Data-Driven Decision Making: How to Use Analytics in Marketing

In today’s digital era, data has become a valuable asset for businesses across various industries. In the realm of marketing, data-driven decision making has emerged as a crucial strategy for success. By harnessing the power of marketing analytics, you can gain valuable insights into consumer behavior, preferences, and trends.

In this article, we will explore the concept of data-driven decision making, the role of analytics in marketing, steps to implement this approach, challenges faced, and how to measure its success.

What is Data-Driven Decision Making?

Data-driven decision making is a process that involves using data and marketing analytics to guide marketing strategies and actions. It goes beyond relying on intuition or gut feelings when making critical business decisions. Instead, data-driven decision making relies on factual evidence to drive marketing efforts and achieve desired outcomes.

When it comes to making informed decisions in marketing, data is the key. By utilizing data and analytics, marketers can gain valuable insights into customer behaviors, preferences, and needs.

This allows them to create more targeted and personalized marketing campaigns that resonate with their target audience.

The Importance of Data in Modern Marketing

Data is the lifeblood of modern marketing. It provides marketers with insights into customer behaviors, preferences, and needs. By analyzing data, marketers can gain a better understanding of their target audience, enabling them to create more personalized and relevant marketing campaigns.

Imagine a scenario where a company wants to launch a new product. Without data, they would be essentially shooting in the dark, not knowing who their target audience is or what their preferences are.

However, by leveraging data, they can identify their target market, understand their needs and preferences, and tailor their marketing efforts accordingly. This not only increases the chances of success but also minimizes the risk of wasting resources on ineffective marketing strategies.

Furthermore, data allows marketers to track the effectiveness of their marketing campaigns. They can measure key performance indicators (KPIs) such as click-through rates, conversion rates, and customer engagement to evaluate the success of their strategies.

This data-driven approach enables marketers to make data-backed decisions, optimize their campaigns, and achieve better results.

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Key Principles of Data-Driven Decision Making

There are several key principles to keep in mind when implementing data-driven decision making. Firstly, decisions should be based on accurate and reliable data.

It is crucial to ensure that the data used for analysis is up-to-date, relevant, and of high quality. Inaccurate or outdated data can lead to flawed insights and misguided decision making.

Another important principle is to avoid making decisions based on assumptions or biases. Data-driven decision making requires relying on evidence and data-driven insights rather than personal opinions or preconceived notions. By removing biases from the decision-making process, marketers can make more objective and effective decisions.

Additionally, it is essential to focus on actionable insights. It is not enough to simply gather data; it must be transformed into meaningful insights that can drive marketing strategies and actions. This involves analyzing the data, identifying patterns and trends, and translating them into actionable steps that can be implemented to improve marketing performance.

Lastly, data-driven decision making should be an ongoing process. The marketing landscape is constantly evolving, and consumer behaviors and preferences change over time.

Therefore, it is crucial to continuously monitor and analyze data to stay ahead of the curve. By regularly evaluating the effectiveness of marketing strategies and adapting them based on data-driven insights, marketers can ensure long-term success in a dynamic and competitive market.

The Role of Analytics in Data-Driven Marketing

Analytics plays a pivotal role in data-driven marketing. It involves the examination, interpretation, and visualization of data to uncover patterns, trends, and correlations that can inform marketing strategies. By leveraging various analytics tools and techniques, marketers can gain valuable insights that drive data-driven decision making.

Data-driven marketing is a strategic approach that uses data analysis to guide marketing decisions and actions. It relies on the collection and analysis of customer data to understand their preferences, behaviors, and needs.

With the help of analytics, marketers can make informed decisions that are backed by data, rather than relying on guesswork or intuition.

One of the key benefits of analytics in data-driven marketing is the ability to measure and track the effectiveness of marketing campaigns.

By analyzing data, marketers can determine which marketing channels, messages, and offers are resonating with their target audience and driving desired outcomes. This allows them to optimize their marketing efforts and allocate resources more effectively.

Types of Analytics Used in Marketing

There are several types of analytics used in marketing, including descriptive, predictive, and prescriptive analytics. Descriptive analytics focuses on summarizing past data and providing insights into what has already happened.

Predictive analytics, on the other hand, uses historical data to make future predictions and anticipate customer behaviors and trends. It enables marketers to proactively tailor their marketing efforts based on anticipated customer needs.

Prescriptive analytics takes predictive analytics a step further by recommending specific actions to optimize marketing strategies. It leverages machine learning algorithms and optimization techniques to suggest the best course of action based on data analysis.

These different types of analytics work together to provide a comprehensive view of the marketing landscape. Descriptive analytics helps marketers understand what has happened in the past, predictive analytics enables them to anticipate future trends, and prescriptive analytics guides them on the best actions to take.

How Analytics Inform Marketing Strategies

Analytics provides marketers with valuable insights that inform their marketing strategies. By examining data and identifying patterns, marketers can gain a better understanding of their target audience’s preferences, behaviors, and needs.

With this knowledge, marketers can tailor their messages, offerings, and marketing channels to effectively reach and engage with their target audience. Analytics also helps optimize marketing campaigns by identifying underperforming areas and providing insights on how to improve them.

For example, if analytics reveal that a particular marketing channel is not generating the desired results, marketers can reallocate resources to more effective channels. They can also use analytics to identify customer segments that are most likely to respond to their marketing efforts and develop targeted campaigns to reach those segments.

Furthermore, analytics can help marketers measure the return on investment (ROI) of their marketing activities. By tracking key metrics such as conversion rates, customer acquisition costs, and customer lifetime value, marketers can assess the effectiveness of their campaigns and make data-driven decisions on resource allocation.

Steps to Implement Marketing Analytics

Implementing marketing analytics requires a structured approach. Here are some steps to follow:

Gathering and Analyzing Relevant Data

The first step is to identify the relevant data sources for your marketing efforts. This includes customer data, sales data, website analytics, social media metrics, and any other relevant data points. Once the data is collected, it needs to be cleaned and organized for analysis.

There are various tools and platforms available to help analyze data, such as Google Analytics, customer relationship management (CRM) systems, and data visualization software. These tools enable marketers to extract insights, identify trends, and make data-driven decisions.

Turning Data into Actionable Insights

Gaining insights from data is only the first step. The real value lies in turning those insights into actionable strategies. By examining data-driven insights, marketers can identify areas for improvement, refine their target audience segmentation, optimize marketing campaigns, and develop personalized messaging.

It is important to involve stakeholders from different departments and levels within the organization to ensure that data-driven decisions align with broader business objectives. Collaboration and communication are key to successfully implementing data-driven decision-making processes.

Marketing Analytics Challenges and How to Overcome Them

While marketing analytics offer immense benefits, it also presents challenges that need to be addressed. Two common challenges are dealing with data overload and ensuring data quality and accuracy.

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Dealing with Data Overload

In today’s digital landscape, the abundance of data can be overwhelming. Marketers must sift through massive amounts of data to identify the most relevant and actionable insights. To overcome data overload, it is essential to have a clear understanding of what data is most valuable for decision making.

Focus on key metrics and indicators that directly impact marketing objectives. Additionally, leveraging automation and advanced analytics tools can help streamline data collection, analysis, and reporting processes.

Ensuring Data Quality and Accuracy

Data quality and accuracy are critical for effective data-driven decision making. Inaccurate or incomplete data can lead to misguided decisions and ineffective marketing strategies. Therefore, it is crucial to establish data quality control measures and regularly validate the accuracy of data.

Cleaning and preprocessing data, removing duplicate or irrelevant data, and implementing data governance policies can help ensure that data used for decision making is of high quality and reliable.

Measuring the Success of Data-Driven Marketing

Measuring the success of data-driven marketing requires the identification of key performance indicators (KPIs) that align with business goals and objectives. These KPIs can include metrics such as conversion rates, customer acquisition costs, customer lifetime value, and return on marketing investment.

Continuous Improvement through Data Analysis

Data-driven decision making is not a one-time process; it requires continuous analysis and refinement. By regularly analyzing the impact of data-driven strategies and monitoring key metrics, marketers can identify areas for improvement and make data-driven adjustments to optimize marketing performance.

Final thoughts

Marketing analytics is a powerful approach to guide business strategies and actions. By harnessing the power of analytics and leveraging relevant data, marketers can gain valuable insights, make informed decisions, and drive marketing success.

However, implementing this approach requires careful planning, overcoming challenges, and a commitment to continuous improvement.

By following the steps outlined in this article, marketers can effectively leverage data-driven decision making to boost their marketing efforts and stay ahead in today’s competitive landscape.

The post Data-Driven Decision Making: How to Use Analytics in Marketing appeared first on Jeffbullas's Blog.

* This article was originally published here

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How 2 Boring Violinists Became Famous Instagram Influencers

Brett and Eddie play the violin. They have become Instagram influencers that make money from fiddling. 

Playing a violin is not the traditional path to becoming an influencer. The harsh reality is that mastering a violin often plays second fiddle to the influencers in beauty, health, fitness, and fashion. 

But Brett and Eddy (who are known as “Twoset Violin”) are shaking up the world of classical music, armed only with a musical instrument and a sense of humor. 

They have nearly 1 million followers on Instagram, 4.24 million YouTube subscribers and 1.48 billion YouTube views. 

To succeed as influencers they had to give up their day job playing violin in an orchestra.

And it was that “aha” moment that took them from safety and security to influencer success.  

Is failure an opportunity?

At a violin competition Eddy didn’t make the final because one judge said that he didn’t look at the accompanying pianist enough. Who would have thought that a furtive lingering glance at a piano player was needed to win.  

His parents thought that event was a failure. Not winning.

But for Eddy it was an opportunity.

His internal response was visceral. “If that really is the difference between a winner and a loser, I am out of here”. 

Code for: I’m over your old rules and I am going to create my own path.

He resigned from his safe career at the state Symphony orchestra and set up a video studio at home with his friend Brett and started creating online videos that they shared on social media.  Their parents thought they were mad.

They are now on a 10 state tour in the USA. 

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Creating your own path

Becoming an influencer is not about following the normal career choices but finding a way to get your art and creativity out into the world.

Classical music is bound by centuries of tradition. 

But Brett and Eddy added their own twist. Humour and their personality.

10 key steps to becoming an Instagram influencer

These steps should not be seen as prescriptive but as a guide. We would all like a template for success and there are some key principles but in reality the prescription and the path is messy. 

Step 1: Identify your niche

Paris Hilton managed to be one of the first to succeed at getting on the front page of newspapers and making money just from being famous. She became famous for her “Hilton Sex Tape”. She made “be famous” her naughty niche.

The Kardashians copied that sex tape success script and turned it into a billion dollar empire.

But…that approach is not normal and something to strive for. 

Wanting to be famous for the sake of being famous is not a niche. 

Some people have cracked the code for getting attention without having any skill but having a genius for “attention seeking”.

Often it involves being on a reality show and appearing in a sex tape. So….choose a specific area you are passionate about, have expertise in, and are willing to invest years of your life to achieve.

Brett and Eddy are passionate about music and the violin. They also had a high degree of skill and expertise. That was their niche. 

Expertise, passion, hard work and their own creative twist added the x-factor.  

Step 2: Optimize your profile 

Create an engaging bio and profile. In less than 10 seconds you need to describe who you are, what you do and why people should read the next line or watch the next video.

An optimized profile gives your audience a quick overview of who you are, what you do and that should give them a powerful reason to follow you. This is just the start.

The content that inspires, entertains and informs is what really matters. 

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Step 3: Produce high-quality and “engaging” content 

Content needs to be many things; chiefly entertaining, informative and inspiring.

Written content was cool at the start of the social media revolution in 2009 when blogs were hip. This in part was due to the fact that uploading images and videos was compromised due to the slow speed of the internet.

But in 2023 short videos are the best way to capture attention in a world of short attention spans.

Creating great content is hard and time consuming. But the world of AI is helping make this faster and easier. 

Remember, don’t try to be perfect. As an influencer that publishes you are now an artist. 

“The goal of art isn’t to achieve perfection. The goal is to share who we are. And how we see the world”. – Rick Rubin, The Creative Act

Step 4: Publish regularly 

As you build your fans and followers they will want more of you and your content. Maintaining a consistent posting schedule is a discipline and a routine that is key to making sure you are not forgotten.

The catch phrase here is “Think like a publisher” where your audience gets a weekly fix, a daily update in their inbox or a bit of fun inspiration in their feed. 

Step 5: Test and experiment with different Instagram features 

There are many different features and tools to gain attention and trying them out to see what works and what doesn’t is part of the fun of experimenting and testing. 

Leverage Instagram’s features such as, Stories and Reels to enhance engagement. The challenge in being a digital publisher is being ubiquitous. Everywhere. 

Step 6: Engage with your audience 

Engage is a suitcase word. It means many things and needs to be unpacked. 

Respond to comments and messages, and engage in conversations. Fans are one thing and Superfans are another.

Feeding the feed with your authentic feedback is key. The big challenge is as you get more known, or even a bit famous that you can’t do this on your own.

Scaling yourself becomes the secret to growing your online brand as an influencer. 

Step 7: Utilize hashtags 

Use relevant and targeted hashtags to increase reach. Hashtags can start trending and latching onto the wave  can give you visibility that takes you from zero to hero.

Step 8: Collaborate with others 

Partnering with other influencers and brands in your niche may seem like you are giving your hard work away. But co-opetition works in a digital and social media world.

Step 9: Analyze and adapt 

Having intuition on what to do next and how to adapt is great. But the analysis of data will also tell you in raw data terms what is working and what isn’t. 

The social media world and technology is fast moving and an update that changes the platform algorithm can reduce your traffic and attention from hero to zero.

Use insights to understand what content resonates with your audience. Intuition is one thing but data is the real thing. Using data analysis to find what works and what doesn’t can provide the insights to keep growing.  

Step 10: Stay authentic 

Authentic is another “suitcase” word that has been used a lot and many Instagram influencers have a polished page that screams I am always happy. We need to know that behind many happy faces are humans that struggle and hurt.  

Being genuine and maintaining transparency is a real challenge. And can often seem like a cliche. Be brave enough to show the real you and don’t try to be perfect. Being vulnerable has real power. 

Bonus Tip 

If you succeed in becoming an influencer on Instagram don’t rest there. Go everywhere. Publish on TikTok, YouTube shorts, Twitter (Now “X”), Snapchat, publish on your blog and maybe even Facebook. Be ubiquitous. Be everywhere.  

So you have attention and followers, but how do you make money as an Instagram Influencer?

All the steps outlined are about getting attention and building an audience. And that’s important. “Attention first and money second” should be the mantra for any successful Influencer.

Get that nailed and the money will come. 

Want to know how to make money as an Influencer? Here are “5 Ways to Make Money as an Instagram Influencer”

Last words

Embarking on the journey to becoming an Instagram influencer involves dedication, creativity, and a strategic approach. You need to think of it as a long game. It is a marathon and not a sprint. 

By following these steps, you give yourself a great chance to build fans and a following, engage with your audience, and potentially turn your Instagram presence into a rewarding career.

And mostly it starts with a driving authentic passion. That will be needed to sustain the long journey. 

The post How 2 Boring Violinists Became Famous Instagram Influencers appeared first on Jeffbullas's Blog.

* This article was originally published here

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Advanced Social Media Advertising: Harnessing AI for Precision Targeting

Social media advertising has become a vital component of any successful marketing strategy. With the rise of social media platforms in recent years, businesses have access to a vast audience that can be specifically targeted for their products or services.

However, as the competition intensifies and the attention span of users decreases, it is essential to find ways to optimize this advertising channel. One such way is by harnessing the power of Artificial Intelligence AI for precision targeting.

Understanding the Power of AI in Social Media Advertising

AI plays a crucial role in the world of social media advertising. By leveraging AI algorithms, businesses can analyze massive amounts of user data and gain valuable insights into their target audience’s preferences, behaviors, and interests.

This data-driven approach enables marketers to create highly personalized and relevant advertisements, thus increasing the chances of engagement and conversion.

The Role of AI in Social Media

Artificial Intelligence, in the context of social media, refers to the ability of machines to mimic human intelligence and perform tasks that typically require human understanding.

In social media advertising, AI algorithms can analyze user data, such as browsing history, likes, and social connections, to determine individual preferences and patterns.

This information allows marketers to tailor their advertisements to specific audiences, delivering targeted messages that resonate with users.

For example, imagine a user who frequently searches for fitness-related content, follows fitness influencers on social media, and interacts with fitness-related posts. AI algorithms can analyze this user’s behavior and determine that they have a strong interest in fitness. Based on this information, advertisers can deliver personalized advertisements for fitness products or services directly to this user, increasing the likelihood of engagement and conversion.

Furthermore, AI can also analyze the sentiments expressed by users on social media platforms. By understanding the emotions behind user-generated content, marketers can gauge public opinion and adjust their advertising strategies accordingly.

For instance, if a particular product receives negative sentiment, AI algorithms can alert advertisers to the need for a change in messaging or product positioning.

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The Key Benefits of AI-Driven Advertising

The integration of AI into social media advertising offers several advantages. Firstly, it enhances the efficiency and accuracy of targeting, allowing businesses to reach the most relevant audience for their products or services.

Traditional advertising methods often rely on broad demographic targeting, which may not effectively capture the nuances of individual preferences. With AI, advertisers can go beyond demographics and target users based on their specific interests, behaviors, and online activities.

Secondly, AI-driven advertising improves the user experience by presenting individuals with content that aligns with their interests, reducing the perceived intrusiveness of ads.

Instead of bombarding users with irrelevant advertisements, AI algorithms ensure that users are exposed to content that is more likely to be of interest to them. This not only enhances user satisfaction but also increases the chances of engagement and conversion.

Lastly, AI enables real-time campaign optimization, as algorithms can analyze data and make necessary adjustments on the fly, ensuring that ads are continuously optimized for better performance.

By monitoring key performance indicators such as click-through rates, conversions, and engagement metrics, AI algorithms can identify patterns and trends, allowing advertisers to make data-driven decisions and refine their strategies in real-time.

The Intersection of AI and Social Media Platforms

Various social media platforms have recognized the potential of AI and have incorporated it into their advertising systems.

Artificial Intelligence (AI) has revolutionized the way social media platforms operate, bringing about significant advancements in advertising and user experience.

With the ability to analyze vast amounts of data and make intelligent predictions, AI algorithms have become an integral part of platforms like Facebook, Twitter, and Instagram.

AI Capabilities in Different Social Media Platforms

Platforms such as Facebook, Twitter, and Instagram have developed AI algorithms that enable businesses to target specific demographic groups based on factors like age, location, and interests. These platforms constantly analyze user data and provide advertisers with insights to optimize their campaigns.

For instance, Facebook’s AI-powered advertising system allows businesses to create highly targeted campaigns by leveraging user data. By analyzing users’ interests, behaviors, and online activities, the platform’s AI algorithms can identify potential customers and deliver personalized advertisements to them.

This level of precision targeting has revolutionized the advertising industry, allowing businesses to reach their target audience with greater efficiency and effectiveness.

Twitter, on the other hand, utilizes AI algorithms to enhance its advertising platform by providing advertisers with real-time insights. By analyzing users’ tweets, engagement patterns, and interests, Twitter’s AI algorithms can identify trending topics and recommend relevant advertising opportunities to businesses.

This not only helps advertisers stay ahead of the curve but also ensures that users are exposed to advertisements that align with their interests and preferences.

Similarly, Instagram has harnessed the power of AI to optimize its advertising system. By analyzing users’ interactions, preferences, and browsing behavior, Instagram’s AI algorithms can deliver personalized advertisements that seamlessly blend into users’ feeds.

This approach ensures that users are presented with relevant content, enhancing their overall experience on the platform.

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How AI Enhances User Experience on Social Media

AI algorithms also play a significant role in improving the user experience on social media platforms. By monitoring user behavior and preferences, AI can curate personalized content, making the overall social media experience more enjoyable and engaging for users.

For example, social media platforms like Facebook and Instagram utilize AI algorithms to curate users’ news feeds and timelines. By analyzing users’ interactions, likes, and comments, these algorithms can prioritize content that is most likely to be of interest to individual users. This personalized approach ensures that users are presented with content that aligns with their preferences, increasing their engagement and satisfaction with the platform.

In addition to content curation, AI algorithms also play a crucial role in moderating social media platforms. With the sheer volume of user-generated content being uploaded every second, it is impossible for human moderators to review and filter all of it. AI algorithms can automatically detect and filter out inappropriate or harmful content, ensuring a safer and more positive environment for users.

Furthermore, AI-powered chatbots have become increasingly prevalent on social media platforms, providing users with instant support and assistance. These chatbots utilize natural language processing and machine learning algorithms to understand users’ queries and provide relevant responses. This not only improves customer service but also reduces response times, enhancing the overall user experience.

To summarise, the integration of AI into social media platforms has brought about significant advancements in advertising and user experience. With AI algorithms powering targeted advertising and personalized content curation, social media platforms have become more efficient in delivering relevant content to users.

Additionally, AI-powered moderation and chatbots have improved user safety and support. As AI continues to evolve, we can expect further innovations in the intersection of AI and social media platforms, shaping the future of online interactions.

Precision Targeting with AI

Precision targeting is the key to ensuring that advertisements reach the right audience. By employing AI, businesses can achieve a level of precision that was previously unattainable.

The Concept of Precision Targeting

Precision targeting involves identifying and engaging with potential customers who are most likely to be interested in a particular product or service.

AI helps businesses achieve precision targeting by analyzing vast amounts of user data, identifying patterns, and predicting user behavior to deliver highly personalized content.

How AI Facilitates Precision Targeting

AI algorithms enable businesses to segment their target audience into specific groups based on demographics, interests, and behaviors. This segmentation allows businesses to create tailored advertisements that resonate with each group, maximizing the chances of converting users into customers.

Moreover, with AI’s real-time optimization capabilities, precision targeting can be continuously refined and improved, ensuring that advertisements are consistently reaching the most relevant audience.

Implementing AI in Your Social Media Advertising Strategy

To harness the benefits of AI in social media advertising, businesses need to incorporate it into their overall advertising strategy.

Steps to Incorporate AI into Advertising

Firstly, businesses must ensure that they have access to high-quality and relevant data. This includes leveraging data from their own customer interactions, as well as utilizing third-party data sources.

Secondly, businesses should utilize AI-powered tools and platforms that provide advanced targeting capabilities and real-time optimization. This can range from using social media platforms’ built-in AI features to employing third-party AI-powered advertising tools.

Finally, continuous monitoring and analysis of campaign performance is crucial to identify areas for improvement and refine targeting strategies.

Measuring the Success of AI-Driven Advertising

Measuring the success of AI-driven advertising requires a comprehensive approach. Businesses should track key performance indicators (KPIs) such as click-through rates, conversion rates, and return on ad spend.

Additionally, qualitative feedback, such as user engagement and sentiment analysis, can provide insights into the effectiveness of AI-driven ad campaigns.

Future Trends in AI and Social Media Advertising

The integration of AI into social media advertising is an ever-evolving field, and several future trends are on the horizon.

Predicted Developments in AI Advertising

Experts predict that AI will continue to play an increasingly important role in social media advertising. Future developments may include more advanced AI algorithms capable of deeper analysis of user data, improved natural language processing capabilities for better ad content generation, and the integration of augmented reality (AR) and virtual reality (VR) into AI-driven ad experiences.

Preparing for the Future of AI in Social Media Advertising

Businesses should stay informed about the latest advancements in AI and social media advertising to stay competitive in the ever-evolving digital landscape. By being proactive and open-minded, businesses can position themselves to take full advantage of emerging AI technologies and capitalize on the opportunities they present.

Final thoughts

Leveraging AI for precision targeting in social media advertising is a game-changer for businesses.

By understanding the power of AI, capitalizing on the intersection of AI and social media platforms, embracing precision targeting, implementing AI strategies, and preparing for future trends, businesses can transform their social media advertising efforts and achieve optimal results.

The post Advanced Social Media Advertising: Harnessing AI for Precision Targeting appeared first on Jeffbullas's Blog.

* This article was originally published here

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5 Reasons Why I’m Not Buying into Mark Zuckerberg’s $100B+ Metaverse Disaster

In 2014 Mark Zuckerberg bought Oculus Rift (a virtual reality hardware headset company) for $2 Billion. It was the start of his vision project for a virtual reality world that would become the new universe to “connect, work, play, learn, and shop“. The Metaverse.

Since then he has doubled down and even rebranded Facebook’s brand name to “Meta”. He is expected to spend $100B+ to accomplish his mission to own the virtual world over the next decade. And in just the last year Reality Labs (Meta’s virtual reality branch) lost $21 billion.

Where did the term “metaverse” come from?

The term “metaverse” was coined in 1992 by the American sci-fi writer Neal Stephenson in his book Snow Crash.

In the novel, Stephenson paints a dystopian vision of the future, where rich people escape into an alternative 3D connected reality. This virtual realm starts out as a single 65,536 km road circling an artificial globe, but it expands as people buy, build and renovate virtual real estate. In this vision, there is just one world that everyone connects through. 

Sounds like a place Mr Zuckerberg might feel at home. 

Not everyone is buying into the dream of a virtual world

In an open letter Brad Gerstner of the VC fund Altimeter (who owns shares in Meta) called the $100+ Billion bet on the metaverse, “super-sized and terrifying.”  He is worried that Meta is taking a highly profitable company into a loss making venture. That is just an investor’s viewpoint. 

The investment is in many areas but the two main components are the headsets and the ecosystem to use them. These two parts are needed by the “Metaverse”. The hardware to use it and the virtual world to play in. 

So how are they going?

Hardware (headsets)

The sales of the headsets are not setting the world on fire. Maybe a meltdown? 

According to Forbes in 2022 the sales of VR headsets were down 12% from the previous year. That is not a sign of a booming market. In fact the area headsets are selling well is the gaming industry. But transforming that niche into general market adoption is a big ask. 

The virtual world (Horizons World)

Horizon World (the ecosystem for people to play in a virtual reality) created by Meta has so far signed up just 300,000 users.

With a total subscriber base of over 3.9 billion people using Meta’s stable of platforms that is less than .007% of their total audience. Not a great conversion rate. 

And many of those are not online at any one time. In the main it is a waste land. Deserted, buggy and lonely.  

The physical world vs virtual 

I am not sure that a full immersion into a virtual world is good for us. The social media world was an experiment that started off well but has descended into a commercial cesspool that is driven by raw and unbridled capitalism. 

Making money at any cost and damaging society. 

The Cambridge Analytica fiasco showed that Facebook was willing to sell your privacy to the highest bidder. Meta’s Instagram has been linked to depression, anxiety and insomnia in children.

In fact there are conversations about whether social media is the “new tobacco”.

5 reasons why I am not signing up to play in Zuckerberg’s Metaverse

The world of the metaverse is not what I want. And here are a few reasons why:

1. Who wants to wear a 1 kg isolating headset?  I hate wearing a hat.
2. Who wants to sit in a dark room all day on your own? It’s a bit like having a permanent Covid pandemic. 
3. Who trusts the algorithms of Meta (formerly Facebook)? The algorithms will be amplified through sensory immersion that divides us further, and sells rage and hate faster. 
4. Who wants more Facebook/Metaverse ads fed to your headset that amplify the technology obsession? 
5. I don’t want isolation but more connection.

The metaverse promises to be a more immersive social media experiment and the ordinal social media promises to connect us. It did until the algorithms to maximize revenue were switched on. You won’t be happier, just sadder, lonelier and more depressed.

Quality human relationships don’t happen though more technology. 5 people sitting in a room with headsets on doesn’t add to our humanness or happiness. It subtracts and distracts us from what really matters. Being fully human, aware, and connected.  

Last words

The trending of the Metaverse project is not looking good. Declining headset sales and the virtual Horizons World are struggling to provide an environment or community that people want to come back to or even sign up to.  

The Metaverse project has so far had tens of billions in losses and counting. But Mark is playing the long game. It could end in tears. Apple has also announced their Apple Vision Pro headset and if anyone can succeed it would be Apple. 

But the reality is with any startup that success is in the timing. Remember Google Glass? It folded in 2015 after being touted as the next big thing. Virtual reality is still a niche industry and is still mainly for gamers.  

The thing to keep in mind is that the metaverse is already here and it sits in your pocket or bag. We can pick it up and put it down. It’s our smartphones. And we have enough trouble managing that obsession. 

Humans want to be humans and being dragged into a parallel universe that isolates us and tries to replace the physical with virtual will continue to struggle. And it may take us into a future that is dystopian, dysfunctional and a disaster.

It’s time to stop scrolling, get back to listening to each other, being aware and being present. 

The post 5 Reasons Why I’m Not Buying into Mark Zuckerberg’s $100B+ Metaverse Disaster appeared first on Jeffbullas's Blog.

* This article was originally published here

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5 Best sites to Buy TikTok Views (Real & Cheap)

Getting views on TikTok is never easy…

You might be spending hours creating great videos but you still don’t get views… And that doesn’t feel good… Right?

QUICK ANSWER:
The best site to Buy TikTok Views, according to my independent test, is UseViral.com.

How can you fix this problem?

You can Buy TikTok Views.

We tested over 27 websites that sell views and made a list of the 5 best below.
(That provide the highest quality, real, and instant delivery at an affordable price).

We carefully rated the best sites to buy views on TikTok. We scored them out of 10 which is a summer of pricing, pros & cons and availability.

5 Best sites to Buy TikTok Views

Here are the 5 best sites to buy TikTok views:

These sites passed our detailed test on all levels and are very reputable providers to buy views on TikTok from. We have audited and purchased from every provider listed below to ensure you can be confident in your choice.

1. UseViral

Rating: 9.5/10

You can buy real TikTok views from UseViral.com.

On this website, you can purchase views that will appear instantly on your videos.

This company has thousands of customers and has been featured in MontereyHerald, Forbes and HuffPost for their great service. They also sell TikTok followers, likes, and comments.

PROS:

• High Quality Views
• High Retention
• Money-Back Guarantee
• Dedicated Account Support

 CONS:

• They don’t accept Bitcoin payments

For more info, visit UseViral.com.

2. SidesMedia

Rating: 9.3/10

The next site on my list is SidesMedia.com.

After testing their services, I can confirm that SidesMedia provides high-quality views and fast customer support.

They offer multiple packages that you can buy, ranging from 250 views, 500, 1000, 1,500, and all the way up to 5,000 to 10,000 views, so you can go viral quickly and easily using these services.

They accept all major payment options, from Visa and Mastercard to ApplePay, and have been featured as the best site to buy from by magazines like Outlook India, Business Review, Times Standard and Times Of Israel.

PROS:

• High Quality TikTok Views
• High Retention
• Money-Back Guarantee

 CONS:

• They don’t offer a free trial

For more info, visit SidesMedia.com.

3. TokUpgrade

Rating: 8.7/10

When it comes to the success of your TikTok it is important that you decide to choose a reputable company to help with your growth and to buy from. If you’re looking for a way to build all elements of your TikTok – followers, likes, and views from real followers – an organic TikTok growth service like TokUpgrade might be exactly what you need.

TokUpgrade provides some of the best engagement services for TikTok that help to generate more interest in your TikTok profile, gaining you higher levels of followers and engagement all at the same time.

This helps you refocus your energy on content creation and hashtag research while TokUpgrade takes the wheel in terms of TikTok growth. They offer 24/7 account management as well as in-depth advanced targeting features, making sure you’re only engaging and getting attention from relevant followers that you want viewing your account or multiple TikTok profiles.

For a long-term TikTok strategy that provides well-rounded results, TokUpgrade is definitely a great option.

PROS:

• Speedy delivery
• Friendly customer support
• No fake viewers

 CONS:

• No option for a slower delivery

Buy TikTok Views from Tokupgrade.

4. Toksocial

Rating: 6.7/10

The great thing about Toksocial is that you don’t have to deal with any fake viewers. They engage with real, active TikTok users so that you can get real views all the time. You’ll also get increased TikTok followers as well as the option to buy TikTok likes and views, giving you an all-around boost if you want to buy views on Tik Tok.

Toksocial will provide you with a dedicated account manager that will use the most advanced growth technology to provide you with complete TikTok growth. The service only takes minutes to set up when you buy and will keep going 24/7.

Toksocial helps your account get real, targeted growth while generating more interest in your account. This is what you really need in order to get more exposure on TikTok.

PROS:

• Boost your engagement fast
• 5 years of experience
• Professional marketers

 CONS:

• They don’t accept crypto payments

5. Growthoid

Rating: 7.9/10

Growthoid comes in second on our list because we’ve found it to be the most consistent and reliable service for buying TikTok views. Yes, there are several tools on this list that will do an adequate job, but Growthoid ticks all the boxes.

You can buy as little as 100 when you pay for TikTok views for less than a dollar and work your way up the packages. It’s a great approach to avoid looking inauthentic.

They also provide an immediate (or gradual) option for views, provide 24/7 customer support, and have a range of reputable payment providers including Apple Pay, Visa, Mastercard, Amex, and Bitcoin.

You can purchase as many as you want: 5, 10, 15, 20, 25, 30, 40, 50, 60, 70, 75, 80, 90, 100, 150, 200, 250, 300, 350, 400, 450, 500, 600, 700, 750, 800, 900, 1000 (1k), 1500 (1.5k).

2000 (2k), 2500 (2.5k), 3000 (3k), 4000 (4k) 5000 (5k), 6000 (6k), 7000 (7k), 7500 (7.5k), 8000 (8k), 9000, (9k) 10000 (10k), 15000 (15k), 20000 (20k), 25000 (25k).

30000 (30k), 40000 (40k) 50000 (50k), 60000 (60k), 70000 (70k), 75000 (75k), 80000 (80k), 90000 (90k) 100000 (100k), 200000 (200k), 250000 (250k), 300000 (300k).

400000 (400k), 500000 (500k), 600000 (600k), 700000 (700k), 750000 (750k), 800000 (800k), 900000 (900k) or even 1000000, 1,000,000, 1 Million, 1 M (1M), 2 Million (2M), 3 Million (3M), 4 Million (4M), 5 Million (5M), 10 Million (10M).

They never use bots when you buy cheap TikTok views. Every view comes from a real TikTok account. You can also buy Youtube views from them if you need to.

PROS:

• Professional company
• 5 years of experience
• Quality service

 CONS:

• No free trial

6. Social Viral

Rating: 7.5/10

If you need real TikTok views that can help to generate more interest in your videos, Social Viral delivers. They don’t mess around with fake video views – they’ll provide you with real, high-quality TikTok views when you buy.

They deliver packages very quickly, so it’s better to order smaller packages so that you don’t have to worry about being flagged or penalized by TikTok. You may also ask to drip deliver them.

Social Viral backs up its packages with a guarantee which means that you don’t have to worry about losing your views or having any issues in the long term. Your views will continue to prompt more views for the life of your TikTok videos.

They offer affordable packages that can work with pretty much any budget, making them a great option for buying TikTok views, followers, and likes.

PROS:

• Fast delivery
• Fast customer service
• Warranty

 CONS:

• Limited payment options

7. TokCaptain

Rating: 6.9/10

It can be really difficult to get a lot of viewers especially if you’re just starting out. TokCaptain is a well-established company that has been helping clients build their TikTok audience and video views since the platform launched and you can buy easily from this site.

TokCaptain can give you a boost in TikTok likes as well as followers. You can easily gain traction on TikTok with TokCaptain with its advanced targeting options and interactions.

You’ll have a variety of different monthly options to choose from when you use TokCaptain so you don’t have to deal with paying for one-time transactions when you need TikTok growth.

They also only engage with real, targeted users on TikTok. Check them out for a long-term TikTok growth strategy.

PROS:

• Professional team
• Targeted growth
• Genuine engagement

 CONS:

• Relatively new company

8. Media Mister 

Rating: 6.3/10

Media Mister has been around since social media was just getting started, meaning they’ve got tons of experience and expertise in bringing you valuable social media followers and engagement.

They’ve expanded their services to TikTok to help clients gain traction on the newly popular platform and reach new audiences with more TikTok views.

You’ll always get exactly what you need with Media Mister; they keep your profile totally safe with delivery time frames that are reasonable based on the package that you purchase. You can easily get engagements and followers for TikTok as well as other social media networks like Instagram, Facebook, YouTube, and more.

If you need more exposure for your TikTok, Media Mister is a top option.

PROS:

• Experienced marketing company
• Works with many apps
• Guaranteed

 CONS:

• They only accept Paypal as a payment option

9. FollowersUp

Rating: 6.1/10

FollowersUp is an extremely popular option in terms of TikTok growth. You can choose exactly how many views you need using its custom slider tool, helping you to get just the right number of views for your TikTok goals.

Not only that, they offer a lifetime warranty on every purchase, ensuring that you remain satisfied with your purchase over time and that you don’t lose any views. Viewers are a vital part of the success of growing TikTok. this website has a strong reputation for over-delivering for its customers with its TikTok promotions.

They only offer high-quality views, so they’re confident in their services and can keep your account safe. No one has ever been suspended or banned after buying from them.

FollowersUp also offers social media followers and engagement for platforms like Instagram, Facebook, and more. Take advantage of their packages to gain a strong cross-platform presence.

PROS:

• Buy followers, buy likes and buy viewers
• Quick delivery
• Good retention

 CONS:

• No free trial is offered

10. Bouxtie

Rating: 5.9/10

If you want to boost your viewership, Bouxtie is a good option. They’ve been around for quite some time, putting their expertise to grow clients’ social media.

Not only can you buy views on Tiktok from them, but you can also get buy engagement and buy followers for TikTok and buy service for other networks like Facebook, Instagram, etc. They are one of the most reliable in the industry.

Its services always appear high-quality and authentic so you don’t have to compromise your account’s reputation.

PROS:

• Affordable packages
• Diversified services
• Target viewers by gender

 CONS:

• Not many reviews of this company online

Buyer’s Guide about buying TikTok views quickly

In this last section, I’ll give you the inside scoop on how to buy TikTok views. It’s really simple, so I’m sure you’ll have no trouble at all! I’ll also discuss some tips that can help you get more popular and even perhaps hit the hallmark of going viral.

Let’s take a look.

How to buy TikTok views

The process of purchasing TikTok views is ultimately very simple; across most sites, it’s always the same process with differences only in site appearance and button locations. This is the general process you’ll go through when buying TikTok views:

• The first thing you should do is review the website of the company you’re thinking of buying from. Look carefully at how it provides its services, what its methods are, what quality the hits are.
• Second, you want to review closely all of the different packages that the company offers. You’ll want to choose one that best suits your needs; usually you can buy thousands of hits, but make sure that the delivery is safe if you decide to buy a bigger package.
• Third, you’ll need to give your username and info to place an order.
• Finally, you’ll finish the checkout process providing your payment info to complete the order. Then, you’ll wait for your package to be delivered over the specified time frame or wait for your organic growth service to start.

How to buy views on TikTok

And that’s it! It’s always good to check out customer reviews to see what others are saying about these companies. All of the companies on our list are safe and provide excellent results.

How to get high quality TikTok views for your TikTok videos when you purchase TikTok views

The final section will take you through some steps on getting more organic TikTok views on your own and even potentially going viral. What happens is that most people think that they can simply buy TikTok followers or learn where to buy TikTok views and likes and the work is done after you buy tik tok views and likes.

Don’t be one of those people – you will not see any long-term progress or results for your page if you decide that you don’t have to do anything else. You must continue to focus on your content strategy, research, and engagement on the platform.

In addition to buying TikTok views, here are a few tips that can help you get more views and maybe go viral Quickly:

• Know what’s trending: You’re much more likely to get video views if you know what is popular right now. This app is very much a platform of trending topics so you really have to follow up on video trends and challenges so that you can stay relevant and produce videos that are in line with what people are looking for and what they want to view. This will make a huge difference in your video view count.
• Add your own flavor: Once you know what’s trending, you’ve got to create some content that can set your videos apart and make them interesting. Why should someone view your video as opposed to someone else’s? Also, there are plenty of challenges that you can do on TikTok, and taking part in these can get you more video views, but you need to make sure there is something unique and desirable about you.
• Create your own challenge: Add something interesting to the TikTok community by creatively introducing your own challenge. This will also ask people to engage with you, get you more notoriety for your profile, and get you more original video views. This is a potential way for your account to go viral!
• Know your target audience: Know who your target audience is, know what kind of content does well with that group, and know what kind of content is entertaining and valuable. Try to teach people something, give them pointers or how-tos, be entertaining, and/or ask questions! Ask viewers to respond and engage with you. This is a great way to get more TikTok views and likes.
• Use hashtags: Hashtags are a MUST. You need to use them on your page if you want to get your video seen by more people.

Social media is a huge part of pretty much everyone’s life these days. For that reason brands, businesses, influencers, creators, and more are flocking to one of the hottest social media platforms to date.

TikTok offers users a unique opportunity to connect directly with your target audience through short videos and creative entertainment, which makes it different than Facebook or Instagram.

It seems to be a bit more casual and intimate than other social media platforms out there, making it a very lucrative way for brands, businesses, and creators to connect on a deeper level and build a really strong reputation.

Whether you’re just getting started on TikTok or are looking for ways to boost your performance, having a high number of viewers is really important if you want credibility on the platform and get more video views.

In order to buy the right type of views, you want to be diligent about what companies you buy from and what quality TikTok views they are offering. I’ve put together this article to help you choose a company that will help your TikTok account, not hurt it.

There are many types of views you can get when you buy TikTok views: legit tiktok views, cheap views, real views, purchasing tiktok views that area fake is possible.

No matter how many tiktok views you want, instant views, genuine tiktok views packages, authentic views, fast views, quick views, story views, legitimate views, drip feed views, views with instant delivery, views from real users, views from other social media networks, views from real people.

Views from bots, views from influencers, you can them from friends that will give you genuine tiktok views, you can buy tiktok views from the explore page where purchasing tiktok views is possible, views from active tiktok users and tiktok followers, views from random people or from your own tiktok account.

When you purchasing tiktok views on this app or on other social media platforms when you buy tiktok views or buy tiktok services or social media services for your tiktok profile or tiktok username.

Without using fake accounts on this social media network, but by using authentic tiktok users and active users with genuine views as each tiktok view can boost your social media growth company with social media promotions with high quality services and social media accounts with active views and active accounts.

Final thoughts about the Best Place to buy TikTok views

Hopefully, you have a good idea about the best companies to buy TikTok views cheap from. It’s definitely a viable option to prompt more video views – when you have a high number of views, people want to see what the hype is all about.

You can jumpstart your viewership by purchasing them. Coupled with hard work and great content, you’ll see much better results. Good luck!

About The Author: Antonio Lane is a tech entrepreneur who is passionate about marketing. He has helped hundreds of companies succeed on social networks. In this article Antonio has researched extensively the best places for buying views, from providers that deliver the highest quality at affordable rates giving each vendor an overall rating to help you quickly decide.

The post 5 Best sites to Buy TikTok Views (Real & Cheap) appeared first on Jeffbullas's Blog.

* This article was originally published here

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