How to Prove Social Media ROI Without Drowning in Spreadsheets

What is the ROI of your social media marketing?

It’s a question that digital marketers have been asking ever since social media became a platform for connecting with customers.

And until now, the answer has been flakey at best…

Only 28% of organizations feel they can attribute value to business outcomes driven by social media.

Twitter, Facebook, Instagram, and others provide some basic insights into your audience engagement and reach.

But what is the true ROI of your efforts? Do the time and resources you invest in social media result in leads, sales, and actions on your website?

A shiny new feature from the social media management platform, Agorapulse, promises to prove, once and for all, the value of social media. We were lucky enough to get an early glimpse at their Social Media ROI feature and we were super-impressed.

Here are some more details.

Why do we need a social media ROI calculator?

As I mentioned in the intro, social media marketers have been struggling with the concept of ROI and how social media impacts a business’ bottom line for years.

Up until now, they are piecing together Google Analytics reports, multiple spreadsheets, and hundreds of UTMs to track everything.

Without a compelling narrative about the impact social media has on a business, the social media team is seen as an expense rather than a revenue generator. This is not where we want to be.

How does Agorapulse solve this problem?

With a single dashboard and powerful automated UTM capabilities, Agorapulse’s Social Media ROI tool lets digital marketers easily transform a sea of Google Analytics into actionable insights.

Key features of this new tool include:

• Advanced link management that automates UTMs, including link shortening, to make it easier to create, organize, and use tracking codes for social media.
• Dashboards that automatically pull data from a wide range of resources, including Google Analytics, so you can easily see your most important social media metrics and performance.
• Reports to help you share your social media success story with stakeholders.

Want your social media marketing to finally get the kudos it deserves?

Start using Agorapulse’s ROI tool today.

The post How to Prove Social Media ROI Without Drowning in Spreadsheets appeared first on Jeffbullas's Blog.

* This article was originally published here

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10 Awesome Customer Support Tips and Examples

Do you know the one thing that lets you captivate customers’ attention, and also retain them for a considerable amount of time?

Well, it’s a complete no-brainer. Effective and targeted customer support is the answer.

A comprehensive list of the best customer support tips is the gateway to your company’s success in ensuring exceptional customer service. The presence of a customer-centric work culture will not only help your company deliver quick responses and valuable interactions but also stay ahead of the competitors.

So, to ensure that your customer service works for the benefit of your business, follow these best customer support tips with examples.

1. Make your customer feel valuable

Every experienced customer service rep knows that customers are not always looking for an instant resolution. According to the typical customer behavior, they get impressed when:

• The representative is patient, understanding, and kind.
• The rep tries everything to ensure personalized service to them.
• Reps are clear and precise about the resolution and offer relevant solutions.

What’s Wrong: Taking Their Actions Personally

Sometimes, customers can get unhappy with the service and give you poor remarks. They complain about you as they consider you a part of the company. In such cases, they don’t mean anything personal. It’s just a response to their experience.

What’s Right: Smiling and Helping Rather Than Arguing

You must give your 100% to understand the customer’s issue and positively respond to it. Instead of defending your opinions, you have to establish a positive interaction.

However, these tips for customer service won’t work unless you hire the right people for your customer support department.

2. Lead the conversation with a positive reaction

Customer support is all about the way you interact and say things. For instance, if you are bound to give some bad news to the customer, find a way to sugar-coat those words. This way customers will be made to see the brighter side of things and become calm and relaxed.

Let’s consider the situations when the customer finds an out-of-stock product or when they become annoyed with a store that doesn’t provide what they claim. In such a scenario, it’s best to avoid saying something like, “sorry, we don’t have the product/service right now.”

Instead, you should say something like, “This product/service will be available next week. How may I get in touch with you once it comes back?”

There is a big difference between the conversational approach in these two lines. The first one was quite negative without any ideal solution. However, the second one is way more helpful, approachable, and positive. So, consider this customer support advice to ensure positivity in your customer interactions.

3. Work with simple feedback templates

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Most individuals hate to visit any online portal to complete a survey. Although customers may show interest in rating your product or service, they won’t appreciate any excess work. However, their feedback remains crucial for your company. Without feedback, your company won’t be able to enhance its customer insights.

So, how to get it? One of the best ways is sending emails to customers with a survey link. Most customers share the exact behavior of clicking on a link that’s right in front of them. However, it’s crucial to know that you’re asking appropriate questions with proper tonality. Another method of gaining feedback is through forms and surveys. Integrate surveys after interacting with a customer to allow them to provide constructive feedback to improve their experience and your reps’ experiences. Remember that customer service is never perfect, and you can always find ways to improve how you interact and engage with your customers.

4. Give power to your customer cervice reps

One of the best customer support tips is to let your reps go above and beyond with their overall responsibilities. Nowadays, one of the most prominent complaints of customer service reps is their incapability to resolve any issue due to company policies and restrictions.

Customer support reps know that handling complaints is their main job. However, to do the job efficiently, they will need some flexibility from your end.

What’s Wrong: Holding Power in the Name of Regulations

Negative experiences on a regular basis often lead to increased turnover rates. Then, it significantly increases the cost of customer service training, reduces the productivity level, and lowers the revenue. However, if your customer reps can make offers, which are cost-effective for the company, then why not provide that power to them?

What’s Right: Letting Your Rep Have Some Control

Let’s take the example of Ritz-Carlton. Here, every customer rep is allowed to spend up to $2000 for each guest in a day to resolve their issues and meet their customer requirements. It means the representative would have control over the action on the spot.

So, one of the best tips for customer service is to let your customer reps go above and beyond their limits to do something beneficial for the company.

5. Address the customer’s issues right away

It may be overwhelming to address many complaints and negative comments. However, there’s no need for it to be this way. There’s always a way to deal with hold-up situations, even if you’re unaware of the answer.

What’s Wrong: Presuming the Customer Will Come Up with Only Bad Queries

Say the customer indicates a flaw in your product or your company’s manufacturing and distribution process. In such a case, no matter how redundant or straightforward the question may be, you should offer a solution for it. It’s crucial to know that your customers lack the training and knowledge you have. So, keeping the mindset that there are no bad questions should be the first thing your customer support team should consider before work.

What’s Right: Think by Putting Yourself in the Customer’s Position

No matter if the mistake is on the customer’s side, it’s best to acknowledge the customer’s problems right away. It makes them feel valued and important.

Addressing your customer’s concern right away is one of the best tips for great customer service. If you know the solution, tell it. If not, tell them when you can help solve the problem.

6. Focus on tonality

One customer service tip includes focusing on the rep’s tone. Your tone and your behavior during face-to-face interactions, calls, live chat, emails, etc.,  are highly important.

The most suitable way to do it is by writing a well-crafted and well-thought message, re-reading it and focusing on the tonality, and proofreading your message more than twice.

What’s Wrong: Banishing Customers

If your customer support rep speaks dismissively or in a disregarding manner, it can give a wrong impression of your company.

What’s Right: Asking Yourself Whether You Would Talk to Your Grandma Like This?

Work with your tone and ask yourself, “would I talk to my grandma like this?” This way, you can maintain a good tone in emails, chats, phone calls, or any mode of customer interaction.

7. Personalized customer service

A highly personalized interaction is an ideal way to let your customers know that their presence and problem are the top priority of the company. It’s one of the most effective and successful customer support tips to date.

It’s good to remember the customer’s name and call them by the name in the entire conversation. To make them feel heard, mention one of the previously mentioned points or issues. Your customer will most likely appreciate the approach and tell good things about the company.

8. Let customers find solutions

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If you’re selling a tangible product, ensure that the customer easily finds out what the product does. However, you may give a demo to the customer for more contextual products and take pauses for queries.

You can help customers with additional onboarding material like recording a demo, videos, or FAQs. A well-updated and SEO-friendly knowledge base is a great way to support your customers and help them resolve issues across other channels. Your company should avoid the mistake of neglecting in-product onboarding and instead establish a solid knowledge base.

9. Give a quick response and reply early

Giving quick replies or “showing up early” to customers is the pillar of a robust and well-established customer service team. Although the customer may come up with a vague and unimportant query, your reps must make them feel their issues are the company’s number one priority.

What’s Wrong: Waiting for the issue to get Resolved Before Making Any Response

If you give a customer response by saying that you got the message and are looking forward to the issue, things can become problematic. For the best customer-centric work culture, your reps should respond to queries within business hours.

What’s Right: Get Rid of the KPIs

Make sure your customer support KPIs are measurable and to the point. The no-go factor includes “We will answer as soon as possible” and more. It’s best to set KPIs like “Emails to be processed within 2-hours” or “We will answer your call within 20 seconds.”

10. Pick the best customer service software

When it comes to choosing the best customer service software, you need to pick a trusted one. A reliable customer service software will help your team track, close, and manage tickets quickly. Your agents can use internal notes to collaborate across the organization and ensure customer service is a company-wide effort. Monitoring customer satisfaction and agent performance are several other things, that this tool can do.

Whether customers want to share their concerns through email or reach out to a business over the live chat option, you can track and organize all conversations. With this software, all agents can delight customers, automate tasks, and prioritize problems. You can expect the following benefits:

• Centralize all communication channels
• Increase support efficiency
• Monitor the customer experience
• Manage all the high priority problems
• Enhance customer loyalty
• Boost team collaboration

3 Examples of brands known for excellent support

1. Apple

Everyone is well-aware of Apple’s support. Apple will only hire the best in the industry. This ensures that their team knows what exactly they are talking about when it comes to troubleshooting with an item or product. Due to their expert knowledge and engagement with customers, the company is able to offer a  fantastic customer experience to all their customers.

2. Amazon

Price guarantees, free shipping above a specific limit, and automatic refunds – Amazon is one of the leading companies that offer the best customer service. The staff members will listen and fix all issues for the customer whether or not the purchase was made by a third party or through them. The company has created an intuitive and brilliant user interface, which everyone can utilize at ease. Amazon’s vast knowledge base is the essential component of their amazing customer experiences.

3. MailChimp

MailChimp is an email marketing software firm that engages with customers without any delay. This means the company will offer immediate assistance once your account is activated. By offering this level of assistance, the company ensures that all the customers make the most out of the company’s software.

Ready to deliver customer delight? 

Determining the best customer service strategy for your business and your team can be a daunting task. However, with the right combination of customer service tips, you can easily enjoy seamless operations for your organization. These cost-effective yet impactful tips will ensure your team covers your customer’s future needs while also meeting their immediate issues.

This comprehensive guide of good customer service tips and examples is all you need to make and keep your customers satisfied. No matter what the size of your company or which software you use, focus on delivering optimal customer service and delighting your audience.

Guest author: Jared Cornell is a customer-support specialist, a marketing evangelist, and a book lover, associated with ProProfs Chat. Jared is passionate about customer support and loves to solve customers’ queries. He is always keen to develop new strategies to help customers seeking live chat assistance for a delightful experience. Connect with Jared on Twitter.

The post 10 Awesome Customer Support Tips and Examples appeared first on Jeffbullas's Blog.

* This article was originally published here

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11 Tips For Conducting Successful Partnership Marketing

While many businesses might believe they are self-sufficient, partnership marketing can help you collaborate with others to reach a broader audience.

It involves companies with mutual goals and similar target markets launching a campaign together. Many companies are achieving new milestones using this tactic. However, if your goals and vision aren’t aligned, the campaign will likely be unfruitful.

Are you planning a partnership marketing campaign for the first time? These eleven tips will help you approach it effectively.

1. Partner with like-minded brands

Collaborations can help grow your business. An ideal brand would share similar target audiences to your brand and would be looking for an opportunity to make its way into new markets. But that is only the case if you get associated with a like-minded brand that is also not your competitor. So, you need to research properly to find a brand you can form a link with for the campaign.

The purpose of this campaign is to enhance the branding of each business. It must present equal importance of the two businesses in partnership to add new meaning to using a service or a product. With the implementation of strategic marketing, you can show the targeted audiences that they need to get associated with both the brands as one can’t do without the other.

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Hence, it would be best if you had a well-thought business plan before you do anything so that you don’t take a step you would regret.

2. Form a partnership that delivers turnkey solutions

It is essential to look for partners that can offer you easy and ready-to-use solutions. So, identify and collaborate with them to utilize an end-to-end approach that makes buying decisions more straightforward for your target audience – especially in the capacity of B2B.

So, for instance, if you’re a restaurant, you can collaborate with a snack and use it in your recipes (like the Taco Bell and Dorritos partnership). That way, you can target both the customers of snacks and the restaurant to come in one place to enjoy their favorite thing to eat. It will give power to both brands.

Conducting successful partnership marketing campaigns can even take you out of a crisis. If you cannot recover from the situation and plan to sell your business, you should study the best time to sell it.

3. Get your goals aligned

Partnerships only work when the goals of both parties involved have similar objectives. So, for your marketing partnership to survive, it’s crucial to bring the partners on the same page and align their goals. Moreover, they should be equally enthusiastic about the collaboration to get the desired outcome. If one of them downplays their role, it will be a sign that there was a lack of communication along the way.

Therefore, to ensure that your partnership lasts long, communicate your expectations for the campaign and do regular check-ins.

4. Make sure your audiences are a different cluster

The partnership will have no use if both the brands belong to the same cluster. The aim should be to bring a new audience to your cluster instead of targeting the same people as it wouldn’t add any value. So, leverage this technique to unlock and expose your brand to a new audience.

While these brands should have a different audience, you also need to ensure that they aren’t too distant. Otherwise, the collaboration won’t make sense to the audience. Hence, the target audience of the brand you collaborate with should be potentially interested in your brand as well. 

You can use advanced digital marketing tools to achieve the desired outcomes of this partnership, as they will allow you to target your audience accurately.

5. Leverage collective data

When you collaborate with another brand, your collective data can indicate who the targeted audience is. But you need to ensure that most of the individuals on that list are potential customers. Otherwise, there wouldn’t be any point in benefiting from the database.

So, in a partnership, you should use each other’s databases and share them to form a collective database. However, map out the goals first to approach the collective data in a way that gets you the most desirable outcome. 

If you carry out this campaign online, you can monitor the website to check its performance and make changes to the resulting date where necessary.

6. Drive your partnership with purpose

A common mistake is to opt for partnerships that complement their product while focusing on finding a mutual purpose. For your B2B business to be in a fruitful collaboration, you must choose a partner that offers fast-moving consumer goods. That way, your brand with a limited audience will leverage from the larger audience by accelerating conversion.

7. Be transparent

Being in a partnership means that you need to maintain transparency in it. You must recognize and inform each other about your strengths to use them in the campaigns. With the collaborative campaigns, both the partners will bring their value propositions to the arrangement. Doing this will elevate and enrich the marketing campaign, achieving the outcomes that it was meant to achieve. For example, this could help boost the conversion rates for both businesses.

8. Bring more value to your target audience

Remember that the purpose of your partnership is to bring more value to your audience – something that they would be interested in. So, you can arrange events like a podcast or educational webinar that addresses their questions or explains a solution. The benefit of having a partner on board through this process is that you will use diversified experts to cover various topics, educate and engage your audience and make a buzz about your product through organic means.

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9. Take advantage of cross-promotion opportunities

Forming a partnership with a relevant brand is not enough until you fully benefit from it. It would help if you had a dedicated team on the project to keep finding opportunities to run a cross-promotional campaign between the two brands.

So, the marketing plan should include cross-promotional strategies with shared thought management. That way, you will be able to bring innovation to your work and help you in driving more suitable solutions for clients. Besides that, this will ensure that the continuity results remain impactful campaigns and form stronger alliances.

You will find many opportunities for cross-promotion in social media marketing.

10. Ensure there is mutual benefit

The very base of any partnership is finding a reason to collaborate. There should be mutual benefits involved when you offer or accept a partnership opportunity. Unless you have a mutual benefit of roughly the same level, the partnership won’t be successful as you initially planned. If one partner’s benefits are much more significant than the other partner’s, the collaboration will never materialize or fall apart at the first stage.

11. Maintain clear and concise communication

No partnership can be a success without the assistance of effective communication. So, if you truly want to leverage the power of partnerships in marketing campaigns, you must establish means of clear and concise communication. They should know the creative vision, working styles, etc., for each other to make informed decisions regarding the campaign.

Conclusion

If you’re looking for ways to bring a new audience on board, forming a marketing partnership can significantly benefit you. However, you need to know precisely how to approach this partnership. Otherwise, you’ll lose more than you gain from the collaboration. Implement and deploy the guidelines mentioned above to make the most of a marketing partnership.

Guest author: Nahla Davies is a software developer and tech writer. Before devoting her work full time to technical writing, she managed — among other intriguing things — to serve as a lead programmer at an Inc. 5,000 experiential branding organization whose clients include Samsung, Time Warner, Netflix, and Sony.

The post 11 Tips For Conducting Successful Partnership Marketing appeared first on Jeffbullas's Blog.

* This article was originally published here

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4 Critical Cybersecurity Threats You May Encounter as a Digital Marketer

Being a digital marketer isn’t easy. You have to stay on top of trends and continuously innovate how you approach your audience. On top of that, you need to be mindful of cybersecurity threats that could damage your company or clients.

Here are the most common cybersecurity threats you may encounter as a digital marketer:

• Malware
• Social media
• CRM software
• WordPress plugins

Let’s discuss these cybersecurity threats further and see what digital marketers can do to deal with them.

Malware

Malware stands for malicious software designed to disrupt, damage, or steal information from a computer system. Malware are of various types that are mainly distributed through malicious websites, phishing emails, or malvertising.

As a digital marketer, you spend most of your day online and are more prone to accidentally clicking on a malicious website or opening an email containing malware attachments.

If in any case, malware attacks your system, it can crack weak passwords, lock your files, spam with ads, slow down your computer, redirect you to malicious websites, and disrupt daily system operation.

Solutions

To protect yourself and your marketing team, install antivirus software on your computer that can handle both online and offline threats.

It’s also crucial to educate your team about the importance of staying safe on the internet, especially as digital marketers. Avoid clicking on unfamiliar websites or opening emails from unknown sources.

Social Media Account Hacking

A social media presence has become crucial for nearly every type of business, and it’s usually the first step for a business’s digital marketing efforts. However, social media accounts, especially those of prominent entities, are prime targets for hackers.

A social media hack can put employee data at risk and cause significant damage to the brand as the threat actors may post inappropriate content until they get paid to stop. Consequently, you will lose followers, get banned from the network, and can even land in a legal battle.

Solutions

Using a password manager for all your social media accounts is the first step towards securing them. A password manager will generate unique passwords that are safely stored and can only be accessed by authorized employees. There are a variety of such solutions out there tailored specifically to the needs of businesses and organizations. You can read more here to find out more about them.

Setting up two-factor authentication is also very important. 2FA provides an extra layer of protection to your accounts by requiring a code to be sent or generated to your phone or an authentication app like Google Authenticator.

Other than that, you must keep tabs on suspicious logins, run regular security checks, and take regular security measures while using your account. Staying alert is the best policy when it is about avoiding social media account hacking.

CRM Software Hacking

CRM (Customer Relationship Management) software is an excellent tool for digital marketers, allowing them to store and manage customer data such as purchases, interactions, satisfaction, new leads, and more.

However, because CRM software contains such valuable data, threat actors, primarily ransomware gangs, will constantly try to access it and steal it for their financial gain.

If hackers access your CRM software data, it can have terrible consequences for your business in the long run. As it will tarnish brand images, customers will lose trust and think twice before interacting with you. It can even result in numerous lawsuits.

Solutions

The foundation for the safety of your CRM data lies with the CRM software you choose. Opt for CRM solutions that are known for their safety and security measures. You can find how each provider handles security issues by visiting their website or downloading documents about how their software operates.

Migrating between different CRM providers is costly and time-consuming. Hence, it’s best to do your research thoroughly. Check vendor blogs and IT news sites for any past history of data breaches with the CRM provider you have selected before making a purchasing decision.

After you start using CRM software, protect the data it contains by installing a firewall and a trusted antivirus. Update your OS regularly to utilize the latest security vulnerability fixes.

Train your employees, as data breaches also occur because employees’ carelessly pass around data, documents, and even user credentials. Also, consider conducting a security audit to identify the weak points in your security protocols and fixing them.

WordPress plugins

WordPress has made it very easy for digital marketers with little to no coding knowledge to use their creativity and create appealing sites for their organizations. Thanks to its simplicity, close to 40% of all sites on the internet now use WordPress, and hackers are constantly finding ways to exploit vulnerabilities.

The primary source of vulnerabilities in WordPress is plugins, as they’re created by third-party developers, some of whom pay little to no attention to how safe their plugin is to use. Most bloggers use WordPress plugins to optimize their website. However, they unknowingly fall prey to different cybersecurity threats.

Plugins can easily become a threat if you do not regularly update them or if you want to, the plugin developer stops releasing updates.

“Nulled” plugins, the free versions of paid plugins almost always carry significant risks with them. Finally, the unused plugins are also a significant risk to the system.

Solutions

Since plugins present such a security risk, only install ones you need and delete those you no longer use or aren’t supported with the latest version of WordPress. Set up automatic updates to run every few days to install the latest security patches from WordPress and installed plugins.

You should never use plugins that aren’t made available through official channels. In case, you have to use a third-party repository, ensure that they follow the same stringent steps that WordPress does before allowing plugins in their list.

Get a web application firewall or WAF installed on your system to reduce your risk by filtering website traffic and eliminating malicious threats.

Back up your website within WordPress to prevent data loss in case of an attack or failure with one of the plugins.

Final thoughts

Digital marketers have more tools at their disposal than ever before that can dramatically increase their impact on their organization.

However, these tools also bring cybersecurity concerns that marketers need to be mindful of to prevent data loss and significant financial damage.

Guest author: Joydeep Bhattacharya is a digital marketing evangelist and author of the SEO Sandwitch Blog. He has over a decade of experience in SEO and has helped numerous businesses improve their presence online. You can connect with him over LinkedIn. 

The post 4 Critical Cybersecurity Threats You May Encounter as a Digital Marketer appeared first on Jeffbullas's Blog.

* This article was originally published here

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The Best Sites to Buy Twitch Viewers From (2022 Update)

Twitch is one of those websites that has taken the gaming world by storm. Back in the day, you didn’t have much chance of turning your gaming hobby into a full-blown money-making machine, but these days platforms like Twitch enable its users to turn their side gig into a full-time job.

This means that you can literally make money from gaming online, which if this is your passion, will be a dream come true. However, just because this option is available doesn’t mean that it’s easy.

In fact, the competition on Twitch makes it downright difficult to be seen by people in your niche, even if that niche is relatively obscure. This is why a lot of people now choose to buy Twitch viewers so they can get more exposure for their live streams and do better in general.

Let’s take a look at what we think are the best sites to buy Twitch viewers so that you can give your channel a chance at success this year.

The best sites to buy Twitch viewers

1. Stormlikes

Stormlikes lets you start with as few as 500 Twitch views and you can ramp things up from there as you feel more comfortable. It’s the top pick on our list because it really is the most reliable and consistent service for buying Twitch views and ticks all the boxes for keeping your account safe.

This service also has 24/7 customer support, several trusted payment providers (including Apple Pay), and a range of options for delivering your views so they look authentic.

The icing on the cake? They never use bots. Every view comes from a real Twitch account.

2. UseViral

UseViral is one of the best places to buy Twitch viewers from because they make the entire process really simple. There are a lot of companies out there that overthink their features, and as a result, you need to be relatively robust with technology to work out how to make the most of them. However, with this site, all you have to do is sign up for their network, and they will do the rest.

This is one of those companies that can tap into a vast network of established connections to help you get more Twitch viewers on your live streams. They have people in all kinds of industries and niches, which means that you will be able to put your live streams in front of viewers from all different genres and expand your overall reach. They can help you with other aspects of your social media marketing as well, so get in touch with them today to see the extent of their features.

3. SidesMedia

SidesMedia is one of those sites that you could easily pass up because they are relatively new. This means that they haven’t had a lot of time to build up a reputation.

However, considering how new they are, we think that they have done really well so far. They now have a strong following in the social media marketing industry, and they are only set to do even better. In fact, they are considered one of the most trusted sources for social media engagement out there, which says a lot for a fairly unregulated industry.

This is the kind of site that can help you buy Twitch viewers if you are trying to gain more exposure for your Twitch channel in general and build that audience. They say that their engagement is high-quality and can be delivered to their clients within just three days. When compared to other companies in the industry, this is a really good turnaround time. They have great reviews on their website and even better customer support.

4. Twitch Booster

If you’re looking for a site to buy Twitch viewers that also has a variety of other features to choose from then you definitely need to check out Twitch Booster. Their services vary greatly when it comes to price, which means that you get to decide what kind of engagement you receive from them based on your budget, and other personal preferences. One thing that we love about this site is that you don’t have to share your password with them, which means that they keep you safe.

They say that they can provide instant delivery for all of their packages, and their prices are one-off, so you don’t have to sign up for anything long-term. If you’re looking for a site to buy Twitch viewers that can provide you a long-term, sustainable solution to getting more attention on your live streams, we think that Twitch Booster is a valid option. Obviously, we appreciate that they focus just on Twitch, which means that their features are a little bit more specialized than other companies out there.

5. Streamerplus

Streamerplus is another site that can help you purchase Twitch viewers that have a variety of standard packs to choose from. One thing that stands out to us about this site is that you can buy your engagement in bulk as well if you are considering taking your Twitch viewers to the next level right now.

We recommend that you take it slow and gradual with your Twitch viewers, but if you have been in the game for a while, there’s no harm in purchasing quite a few at the same time.

Similar to Twitch Booster, Streamerplus can only help you with Twitch, which means that their features are highly specialized. We know that a lot of the time it’s nice to be able to cross-promote your content, but in this instance, we think it’s a better move to just focus on your Twitch right now.

6. Views.run

Views.run makes no bones about what they offer their clients, which is nice. There aren’t too many companies in this industry that offer complete transparency around their features, so it is always refreshing to come across a company like this. They offer a variety of different features for your Twitch channel, with their Twitch viewers being number one.

One of the things that stands out the most to us about this site where you can purchase Twitch viewers is that they have live chat support. When you are buying an ongoing service that is supposed to help you long-term, the company needs to be able to provide its clients with a way to get in touch with them directly. Without this, things could get pretty frustrating. We are pleased to see that Views.run sees the merit in this type of feature.

7. Rapid Rise

Rapid Rise is a company that can help you out with your Twitch viewers and increases your range so that you can reach new fans in general. They say that they can help their clients be more successful overall when it comes to their Twitch channel, which of course is how you want to approach things. They say that with their Twitch viewers, you will get higher rankings, conversion boosts and they offer each and every one of their clients’ a money-back guarantee.

One thing we recommend when growing your Twitch is to continue to analyze your data so that you can work out what’s being received well by your viewers and what’s not. Rapid Rise is the same and ensures that the viewers they send you for your live streams are in line with your niche and industry. If you want to expand the rest of your social media accounts, they can help you over on SoundCloud and Spotify as well.

8. Get a Follower

Get a Follower knows that if you are wanting help with your Twitch viewers, you’ll probably want help on other social networks as well. When you visit them on their website, you’ll see that they have a long list on their homepage of all the different networks they can help their clients with. They say that their Twitch viewers are 100% safe and are some of the best quality out there.

They also say that the entire process of working with them is fast and secure, so you can easily buy Twitch viewers from them today and get them in just a few hours. If you have any preliminary questions about how they work, you can get in touch with them through the chatbox located on their homepage.

9. YouMeViral

YouMeViral wants to help their clients skyrocket their Twitch growth, with some of the highest quality Twitch viewers around. They say that as well as providing their clients with high-quality Twitch viewers, they can help them with fast delivery, so you’re never going to spend too much time waiting around for their features. They understand that in an industry as competitive as theirs, quality matters, which is why they’re always working on their services to make them better.

They also talk about how their features are affordable, so you don’t have to go outside of your budget too much to afford them. They have consistent customer support that you can use to get in touch with should you need any help with anything, and they’ve also got a lot of feedback from existing clients on their website, which always helps.

10. Followersup

The thing that we love the most about Followersup is that they have a tiered pricing system. This means that they adjust their pricing based on how much engagement you need, so if you just need help with a few Twitch viewers right now, you can spend considerably less than you would with another company. As the client, you get to decide how much you spend with them, which is always nice if you can’t go outside of your budget.

We also like that they have been in this industry for a long time now, so they know a fair bit about how it works, and how to provide their clients with high-quality Twitch viewers. Of course, like many other companies on this list, they can help you with other platforms out there as well, so that you can consolidate your engagement and get everything growing at the same time.

Why do people buy Twitch viewers?

Having a lot of Twitch viewers on your live streams does a lot for your reputation. Think about it. When you visit a Twitch channel, do you feel more confident about it if they have a lot of viewers on their live streams, or not so much?

We’re willing to bet that it is the former, as having a lot of viewers on your Twitch streams add to your social proof. People like to do what other people are doing, so if they come across a Twitch channel that has a lot of engagement on its live streams, they are much more likely to engage with it themselves.

It is going to be harder for people to take you seriously and want to become a viewer on your Twitch as well if you don’t have that much engagement, to begin with. This is why buying Twitch viewers is a great way to initially boost your account until you’ve got it to a point where you can grow it organically.

Final thoughts

So, there you have it – what we think are some of the best sites to buy Twitch viewers from right now. Remember, the industry is tumultuous and unpredictable, which means that there are a lot of companies out there you will want to avoid. Of course, there are plenty you can trust as well, it’s just difficult to know where to find them. Keeping to lists like the one above can expedite the process, so that you can start growing your Twitch viewers today, and not waste any more time getting your live streams in front of the right people. Good luck!

Guest author: Johnny Pulling is a serial tech entrepreneur who has been living in Serbia for the past 12 years. Passions are crypto and growth hacking to help companies succeed online.

The post The Best Sites to Buy Twitch Viewers From (2022 Update) appeared first on Jeffbullas's Blog.

* This article was originally published here

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5 Innovative eCommerce Video Marketing Trends for 2022

Videos are quickly becoming the leading digital content format for all kinds of eCommerce businesses. Right now, companies use video formats to create new content related to their brands, launch new products, or stay in touch with their audience.

Although video marketing trends existed in previous years, the latest trend analysis shows that video marketing is yet to reach its full potential in 2022. When done right, videos can help eCommerce owners build trust and long-term relationships with their audience, attract new customers, and establish a solid base for increasing brand recognition.

Considering that 83% of marketers using video content claim that this format helped them generate more leads, it’s not surprising to hear videos will become the marketing trend of 2022. Without further ado, here are the top 5 innovative eCommerce video marketing trends for 2022.

1. Video advertising across social media platforms

Social media plays a crucial role in a brand’s success. Essentially, if an eCommerce business wants to raise its visibility and succeed, it’s next to impossible to accomplish that without any social media presence. Therefore, the first and the most critical video trend for 2022 is video advertising through social media.

Videos on social media encourage new users to follow brands and explore their products and also helps to boost SEO. Furthermore, they help engage with loyal customers, as they allow brands to communicate with their followers and inform them about new products conveniently and interestingly.

People using social media platforms often make purchasing decisions based on what they come across online. Therefore, online businesses must capture attention and motivate users to spend their money on their products or services instead of choosing other companies.

Video trends do just that. Companies can come up with just about any marketing campaign that involves a video format, thanks to their flexibility and unlimited creativity. Because of that, it only makes sense to invest in video advertising across social media platforms.

Plus, videos assist in voice SEO as voice assistants such as Alexa suggest video resources for some queries where video content holds more relevance as compared to text content such as recipe related queries.

2. Interactive videos that generate more sales

As volume analysis shows that marketing strategies continue to develop with a strong focus on social media, another video trend that continues to deliver impressive results has appeared on the market. Whether you’re planning a new product launch or want to increase your sales, interactive videos are one of the best solutions to do so.

While many people use search engines to find products or services, social media channels are becoming an increasingly important part of this process too.

Individuals follow their friends, family members, and other influential figures on social media platforms. So, it’s sometimes much easier to use these channels to quickly find what they’re looking for or get accurate recommendations and suggestions based on their online behavior.

Online brands aware of the video format’s importance in eCommerce are already implementing shoppable videos as an essential part of their marketing campaigns and for a good reason.

Interactive videos usually contain clickable pop-up text that navigates the viewer to the items advertised in the video. Businesses can implement these shopping videos to convert viewers quickly and easily and attract more customers. Since clients don’t even have to leave the app to purchase something online, interactive videos ensure a seamless and fast shopping experience.

3. Immersive 360-degree video experiences

Standard videos and images often don’t do products justice, and that’s something more and more companies are noticing. Of course, video is the most advanced method to showcase and present products an eCommerce brand offers. Still, it lacks the in-person perspective that interested buyers could only get when visiting a physical store.

However, with the latest technology developments, this can also change.

360-degree videos allow customers to dive into a completely new and immersive experience by exploring and examining every feature of a particular product. Whether a company is selling apparel, shoes, or real estate, the 360-degree videos equip customers with everything they need to experience a product fully.

This new visual experience is blurring the boundaries between the offline and the online world, as it lets customers virtually try a product before deciding whether to purchase it or not.

Thanks to this technology, not only can brands present their products in a more realistic light, but they can also attract a wider audience. Namely, 360-degree video experiences are way more exciting than other video formats, and customers will always choose a brand that offers them a better purchasing experience.

4. Short and easy-to-consume videos

People today are leading hectic and stressful lives trying to juggle between family, friends, work, health, and personal hobbies. Therefore, the idea of ecommerce brands releasing time-consuming marketing content they hope people are going to watch is simply absurd.

According to volume analysis reports, most internet users skip videos longer than just a few minutes since this time frame is simply too long for them to lose.

But, the key to creating engaging content is to motivate even the busiest consumers to watch your videos. The solution is to develop short and easy-to-consume content that gets more views and attention from the public. That way, you’ll target all the potential consumers, including the busy ones.

While finding a method to incorporate all crucial information you want to share in a short and engaging video isn’t easy, it indeed ensures a riveting and exciting presentation of your products. These short videos could be an excellent opportunity to connect with your audience by supplying them with behind-the-scenes snippets, tutorials, reviews, tips, and more.

You can use an online video maker to create stunning videos that drive engagement.

5. Authentic and raw live video streaming

According to numerous volume analysis reports, there’s a growing gap between ecommerce companies and their clients that’s been more challenging to fill. As a result, people today find themselves too detached from the brands they follow as they continue to crave authenticity, connection, and personalization from these businesses.

Long gone are days when consumers supported corporate jargon and formal sales talk. Modern-day consumers are simply looking for understandable, relatable, and approachable brands.

With that being said, there’s no better solution than some authentic and raw live video streaming. While people aren’t interested in watching longer videos, they are engaged if the content being presented is live. That allows them to become part of the event and follow the activities in real-time.

That ultimately leads to consumers feeling connected to an ecommerce brand on a whole new level. Brands can use these live videos to show previews of new products, tell stories, host live Q&As, and show various behind-the-scenes content that hasn’t been available to the audience before.

Live video streaming grows the brand’s presence while simultaneously increasing viewer engagement and trust.

The bottom line

There’s no doubt that videos will become the leading trend in the marketing industry throughout 2022 and will continue to dominate in the years to come. With the newest video developments and advancements, eCommerce businesses already have various tools to choose from for their campaigns.

Nevertheless, these top 5 innovative trends will most likely mark 2022, and it’s just the right time to implement some of your favorites into this year’s marketing campaign.

Guest author: Joydeep Bhattacharya is a digital marketing evangelist and author of the SEO Sandwitch Blog. He has over a decade of experience in SEO and has helped numerous businesses improve their presence online. You can connect with him over LinkedIn. 

The post 5 Innovative eCommerce Video Marketing Trends for 2022 appeared first on Jeffbullas's Blog.

* This article was originally published here

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Are You Protecting Yourself Online? A Guide to Digital Safety

Cybercrime is on the rise…

For the first time in history, financial losses from cybercrime surpassed home burglaries, according to the FBI’s Preliminary 2020 Crime Report.

The scary part?

These aren’t just individual hackers sitting in mom’s basement – they are sophisticated criminal enterprises with big budgets and some of the smartest engineers in the world.

The issue is, while digital criminals are getting better at what they do, we as consumers live in apathy about the risks.

This quote from Hari Ravichandran, the CEO of Aura, a digital security company, sums it up perfectly; “Today, there is no differentiation between your digital life and real life. And, while well-financed criminal enterprises have replaced individual hackers, the tools available to protect ourselves have not changed since we were working on desktop computers with dial-up modems.”

Aura also conducted a survey on the topic, which found that 68% of people still use public wi-fi and have the same password for multiple accounts. And almost 40% won’t change their online behaviors because it’s too “time-consuming” or they don’t know how to.

So, the real question is, are YOU protecting yourself online? Or are you one of the many people risking your digital safety with lethargy?

Let’s take a look at the key areas of digital safety you need to be aware of.

Special Offer: Get a FREE trial** and 60-day money-back guarantee* with Aura – the leader in intelligent safety solutions, providing all-in-one digital protection for consumers. Protect yourself against identity theft, financial fraud, and more!

Disclaimer: This post is sponsored by Aura.com. If you click a link in the article and make a purchase, we may receive a commission.

What areas of digital safety do you need to worry about?

Better understanding the areas of digital safety that may affect you will give you peace of mind and help you take precautions to protect yourself.

The most prominent threat to your digital safety is undoubtedly identity theft. This happens when someone steals your personal information to apply for credit cards, loans, official documents, employment, seek medical care, or other services.

Alarmingly, there is a new victim of identity theft every seven seconds in the USA, and reports of this crime doubled in 2020. (Protect yourself with a FREE trial** of Aura today)

But the threats don’t end with identity theft. Here are some other common threats to your digital safety.

• Social Engineering – This is a crime of human nature rather than “hacking.” Criminals search for publicly available information, such as social media profiles, and impersonate someone you trust to get the information (or access) they need to pull off the scam.
• Phishing – Attacks of this nature come in the form of direct communication from an email or phone number that is posing as a reputable organization. By clicking on a link in a phishing email, for example, you will expose your personal information to the scammer.
• Malware – This refers to malicious software or code that is used to infect your device and steal your information or monitor your behavior.
• Online Shopping Scams – These scams present “too-good-to-be-true” offers as banner ads on popular advertising networks and direct victims to fake or semi-fake websites that appear to be online stores. The websites usually provide a significant discount or unbeatable offer but don’t deliver on the promise.
• Man-In-The-Middle Attacks – This type of cyber threat most frequently happens on public wi-fi networks. The scammer will monitor an unsecured public wi-fi network, or in some instances create their own, and wait for unassuming consumers to join the network and enter personal information and passwords.

As you can see, there are a number of ways that your digital safety could be compromised. But you can also take steps to ensure you are less vulnerable to such situations. Let’s take a look at how you can protect yourself.

How to protect yourself against cybercrime

If you want to stay safe online and protect your identity and finances, here are some helpful tips:

• Use strong and varied passwords – Reusing passwords on multiple sites exposes you to a data leak. Of course, it’s hard to remember so many different passwords! You can make use of a password manager to keep your passwords secure and easily login without remembering every single one.
• Get a VPN – Virtual private networks (VPNs) provide an encrypted means for accessing the internet. They protect your data as it moves from one place to the next, which is when most leaks occur.
• Opt for credit cards – Using credit cards rather than debit cards gives you a level of security because if your card is compromised, scammers won’t be able to access your bank account. Banks also provide guarantees on credit cards that mean you can easily cancel them, get a card reissued, and recover losses from known scams.
• Take precautions and question your behavior – In general, think about where and when you share personal information. If you are communicating with a source you are unfamiliar with, don’t give them critical personal data that could be used to scam you.
• Make the most of technology – Antivirus software, malware protection, and firewalls are all excellent ways to protect your online activity. You can also invest in an all-in-one digital safety software, such as Aura, which I’ll talk more about in a moment.

Making digital safety easier with technology

Installing VPNs and other protection software, getting a password manager, and taking precautions with your sensitive information is a lot to handle. Thankfully, the latest digital safety software is making this process a whole lot easier.

Aura, for example, proactively monitors your financial transactions, provides remediation, offers antivirus and a VPN on multiple devices, and takes numerous other measures to keep your identity and financials secure.

If you run into an issue, Aura’s customer service team is available 24 hours a day and as a customer, you’re eligible to access a $1 million dollar identity theft insurance policy*** for eligible claims if the worst happens.

They also have a free trial** and a 60-day money-back guarantee*. So there really is no risk on your part.

Get protected with a FREE trial** of Aura here.

*60-day money-back guarantee is only available for our annual plans purchased through our websites or via our Customer Support team. You may cancel your membership online and request a refund within 60 days of your initial purchase date of an eligible Aura membership purchase either through your Aura Account Membership portal or by calling us at 1-855-712-0021. If you signed up for Aura through a free trial, then your membership purchase date will be the date you signed up for your free trial, and you will have 60 days from the date you signed up for your free trial to cancel and request a refund. If you switched to a new annual plan within 60 days of your initial Aura annual subscription, you may still qualify for the Money Back Guarantee (based upon your initial annual plan purchase date).

**Offer valid for new customers only. You will be billed the relevant fees for your selected services after the expiry of your free trial or paid plan term on an auto-renewal basis unless you cancel your free trial at least 24 hours prior to the expiry. After your free trial ends, plans start at $19/month.

***Identity Theft Insurance is underwritten by insurance company subsidiaries or affiliates of American International Group‚ Inc. The description herein is a summary and intended for informational purposes only and does not include all terms‚ conditions and exclusions of the policies described. Please refer to the actual policies for terms‚ conditions‚ and exclusions of coverage. Coverage may not be available in all jurisdictions.

The post Are You Protecting Yourself Online? A Guide to Digital Safety appeared first on Jeffbullas's Blog.

* This article was originally published here

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