Did you know that Pinterest now boasts over 522 million active users each month? With its growing user base, it’s rapidly becoming a crucial platform for advertisers looking to tap into a highly engaged audience. According to the platform, 85% of weekly Pinterest users in the US buy something based on pins from brands.
While many brands are pouring their resources into Facebook ads and Instagram ads, Pinterest offers unique and often overlooked opportunities for targeted advertising. Unlike other social media platforms, Pinterest is a visual discovery engine. Its users actively seek inspiration, ideas, and products. This makes your ads easily reach people who are likely ready to buy.
In this article, you’ll learn everything from setting up Pinterest ads to optimizing your campaigns for maximum ROI. Whether you’re new to Pinterest advertising or looking to fine-tune your strategies, we’ve got you covered.
Why Pinterest Ads?
As mentioned, Pinterest is a visual discovery engine where users “pin” down inspiration, ideas, and products that align with their interests. This makes Pinterest advertising particularly effective for brands in industries like fashion, home decor, and lifestyle, where visual appeal is key.
It’s also a go-to spot for people who want to keep track of items they plan to buy later, making it an ideal platform for businesses looking to sell products or share valuable content.
Pinterest advertising might also give you more bang for your buck. According to the platform, it delivers a 2x better ROAS than other platforms, and brands see a 2.3x more efficient cost per conversion. This means businesses can stretch their advertising dollars further while seeing stronger results.
What’s also unique about Pinterest is the ripple effect of saved content. When someone saves an ad, it can show up in other users’ feeds too. This boosts engagement and drives even more sales. Plus, even when your paid campaigns end, your pins don’t disappear. They stay on the platform and keep getting seen.
Pinterest user demographics
Pinterest tends to attract a highly engaged audience, with a significant portion of users being women. According to the platform, 70% of their global audience are women and 30% men. 28.5% of its audience are also women aged 25-34. However, its audience is also becoming younger and younger.
Gen Z is the fastest-growing group on Pinterest, making up 42% of users worldwide. They’re searching and saving more than other generations, and they’re mostly here to shop. In fact, their top reason for using Pinterest is to discover products or brands.
Benefits of Pinterest advertising
Pinterest advertising offers many benefits, such as:
- Discovery-focused platform: Pinterest is all about users finding new ideas and inspiration.
- Natural integration of ads: Pinterest ads blend seamlessly with content, enhancing the discovery process without interrupting the user experience.
- High shopping intent: Users on Pinterest are often actively shopping, making them more receptive to ads compared to other platforms.
- Boost sales: Since Pinterest users are often ready to buy, shopping ads are highly effective at increasing sales and ROI.
- Native ad appearance: Ads look just like organic search results, making them more relevant and clickable.
- Wider audience reach: With over 518 million users, Pinterest ads reach a broad and diverse audience, appearing in both home feeds and search results.
- Longer ad lifespan: Pins can be saved for future reference, allowing your ads to resurface and reach a wider audience over time, providing more value for your investment.
Setting up your Pinterest Ads
Getting started with Pinterest Ads is simple—follow these steps to set up your campaign and start reaching your target audience.
Creating a Pinterest business account
There are two ways you can get started with a business account on Pinterest:
Create a new business account
If you want to set up a new business account that isn’t linked to an existing Pinterest account, follow these steps. Make sure the email address you use isn’t tied to another Pinterest account.
- In the top-right corner, click Sign up.
- Select Create a business account.
- Enter your Email, create a Password, and enter your Age.
- Click Create account.
- Describe your business, then hit Next.
- Provide details about your business, then click Next.
- Select your business goals, then click Done.
- Choose where you want to begin, or click the x icon to access your new Pinterest business account.
Convert your personal account to a business account
If you already have a personal account, you can easily convert it into a business one. Keep in mind that business accounts are public, so you’ll need to switch your private account to public. Don’t worry; your Pins and followers will stay the same, and you can revert to a personal account whenever you like.
- Log in to your personal Pinterest account.
- Click the down arrow icon in the top-right corner.
- Choose Convert to business.
- Click Upgrade.
- Simply follow steps 5-8 above.
Navigating Pinterest Ads manager
The Pinterest Ads Manager is your hub for creating, managing, and optimizing your ad campaigns.
Here’s a quick walkthrough:
- Ad account overview: A summary of your ad account’s performance. It provides high-level metrics like impressions, clicks, and spending so you can quickly assess how your ads are doing.
- Create:
- Create campaign: This is where you start a new advertising campaign. You’ll set your objectives, budget, and targeting here.
- Promote a Pin: A simplified option for boosting an existing Pin. Choose the Pin, set your budget, and let Pinterest do the rest.
- Bulk editor: If you manage multiple campaigns or ads, the bulk editor makes it easy to create, edit, and manage several ads at once.
Choosing the right ad type
Pinterest offers a variety of ad formats, each suited to different campaign objectives. Here’s a breakdown of the main types of Pinterest ads and when to use them:
Standard pins or Promoted pins
Promoted pins are the most straightforward type of Pinterest ad. Essentially, you’re “promoting” an existing organic Pin. These single-image ads appear in users’ home feeds and look almost identical to organic Pins. The only difference is a small “Promoted by” label.
When users click on an organic Pin, they are directed to the Pin detail page. However, with a standard Pin ad, they are taken straight to the URL you specify. Despite their simplicity, these ads are very effective, especially when combined with automatic bidding. You can use them with any ad objective.
Video ads
Video ads are similar to promoted pins but with a more engaging format. Using video as the creative asset helps capture attention in a feed filled with static images.
Like promoted pins, Video ads also include the “Promoted by” label. To create a Video ad, you can use any ad objective and simply upload a video, or you can specifically target “video views” or “video completion” objectives. These ads are great for drawing in viewers and increasing engagement.
Carousel ads
Carousel ads allow you to showcase multiple images in a single ad, which users can swipe through on mobile or desktop. These ads look like organic ones but feature small dots underneath the image to indicate multiple slides.
When a user saves a Carousel ad, they save the entire set of images. You can include between 2 to 5 images per ad. This format is perfect for showing different angles of a product, demonstrating a step-by-step process, or featuring related items like accessories.
Shopping ads
Shopping ads pull directly from your product catalog, making them one of the easiest ad types to set up. You’ll need to connect your catalog, and Pinterest will use the product data to automatically target the right audience.
Shopping ads behave much like standard pins, but the difference lies in how they’re generated—Pinterest dynamically creates ads based on your product groups. This makes Shopping ads a “set-it-and-forget-it” ad format. You can further refine targeting or use advanced audience retargeting, but Pinterest handles most of the heavy lifting.
Collections
Collections are another form of shopping ad that allows you to promote multiple products within one ad. These mobile-only ads feature a large main image or video and three supporting images. If users tap on your ad, they’ll be shown up to 24 additional images on the detail page.
Collections are perfect for e-commerce brands in fashion, home decor, or beauty. A mix of video and lifestyle/product images works well here. Like the previous ad type, Pinterest can automatically generate these ads from your product catalog.
Quiz ads
Quiz ads let you provide personalized content based on how users answer a quiz. You’ll create a cover Pin that everyone sees, along with a results Pin tailored to each possible outcome.
This format allows for hyper-relevant content tailored to individual users’ preferences.
Showcase ads
Showcase ads are mobile-only and include multiple Pins within a single ad. Each Pin can link to a different page on your website, making it easier for users to find what they’re looking for.
While the entire ad unit itself can’t be saved to a Pinterest board, individual Pins within the Showcase ad can be saved. This format is great for guiding users through different product categories or services you offer.
Targeting and audience segmentation
Pinterest offers a range of targeting tools that let you reach specific audiences.
Pinterest targeting options
Let’s explore the different ways you can segment and target your audience on Pinterest ads.
Audience targeting
Audience targeting allows you to engage with people who have already interacted with your business in some way, either through your website or past activity on Pinterest. You can create custom audiences using customer data (like email lists), retarget visitors who have browsed your website, or engage users who have previously saved or clicked on your Pins.
Lookalike audience
Pinterest’s Lookalike audience tool (similar to Facebook’s “Lookalike” feature) allows you to find new potential customers who share behaviors and characteristics with your current audience.
Pinterest analyzes the behavior of users who have already engaged with your brand and builds a new audience that mirrors their interests and habits.
Interest targeting
This option allows you to target people based on their interests and the content they typically engage with on Pinterest. You can choose from a wide range of categories that are aligned with your product or service.
Select relevant interest categories that match your product. Pinterest then serves your ad to users who have shown interest in those topics.
Keyword targeting
Keyword targeting allows you to capture users based on what they are actively searching for on Pinterest. This option is ideal if you want to appear in search results when users are specifically looking for related products or ideas.
You can include or exclude specific keywords to ensure your ad shows up in relevant searches.
Demographic targeting
Pinterest’s demographic targeting lets you focus your advertising efforts based on key factors like age, gender, location, language, or even the type of device the user is browsing on.
You can fine-tune your audience by selecting specific demographic details, allowing your ads to reach a more relevant group.
Ad placement targeting
Ad placement targeting gives you the flexibility to choose where your ads will appear on Pinterest. You can choose between the home feed, search results, or within related Pins.
Decide where you want your ads to be displayed based on how users typically interact with content related to your product or service. Pinterest recommends targeting multiple placements.
Expanded targeting
Expanded targeting allows Pinterest to automatically broaden your audience by including users who might not be directly searching for your specific keywords or interests but are still likely to engage with related content.
Pinterest uses the data from your selected interests and keywords to show your ads to users searching for similar or adjacent content.
Keyword targeting tips
Keyword targeting is one of the most potent tools in Pinterest advertising. To effectively reach the right audience, consider the following tips:
- Use a mix of broad and specific keywords. Broad keywords like “fashion” or “home decor” can help you reach a large audience, while more specific keywords can target users with specific interests or intent.
- Think like your audience. Put yourself in the shoes of your target audience. What terms would they search for when looking for your products or services? Incorporate these terms into your keyword strategy.
- Optimize for seasonal trends. Pinterest users often search for content related to specific seasons or events. Adjust your keyword strategy to include terms that align with these trends, ensuring your ads stay relevant throughout the year.
Custom audiences and retargeting
One of the most effective strategies in Pinterest ads is the use of custom audiences and retargeting.
Custom audiences
Custom Audiences are groups of people you target on Pinterest based on their previous interactions with your brand. These audiences can be created using data from various sources. The type of custom audiences you can create include:
- Site Visitors: Retarget users who have previously visited your website by tracking their activity through the Pinterest tag, which helps you understand their behavior and re-engage them effectively.
- Customer Lists: Use your own customer data, such as email addresses or phone numbers, to target people who have already interacted with your business outside of Pinterest.
- Engagement: Reach out to Pinterest users who have already interacted with your content by saving, clicking, or commenting on your Pins.
- Actalike: Find new users who behave similarly to your existing audience by creating lookalike segments based on the behaviors of your most engaged or high-value users.
- Personas: Develop targeted campaigns by segmenting your audience into specific groups or personas based on shared interests, behaviors, or demographics.
How to set up custom audiences
Here’s a step-by-step guide to the general process of setting up custom audiences.
1. Collect your audience data
Before creating a Custom Audience, you need to gather the necessary data. For customer lists, this means compiling your customers’ emails or phone numbers. For website visitors or app users, you’ll need to install Pinterest’s tag on your website or app to track user behavior.
- Pinterest Tag: This is a tracking code you place on your website that allows Pinterest to collect data on visitors. It tracks actions such as product views, add-to-cart events, and completed purchases, enabling you to retarget visitors based on these activities.
2. Create a custom audience in Ads Manager
After collecting the data, follow these steps to create a Custom Audience in Pinterest’s Ads Manager:
- Navigate to your ads manager on Pinterest and select the “Audiences” tab.
- Choose the type of Custom Audience you want to create:
- From a customer list
- Website visitors
- App activity
- Pinterest engagement.
- Upload your customer list, or use the Pinterest tag to select website or app actions (e.g., page visits, completed purchases).
- Name your Custom Audience for easy identification, and Pinterest will take care of the rest by matching your audience data with Pinterest users.
3. Segment Your Custom Audiences
Once you’ve created a Custom Audience, it’s important to adjust your ads based on user behavior. For example, you can target people who have shown strong interest by saving your Pin or clicking through to your website. This helps you deliver more relevant ads that can drive engagement or sales.
Retargeting on Pinterest
Pinterest retargeting allows you to reconnect with users who have already interacted with your content. This includes actions like Pin clicks, outbound clicks (to your website), saves, comments, or video views. By retargeting users who have taken these high-intent actions, you can remind them of your brand or product and encourage them to complete a purchase.
For example, if someone clicks on a pin but doesn’t buy it, you can show them the product again or related content, making them more likely to convert.
Creating effective Pinterest ads
Crafting visually appealing and engaging content is key to creating effective Pinterest ads that capture your audience’s attention and drive results.
Designing high-impact pins
On Pinterest, visual appeal is everything. Solid lighting, good framing, and high-quality images are crucial to standing out. Make use of vertical images (Pinterest’s sweet spot is a 2:3 aspect ratio). This format ensures your Pins take up more screen space and capture attention.
Make your brand the focal point—this could be your product or service, but always add a subtle logo (just don’t place it in the lower-right corner where Pinterest’s buttons appear).
A text overlay can make a big difference, helping your message stand out. Keep it simple. A few bold words can enhance the image without overwhelming it.
For video ads, grab attention right from the start. Lead with a hook in the first few seconds and keep your videos short, around 6-15 seconds. Since some viewers will watch with the sound off, make sure to include captions or text overlays to convey the message. Choose a strong cover image, and don’t neglect your titles and descriptions—they help with discoverability, too.
Writing compelling ad copy
Writing ad copy for Pinterest needs to be short and snappy. Pinterest users scroll fast, so your copy should be direct and to the point. Highlight the value of what you’re offering in a couple of impactful sentences. If you’re not concise, you’ll lose attention quickly.
Focus on storytelling and showcasing original, high-quality content. The goal is to inspire, so make your ideas actionable by including detailed, helpful information. Make sure you’re guiding viewers with a call-to-action (CTA) to encourage engagement.
Finally, keep the copy optimized for discoverability by using keywords people are searching for. This can help your Pin pop up in searches and stay relevant longer.
Accessibility
Your Pins should be accessible to everyone. Make sure to use legible fonts (16pt or larger) and inclusive language so all users can engage with your content. It’s also a good idea to include alt text for screen readers, helping visually impaired users understand your Pin. Avoid using too many flashing visuals, as these can be overwhelming or distracting.
A/B testing your ads
A/B testing is essential for figuring out which elements of your ads work best. Whether it’s testing different images, copy, or CTAs, you’ll want to experiment to find out what resonates most with your audience. For example, try swapping out your text overlays to see which version leads to more clicks or engagement.
You can also test different video hooks and see which grabs attention faster. Maybe a particular CTA—like “Shop Now” versus “Learn More”—gets better results.
Using Rich Pins
Rich Pins are like an upgrade to your standard Pins. They pull in extra information straight from your website. This is especially useful for ads that promote products, recipes, or how-tos. For products, Rich Pins automatically updates pricing, availability, and more, so your content stays relevant without needing constant adjustments.
For DIY or recipe ads, Rich Pins allow you to include step-by-step details, making your content more actionable. This added value can really drive engagement because it gives users more information upfront without needing to leave Pinterest.
Budgeting and bidding strategies
Effectively managing your Pinterest ad spend starts with smart budgeting and bidding strategies to maximize your return on investment.
Setting your Pinterest ad budget
When it comes to budgeting your Pinterest ads, it’s all about control. You can decide how much to spend per ad, how often your ads appear, and how long they run. Pinterest offers two types of budgets for your campaigns:
- Lifetime: You set a total budget that is spent flexibly throughout the campaign, adjusting based on the best daily opportunities.
- Daily: You can choose between:
- Average daily budget: This allows for flexible daily spending based on optimal advertising opportunities.
- Fixed daily budget: A consistent, fixed amount spent each day for the campaign duration.
How campaign budgets work
Campaign budget optimization works to get the best performance possible by allocating your spending across ad groups. The system automatically optimizes spend based on your campaign’s objective:
- Brand awareness: Optimizes for impressions.
- Consideration: Optimizes for Pin clicks or outbound clicks.
- Conversion: Focuses on driving conversions.
- Catalog: You can optimize for Pin clicks, outbound clicks, or conversions, depending on what you choose in the settings.
It’s normal for ad groups that are performing better to receive a larger portion of your budget compared to those delivering fewer results. This automatic allocation ensures your budget is working as efficiently as possible to deliver results.
Bidding strategies for maximum ROI
Pinterest’s ad auction model gives you flexibility with your bidding strategy. You can choose between:
- Automatic bidding: Pinterest will automatically adjust your bids to get you the best results at the lowest cost. This is ideal if you want a hands-off approach, as the system takes care of bid adjustments based on performance.
- Manual bidding: With this option, you set your bid amount. You’ll have more control over how much you’re willing to pay for each click, view, or conversion. This can be useful if you have a strict budget and want to manage costs more closely.
For both strategies, it’s important to monitor performance and adjust bids as needed to optimize for maximum return on investment.
Measuring success and optimization
To ensure your Pinterest ads are performing at their best, focus on measuring success and optimizing your campaigns for continuous improvement.
Key metrics to track
To gauge the effectiveness of your Pinterest ads, it’s important to track a range of key metrics. These metrics provide insights into how well your ads are performing and where there’s room for improvement:
- Impressions: This metric shows how many times your ad was displayed on Pinterest. High impressions indicate that a large audience is seeing your ad. But they don’t necessarily equate to engagement or conversions.
- Clicks: Clicks measure how many users clicked on your ad to visit your website or landing page. A high number of clicks suggests that your ad is compelling and relevant to your audience.
- Saves: When users save your Pin to their boards, it indicates that they found your content valuable enough to revisit later. Saves can extend the lifespan of your content, as saved Pins can continue to generate engagement over time.
Using Pinterest Analytics
Pinterest Analytics is a powerful tool that provides detailed insights into your ad performance. To access Pinterest Analytics, go to your business manager and under the Ads section, look for “Insight.” Then click ad reporting.
- Insights:
- Ad reporting: Provides detailed performance data for all of your campaigns and individual ads so you can track key metrics like engagement, conversions, and ROI.
- Custom ad reports: Customize reports based on specific criteria to focus on the data that matters most to your goals.
- Ad recommendations: Pinterest offers suggestions to optimize your campaigns, including insights on improving your targeting or ad creative.
- Ad account history: A log of all changes made to your ad account, including edits to campaigns and ads, ensuring transparency and trackability.
Optimizing your Pinterest ad campaigns
Ongoing optimization is crucial to keeping your Pinterest ads performing well. Here are some easy ways to optimize your campaigns based on the data:
- Adjust targeting: If your ads aren’t hitting the right audience, tweak your targeting options. Use Pinterest Analytics to refine your interest and keyword targeting, or try custom audiences to make your ads more relevant.
- Refresh ad creative: If performance dips, it might be time to update your visuals or copy. A/B test different images, headlines, and CTAs to see what works best. Regularly changing up your ad creative helps keep users engaged and avoids ad fatigue.
- Fine-tune bidding: Regularly review your bidding strategy. If you’re using manual bids, adjust them based on performance. For example, raise bids on high-performing ads for more visibility or lower them for ads that aren’t delivering results.
- Monitor key metrics: Keep an eye on important metrics like click-through rate (CTR), cost-per-click (CPC), and conversion rates. Let these numbers guide your decisions on where to focus your budget and improve performance.
Case studies
To illustrate the effectiveness of Pinterest advertising, let’s look at a couple of case studies:
CeraVe
CeraVe wanted to boost awareness and drive more sales for their moisturizers. To do this, they ran a Pinterest campaign using a mix of ad formats like Premiere Spotlight, Quiz ads, Idea ads, and creator content. The results were impressive—engagement was 50% higher than usual, searches for CeraVe increased by 56%, and their creator ads had 3x better click-through rates.
The campaign focused on reaching skincare enthusiasts by using popular Pinterest search terms like “skincare routine” and “CeraVe moisturizer.” Quiz ads helped users choose the right product, leading to a 20% higher completion rate, while Idea ads from creators connected with younger audiences. Overall, CeraVe’s smart use of Pinterest’s ad tools helped them reach a wide audience and grow their brand awareness.
Lancôme
Lancôme launched a holiday campaign on Pinterest, making their entire product catalog shoppable. By using a full-funnel approach, they guided shoppers from discovery to purchase, leading to a 6x boost in Return on Ad Spend (ROAS) and increased holiday sales. With 61% of Pinterest users making beauty purchase decisions on the platform, Lancôme targeted key shopping events like Black Friday to reach these high-intent shoppers.
Their strategy included paid Shopping ads and awareness campaigns for popular products, capturing ready-to-buy customers and providing a seamless shopping experience. The results? Higher conversions, lower costs, and a strong increase in order value. This campaign shows the effectiveness of using Pinterest’s Shopping features and full-funnel strategies for better sales outcomes.
Advanced strategies for Pinterest advertising
Mastering the basics is just the beginning—explore these advanced strategies to elevate your Pinterest advertising and drive even greater results.
Using Pinterest Trends for ad inspiration
Pinterest Trends is a valuable tool that gives you real-time data on what’s popular on the platform. By using it, you can create ads that are both relevant and engaging for your audience. Here’s how to make the most of Pinterest Trends:
- Spot trending topics: Explore the tool to find out which topics, keywords, and content types are gaining popularity. For example, if “minimalist home decor” is trending, you can create ads that match this trend, increasing your chances of getting noticed.
- Use trending keywords: Once you’ve identified trends, add those keywords to your ad campaigns. This helps ensure your ads show up in searches related to those trending topics, reaching users who are looking for that content.
- Time your campaigns: Since trends can shift quickly, timing is important. Use the data from Pinterest Trends to launch your ads when interest in a topic is at its peak, boosting engagement and visibility.
Leveraging seasonal and event-based advertising
Pinterest is perfect for seasonal and event-based advertising because users often plan ahead for key moments. Here’s how you can make the most of it:
- Plan for key seasons: Focus on relevant times for your brand, like back-to-school, holidays, or wedding season. Tailor your ads to these moments. For example, if you’re in home decor, highlight Christmas decorations or spring cleaning tips.
- Capitalize on events: Use major events like Black Friday, Valentine’s Day, or Mother’s Day to boost your campaigns. Aligning your ads with these periods can help you tap into high buyer intent.
- Create urgency: Add countdowns or limited-time offers to your ads to create urgency. This can push users to act faster before they miss out.
Lancôme’s holiday campaign is a great example. By aligning with key shopping events like Black Friday, they increased sales and saw a 6x boost in Return on Ad Spend (ROAS). Similarly, Toys “R” Us Canada became the top destination for kids’ holiday gifts by starting their Pinterest campaign early, which led to increased in-store visits and online sales.
Integrating Pinterest Ads with other marketing channels
To get the most out of your digital marketing, connect your Pinterest ads with other channels like Instagram, email, and your website. Here’s how to create a simple, effective multi-channel strategy:
- Keep messaging consistent: Use the same message across Pinterest, YouTube Ads, email, and even platforms like Bing Ads or Google Ads. For example, if you’re launching a product, keep the visuals and calls to action the same on all platforms. This makes your brand message stronger and more cohesive.
- Cross-promote your content: Share your Pinterest content on other platforms. Add Pinterest links to email newsletters or share Pins on Instagram Stories. You can also drive traffic from TikTok Ads, LinkedIn Ads or other social media ads to your Pinterest profile to increase engagement.
- Retarget across platforms: If someone interacts with your Pinterest ad but doesn’t buy, retarget them through Instagram or email.
- Track everything together: Use tools like Google Analytics to see how Pinterest ads fit into your overall strategy. Track how they contribute to traffic, conversions, and revenue alongside your other channels.
Warapping up
Pinterest ads give you a unique chance to connect with an engaged, purchase-ready audience through visually appealing and relevant content. This guide covered the key benefits of Pinterest ads, like strong targeting, long-lasting Pins, and the platform’s role as a visual search engine. We also explained how to set up a Pinterest Business account, use Ads Manager, and create ads that connect with your audience.
Now that you’re equipped with these strategies, it’s time to start testing your own Pinterest ads. Whether you’re new or refining your campaigns, use this guide as a reference along the way. The more you experiment and optimize, the better your results will be.
To keep learning and sharpening your advertising skills, check out the tutorials and guides available on Pinterest Academy.
FAQs
How much does it cost to post an ad on Pinterest?
The cost of Pinterest ads varies depending on your campaign goals and bidding strategy. The average cost-per-click (CPC) ranges from $0.10 to $1.50, but you can control your budget by setting daily and lifetime limits.
Is Pinterest a good way to advertise?
Yes, Pinterest is an effective platform for advertising, especially for businesses in visually-driven industries. With a 2x better ROAS compared to other platforms, it’s great for reaching engaged audiences who are actively looking for inspiration and products to purchase.
How do I succeed with Pinterest ads?
To succeed with Pinterest ads, focus on high-quality, eye-catching visuals that appeal to your target audience. Use relevant keywords, track performance with analytics, and optimize your campaigns for engagement and conversions.
Do you get paid for Pinterest ads?
You don’t get paid directly for running Pinterest ads, but you can increase sales and website traffic by promoting products or services on the platform, potentially leading to increased revenue.
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* This article was originally published here
