticks away, so they are usually very present in the moment.

Instead of dwelling on past mistakes, they learn from them and practically move on, so they can enjoy the happy moments in the present. They are not worried about the future or their death for that matter, because they understand life is quite short and that they still must follow their own roadmap.

Your mind is evidently your most useful tool in achieving your goals.  

Visualizing yourself as the person you hope to be can help you become that person

Positivity is the fuel for many winners. Winning is not just an end-goal; it is a way of life. People who win know what they want out of their life. Winners have tremendous direction.

How they can positively affect the lives of others is a motivator for many winners. Winners are full of positivity. Winners hold themselves responsible for the very outcome of their life. Winners know that only they are in control of what happens to them and who they become in return.

The Psychology of Winning coherently teaches you how to program your mind for success and achievement.

Imagine there are five seconds left to play in a game, your team is down by one point and the ball is in your hands. Thousands of people are out there rooting and cheering for you. It is your only chance to win. It is a moment you have worked for your entire life. Imagine that feeling. Is it too much pressure for you? Or is it massive excitement?

Whether you realize it or not, you are in the game. So, winning is only an attitude away. Pressure or excitement, the choice is always yours.

The moment you have been working for all your life may happen today. The unfinished report on your desk could be the best project ever or you could inspire your customers to make unprecedented new orders or your employees could set up new performance standards under your leadership or you could have the best moment of your life with your family and friends. The outcome of the game is always on your shoulders.

“I have got a winner mentality, the mentality of a champion”. – Lamar Odom

Being a winner is an attitude, a way of life, and a self-applied concept. It is a heads-up, full-speed-ahead way of living and being. It is desperately wanting the ball at the peak time because you believe in yourself. It is an expectation of success that you can master.

 In this tough, no-nonsense approach in the Psychology of Winning, you must learn and engage in how to:

• Making it a habit leading towards winning seen by all Olympic champions, top sales stars, and top executives by following thorough mini goals leading towards one major goal.
• Focusing on your dominant thoughts that are leading you inevitably to victories in all your challenges.
• Creating and envisioning a new optimistic way of life.
• Understanding and controlling the fundamental key to all human behavior.
• Boosting your core “winning average” with positive self-expectancy.
• Developing optimal and favorable self-esteem in your employees, your children, and yourself.
• Harmonizing the Zones of Growth to keep you in the winner’s circle.

This is achieved, attained, and acquired primarily through positivity shown by self-awareness, self-esteem, self-control, self-motivation, self-expectancy, self-image, self-direction self-discipline, and self-projection. So get the ball rolling in your way to become a winner!

“The greatest discovery of my generation is that a human being can alter his life by altering his attitudes of mind”. – William James 

Guest author: Trishna Patnaik, a BSc (in Life Sciences) and MBA (in Marketing) by qualification but an artist by choice. A self-taught artist based in Mumbai, Trishna has been practising art for over 14 years. After she had a professional stint in various reputed corporates, she realised that she wanted to do something more meaningful. She found her true calling in her passion that is painting. Trishna is now a full-time professional painter pursuing her passion to create and explore to the fullest. She says, “It’s a road less travelled but a journey that I look forward to every day.” Trishna also conducts painting workshops across Mumbai and other metropolitan cities of India. Trishna is an art therapist and healer. She works with clients on a one-on-one basis in Mumbai. Trishna fancies the art of creative writing and is dappling her hands in that too, to soak in the experience and have an engagement with readers, wanderers and thinkers. 

The post The Psychology of Winning: What Separates Super Performers From Everyone Else appeared first on Jeffbullas's Blog.

* This article was originally published here

Start making $100+ per day this week with the best dfy system - Subscribe here!

How to Maximize Your Influencer Marketing Investment (and Stop Wasting Money)

All consumer-oriented businesses today know that they must be active on social media to stay relevant. As a result, social media marketing has overtaken traditional advertising as the prime channel for connecting with potential customers. Indeed, many organizations now believe that social media is by far the most effective marketing channel.

Influencer marketing can be critical for an effective social media marketing campaign, or more broadly, for any omnichannel marketing strategy you are implementing. Influencers dominate the day-to-day of every social media platform because they have built massive followings, and the brands they endorse can benefit substantially from those followers.

Building an influencer marketing campaign requires thought and planning to make the collaboration effective. Let’s explore the benefits of influencer marketing and how your business can employ the latest strategies and tools to maximize the benefits.

The benefits of influencer marketing

You may wonder why you should bother paying influencers when you can just launch your own posts across multiple social media platforms. The answer is simple – you will get substantially better results through an influencer. 

According to a recent survey, social media users are far more likely to trust and rely upon recommendations from family, friends, and influencers than they are on brand-created content. And it’s not even a close race: 61% of users trust friends and influencers versus 38% who trust brand content.

Image Source

Influencers also can be more cost-effective than more traditional lead generators. For instance, in the healthcare and insurance industries, it’s not uncommon to pay up to $100 per qualified lead to lead generation companies. In contrast, many digital marketers have a baseline rule of one cent of spend per influencer follower.

Typical influencer pricing ranges from $500 per post for influencers with less than 10,000 followers to over $10,000 for influencers with more than a million followers. A $10,000 influencer post costs the same as 100 qualified leads at $100 each. But 100 leads is a paltry 0.01% of a mega influencer with one million followers.

Of course, not every follower will see or interact with every post, so engagement rates will still be below. But typical engagement rates range between 4% for smaller influencers to around 1.4% for mega influencers, substantially above the 0.01% comparison point. So, it doesn’t take much to see the potential of influencer marketing.

Influencer marketing can also build your potential client base far more rapidly than using traditional methods. It’s crucial to grow your own following on social media platforms, and many automation tools are available to help. But this can still be very time-consuming, so why not use the followings that social media influencers have already built?

Maximizing your influencer marketing spend

Marketing is a critical part of your company’s budget, and you should try to make the most of each tool, partnership, and strategy. And the first step towards maximizing your budget is having the right accounting methods in place to plan effectively. When it comes to choosing tools for payments and accounting, you should look for important features such as simple invoice templates and the ability to easily customize those templates so you can avoid hiring an accountant.

And just as you must carefully optimize your business tools to maximize their usefulness, so too must you carefully build your influencer marketing program. You don’t want to overspend when you could be strategically cutting marketing costs. There are several tips to keep in mind when adopting influencers into your marketing strategy.

Know your target audience

A step you need to take before starting an influencer marketing campaign is understanding your target market. Knowing your prospective customers can help you decide what platforms will give you the best results and narrow down your list of potential influencers.

Image Source

For example, the younger your demographic, the more likely you will want to focus on TikTok, Snapchat, or other short-form, highly visual platforms. As your audience ages, you can consider generating content for YouTube or Facebook. Understanding your target audience also helps determine the type of marketing you will want to do. Will you need a short-form video? Deep content? Challenges? Giveaways?

The best way to gain these insights is through customer analytics. According to one survey, 63% of millennials are willing to share personal data if it means getting personalized offers, so there is no shortage of data available for analysis. And if you don’t know what your potential customers respond to, you’ll waste time and money on influencer marketing.

Select influencers carefully

While it can be tempting just to pick influencers with massive followings or release a barrage of posts on the hottest new platforms, these approaches are unlikely to be successful. Instead, you need a targeted approach to maximize your investment in influencer marketing.

When selecting influencers, you need to make sure that they actually reach your target audience in sufficient numbers. It doesn’t matter if an influencer has a million followers if only 10 of them would ever be interested in what you have to sell. So there are times when influencers with much lower followings can be more effective for your campaign, particularly if you both have a particular niche interest.

You also should look at average engagement rates for your prospective influencers. An influencer may post twenty times a day and endorse a variety of brands, but if no one is paying attention, it doesn’t help.

For a quick and easy way to identify a broad group of potential influencers, you can look to the platforms themselves. Many platforms have tools for connecting businesses and influencers, and naturally, numerous businesses have sprung up around to link influencers and companies together.

Think creatively

It never hurts to be ahead of the curve concerning social media marketing trends. Whether you are one of the first entrants on a new platform or the first to put out the next viral challenge, being proactive and creative can help you create better influencer relationships.

This does not mean you should obsessively follow every fad. Keep in mind what types of efforts will work with your potential customers. For example, have your followers jumped into audio-based social media? Then maybe you want to get in touch with a Clubhouse influencer.

Thinking creatively about your influencer relationships can give you a leg up on the competition. Recently, some companies have successfully partnered with animal social media influencers for a social media takeover that speaks to their target demographics. Never be afraid to try something different!

Don’t ignore the basics

All the influencer marketing in the world won’t help if you don’t have a solid platform for potential customers. And one of the most important elements you must focus on is the speed of your website. An influencer may get a customer to your website, but it is up to you to keep them there.

Frequent social media users have plenty of options to choose from, so site load speed is critical. According to web developer and online marketer Nathan Finch of Best Web Hosting Australia, a load time of under five seconds is ideal:

“We all want a fast website that doesn’t lag,” says Finch. “The modern customer is spoiled and anything longer than 5 seconds is way too long. With mobile accelerated pages that is even more important.”

Use your influencers wisely

Social media influencer marketing has become a necessity for modern businesses. But it takes more than just a personality with millions of followers to craft a successful influencer marketing campaign for your brand. If you can find the right influencer and partner them with the right content, and you have a winning combination.

Guest author: Lee Li is a project manager and B2B copywriter from ShenZhen, China, and is currently based out of Singapore. She has a decade of experience in the Chinese fintech startup space as a PM for TaoBao, MeitTuan, and DouYin (now TikTok).

The post How to Maximize Your Influencer Marketing Investment (and Stop Wasting Money) appeared first on Jeffbullas's Blog.

* This article was originally published here

Start making $100+ per day this week with the best dfy system - Subscribe here!