6 Simple Ways to Build Stronger Relationships with Customers

It’s easier than ever to get customers these days – ask your local plumber or computer repair company, and they’ll tell you all about it. But one thing they won’t be able to tell you is how to keep them around once they’ve signed on the dotted line. And that’s because there are no one-size-fits-all methods for customer retention, but certain methods will work better than others.

The importance of building customer relationships

Make your customers feel special, and they’ll stick around.

There’s a reason marketers recommend focusing on customer retention over customer acquisition: once you’ve got a loyal following, they’re going to spread good things about your company through word of mouth, which will help attract new people.

Make sure to spend as much time nurturing customers as you do acquiring them – the right relationships are more valuable than ever these days, so don’t be afraid to put some effort into keeping current ones healthy and happy. Remember that when dealing with clients, businesses are still individuals who have a face. People appreciate pleasant interactions and look for ways to make their experience better.

This can also lead to higher profits down the road by building brand loyalty via friendliness (like smiling) versus being strictly professional (such as being too firm). Resulting in happy customers.

Customer relationships can be difficult to maintain, but you can use several simple techniques to strengthen your customer-business relationship. Whether you’re working to maintain strong customer relationships or trying to attract new ones, here are six ways that your company can build stronger relationships with customers.

1. Ask questions

Before you can build stronger relationships, you have to know your customers personally. To better understand who they are and what they value, ask them questions. They’ll appreciate that you take an interest in them, and it’ll help make your conversations more meaningful in general.

For example, instead of just asking for their name when someone walks into your store or business, ask how their day is going or how their family is doing. Although you may be focused on selling products and services, people want to feel like they matter – so it pays to acknowledge them as individuals rather than just as revenue sources.

In addition to conversational questions, try writing down some survey-style questions, too. You might even keep a journal where you write down your thoughts about customers every time you interact with them; eventually, these thoughts could lead to interesting new ideas for building rapport and strengthening relationships further.

If having one-on-one discussions feels intimidating or awkward, there’s another option: partner up with someone else at your company (or anyone else within reach) who has good interpersonal skills. You two can act as liaisons between company executives and clients/customers. Just remember not to turn these partnerships into a gossip session!

2. Listen actively

When your customers talk, don’t just listen to what they’re saying. Instead, listen to how they’re saying it. For example, are their words coming out at you quickly and impatiently? Or are they being considerate and kind about your time? These cues will tell you a lot about how much respect (or lack thereof) your customers have for you, and they can help you determine whether or not you should continue providing services to them.

If you hear that your customer is frustrated because they think you aren’t listening, they might be right – listen more actively so that both of you get what you need.

A good customer service rep doesn’t give up after only one attempt; if someone doesn’t like something, then keep trying until they’re satisfied! Even if they aren’t asking questions. It’s your job to solve problems. A bad customer service rep gives up too easily and waits for someone else to solve the problem. They expect other people (i.e., upper management) to make all of their decisions for them instead of taking matters into their own hands.

3. Invest in your customer relationships

According to a study by Bain & Co, the most common reason why companies lose customers is that they don’t take care of them. That’s an important piece of information for entrepreneurs looking to build a lasting company. While marketing, sales, and public relations all play vital roles in building a successful business, it’s in customer service where things often fall apart.

After all, if your products and services are good but you treat customers poorly, you might not be around long enough to reap any benefits. Fortunately, there are lots of simple ways you can invest in your customer relationships – and each one will help make your business more sustainable in the long run.

• Respond quickly: When it comes to customer service and support – in any industry – time is money. A major survey by Zendesk found that 69 percent of consumers said that being unable to get a response was their biggest pet peeve when dealing with businesses. One solution: Have dedicated phone lines or email addresses that deliver a consistent level of service (i.e., 24/7), so customers know exactly when someone will respond.
• Have regular contact: It may seem overly simplistic, but many businesses overlook something as seemingly obvious as saying hello and thank you when communicating with customers on an ongoing basis, especially during busy periods like Christmas or back-to-school season.

4. Give customers a reason to talk about you

It’s no secret that companies that invest in quality customer service and solid relationships see a payoff. These companies don’t merely offer quality products or services; they offer outstanding experiences that make customers want to share their stories (and send more business your way). So instead of focusing on how you can sell more, turn it toward how you can get customers to tell other people about you.

The best way to do that is to focus on getting those existing customers feeling connected, cared for, and remembered. It will keep them coming back while inspiring others to join in. Many businesses end up having conversations with potential customers where they feel like something’s missing. But, unfortunately, there is not enough information to make an informed decision, or sometimes there isn’t enough relationship between company and person on the other end of the line.

For example, when does someone ask your company’s name? Or what industry you work in? You have room to improvize and create better answers before someone decides whether they trust what you say next. So rather than falling back on boring marketing speak, take a few minutes to think through interesting details that would resonate with your target audience.

5. Help others solve problems

A customer is only as good as their last experience, and not every customer will have a positive experience. Whether it’s an equipment breakdown, wrong delivery, or an inconvenient store location, problems can put your customers off for months – and then you’re at risk of losing them for good. The key to keeping your customers happy is staying in close contact with them and taking action when you notice issues (rather than waiting for them to become bigger problems).

You may want to keep some review system in place that lets you know immediately when something goes wrong – if someone leaves a negative review online, your team needs to reach out to that person right away and make sure they have what they need.

6. Take action

Start thinking about some of your recent or past interactions with customers. What makes a good relationship? How can you continue to build and strengthen relationships? Do you have any ideas for future steps? Whether via blogging, social media, live events, or a newsletter, stay in touch and make sure to communicate with your customer base.

The more you communicate and show them that they matter to you, no matter how big or small their purchase is, they’ll feel appreciated and want to keep doing business with you. Plus, it will help build your brand! Finally, don’t underestimate customer loyalty – treat them well, go above and beyond, and they might stick around.

I hope this article helps you understand important ways to build stronger relationships with customers. Share your thoughts in the comment section below.

Guest author: Syed Fahad Ahmed is a Digital Marketer and content producer at Appsocio who build innovative ideas and content to promote various products of the company in the market. He aims to extend his assistance in B2B and IT marketing through his engaging Blog.

The post 6 Simple Ways to Build Stronger Relationships with Customers appeared first on Jeffbullas's Blog.

* This article was originally published here

Start making $100+ per day this week with the best dfy system - Subscribe here!

Empathy Marketing: How B2B Businesses Can Gain a Competitive Advantage

Businesses need relationships to thrive. When compared to first-time customers, repeat customers spend 67% more on purchases. Empathy is essential to build relationships that create repeat customers. This is especially true for B2B companies because their patrons are looking for the best way to satisfy their customer base.

Empathetic marketing means your client is at the heart of your operations. You must understand who they are holistically. Analytics can tell you what people like, but they do not help you fathom the hardships in their life or what drives their decisions. This style of marketing focuses on recognizing these characteristics to best serve their needs.

How vendor decisions are made

First, it is crucial to appreciate how vendors are chosen. Companies must have the resources necessary to operate, and that means selecting the correct vendor to fulfill those needs. Each business will have its own way of picking its suppliers.

Decisions about insignificant purchases, like paper clips, can be made quickly without extensive research into the product. On the other hand, large items, like the fabric used to manufacture clothing, require a more thorough selection process. A bigger business may have a board of people to debate these decisions. Price, quality, customer service, turnaround time, and more are all taken into consideration.

In addition, making your values known and upholding them will help you draw in and retain new customers because people want to support real people who have values like theirs. Also, it is paramount to secure trustworthy representatives since they influence how consumers view your brand. There are many red flags to keep an eye out for to prevent a dishonest ambassador.

Think about a time where you had a poor experience with a brand. It likely drove you to seek out a new company for the same product. You’ll want to avoid these same mistakes you have been on the receiving end of, and empathetic marketing can sway vendor decisions to your advantage.

Apply empathy

Recall that companies are run by people, and businesses thrive with good relationships. Empathy can assist in cultivating these connections, but how can you apply empathy to your business model?

You must get to know your patrons, and this is not just about collecting data points. There are many ways to get to know your clients. You can send surveys, ask for feedback, or read reviews; however, the best way is to keep lines of communication open.

Emails, phone calls, or in-person conversations will help you get to know your customers better, yet that is only the first step. It is important they know their feedback is taken into consideration. It is still your business, so do not feel like you have to make all the changes suggested to you. Nevertheless, the customer should feel heard.

To go above and beyond, you can inquire specifically about your client’s operations, so you can tailor your supplies and services to best suit their needs. For example, offering a variety of ways to accept payment is a small change that can greatly improve your patron’s experience. According to recent surveys, over 70% of online customers report favoring a credit card exclusively for their digital transactions. Knowing and acting on these small things will make their experience with your brand more personal and pleasant.

Another way you can put your clients at the center is to reward their loyalty, and there are endless possibilities of how you can do this. Of course, there are loyalty programs, discount codes, or bulk pricing options. If you want to take a more personalized approach, you can learn when their sales dip during the year and offer discount codes or free shipping to show your support during these stressful times.

One example comes from Domino’s, the pizza restaurant franchise. Participating locations supported small and locally owned businesses this year by purchasing gift cards to give away to their customers. Over 2,000 gift cards were purchased and given out. This showed their support for local businesses and enhanced their rapport with their patrons. There are many benefits to be gained from generosity; however, it should not put your own business in jeopardy. As well, you should be cautious of false or poor charity. A company that flaunts donations yet fails to support its own employees will be seen as dishonest and could cost you more than just bad press.

The fastest way to lose trust and patrons is a security breach. In 2021, the average cost of a data breach was USD 4.24 million. Successful cyber-attacks not only cost you financially but also in team morale and reputation. Thus, cyber-security is a vital part of any business.

Image Source

A multilayered approach will help you protect you and your client’s data from criminals. This strategy includes using firewalls, anti-virus software, VPNs, and ongoing user security training. Keep in mind that not all security products are created equal. Some VPNs have been known to leak information, so be sure to research which programs are going to do the best job at protecting your private records.

Client acquisition and content strategies

Acquiring new clients takes dedication and time. To gain new clients, they will have to know who you are and what your business is about. SEO will help you maintain and increase your ranking in search engine results. There are several types of software available for SEO.

Additionally, you must consider where and how potential buyers will run into your advertisements. Social media ads, embedded ads, and mailing lists are all ways to reach new audiences. Retention advertisements can be done through text messages and email newsletters, and these require a delicate balance to preserve users’ attention without driving them to unsubscribe.

Personalization is becoming a crucial part of marketing. If you’ve employed empathetic marketing, then, you’ll have a better idea of what makes your customers tick. You should tailor content that fits the desires of your buyers like creating tutorials or offering hacks to better use your products.

Conclusion

Empathetic marketing can bring your company a competitive advantage. In a world where there are endless options to choose from, people are willing to search for and select a brand that aligns with their beliefs. Moreover, they want to support businesses that support them in return.

Empathy will help you build and retain strong relationships, and you will gain insights into your customers. This information will allow you to customize communication, services, products, and content that help your patrons feel valued. Lastly, a good reputation will attract new clients and keep your current ones pleased to continue doing business with you and your company.

Guest author: Lee Li is a project manager and B2B copywriter from ShenZhen, China, and is currently based out of Singapore. She has a decade of experience in the Chinese fintech startup space as a PM for TaoBao, MeitTuan, and DouYin (now TikTok).

The post Empathy Marketing: How B2B Businesses Can Gain a Competitive Advantage appeared first on Jeffbullas's Blog.

* This article was originally published here

Start making $100+ per day this week with the best dfy system - Subscribe here!

The Best Sites to Buy TikTok Views in 2022 (Updated)

Social media is a huge part of pretty much everyone’s life these days. For that reason brands, businesses, influencers, creators, and more are flocking to one of the hottest social media platforms to date – TikTok.

Although TikTok has only been around for a couple of years it’s already hit the 1 billion monthly user mark, making it on par with Instagram in terms of monthly use. This is a big deal because Facebook and Instagram have been around for over 10 years while TikTok has hit such high levels of popularity in a short time.

TikTok offers users a unique opportunity to connect directly with your target audience through short videos and creative entertainment. It seems to be a bit more casual and intimate than other social media platforms out there, making it a very lucrative way for brands, businesses, and creators to connect on a deeper level and build a really strong reputation.

Whether you’re just getting started on TikTok or are looking for ways to boost your performance, having a high number of TikTok views is really important. One unique thing about TikTok views is that users can see how many you have in the video thumbnail, making it extra important if you want credibility on the platform.

Finding ways to get more video views can be a challenge, but luckily there are some companies out there that you can buy TikTok views from.

In order to buy the right type of views, you want to be diligent about what companies you buy from and what quality TikTok views they are offering. I’ve put together this article to help you choose a company that will help your TikTok account, not hurt it.

I’ll also talk about how to buy TikTok views as well as some tips to help you go viral on the platform. Let’s go!

1. Stormlikes

Stormlikes is number one on our list because we’ve found it to be the most consistent and reliable service for buying TikTok views. Yes, there are several tools on this list that will do an adequate job, but Stormlikes ticks all the boxes.

You can start with as little as 100 TikTok views for less than a dollar and work your way up the packages. It’s a great approach to avoid looking inauthentic. They also provide an immediate (or gradual) option for views, provide 24/7 customer support, and have a range of reputable payment providers including Apple Pay, Visa, Mastercard, Amex, and Bitcoin.

The kicker? They never use bots to get your TikTok views. Every view comes from a real TikTok account.

2. Social Viral

If you need real TikTok views that can help to generate more interest in your videos, Social Viral delivers. They don’t mess around with fake video views – they’ll provide you with real, high-quality TikTok views.

They deliver packages very quickly, so it’s better to order smaller packages so that you don’t have to worry about being flagged or penalized by TikTok. You may also ask to drip deliver them.

Social Viral backs up its packages with a guarantee which means that you don’t have to worry about losing your views or having any issues in the long term. Your views will continue to prompt more views for the life of your TikTok videos.

They offer affordable packages that can work with pretty much any budget, making them a great option for buying TikTok views, followers, and likes.

3. UseViral

UseViral is one of the best sites out there to buy TikTok views. If you need a reputable company that has years of experience in social media growth, you’ll definitely want to check this site out.

Working for years to build a network of thousands of users, UseViral provides you with real TikTok views, likes, and followers. You can choose anywhere from 1k to 100k views, which can be a big boost for your TikTok videos.

They also keep you safe with a delivery time frame that won’t get you flagged by TikTok. Its team is composed of experts in the field of social media and knows exactly what its clients need to see real success on social media.

You don’t have to worry about any fakes or phonies when you go with UseViral; all of its engagements are provided directly from an in-house network, ensuring you get top quality, all the time.

You can also grow your YouTube, Twitter, Twitch, and other social media networks with UseViral.

4. SidesMedia

Finding a reliable company that is going to provide you with real, high-quality TikTok views can be tough. Many companies just want to turn a quick profit and won’t send you anything of value. SidesMedia isn’t one of those companies – they care about their clients’ success.

SidesMedia has been around for years as well, providing quality social media growth for networks like YouTube, Twitter, Pinterest, and more. They’ve expanded their services to TikTok, which is great news for those looking to buy TikTok views, likes, as well as followers.

SidesMedia has an expansive network of over 5000 users that allow them to provide you with real TikTok views, something that is really valuable from a social media growth company.

When you buy TikTok views from SidesMedia, you will perpetuate more views on your account over time, helping your overall performance and building up your TikTok profile.

5. TokUpgrade

If you’re looking for a way to build all elements of your TikTok – followers, likes, and views from real followers – an organic TikTok growth service like TokUpgrade might be exactly what you need.

TokUpgrade provides some of the best engagement services for TikTok that help to generate more interest in your TikTok profile, gaining you higher levels of followers and engagement all at the same time.

This helps you refocus your energy on content creation and hashtag research while TokUpgrade takes the wheel in terms of TikTok growth. They offer 24/7 account management as well as in-depth advanced targeting features, making sure you’re only engaging and getting attention from relevant followers that you want viewing your account.

For a long-term TikTok strategy that provides well-rounded results, TokUpgrade is definitely a great option.

6. TokCaptain

It can be really difficult to get a lot of TikTok views especially if you’re just starting out. TokCaptain is a well-established company that has been helping clients build their TikTok audience and video views since the platform launched.

TokCaptain can give you a boost in TikTok likes as well as followers. You can easily gain traction on TikTok with TokCaptain with its advanced targeting options and interactions.

You’ll have a variety of different monthly options to choose from when you use TokCaptain so you don’t have to deal with paying for one-time transactions when you need TikTok growth.

They also only engage with real, targeted users on TikTok. Check them out for a long-term TikTok growth strategy.

7. Toksocial

The great thing about Toksocial is that you don’t have to deal with any fake TikTok views. They engage with real, active TikTok users so that you can get real views all the time. You’ll also get increased TikTok followers as well as TikTok likes, giving you an all-around boost.

Toksocial will provide you with a dedicated account manager that will use the most advanced growth technology to provide you with complete TikTok growth. The service only takes minutes to set up and will keep going 24/7.

Toksocial helps your account get real, targeted growth while generating more interest in your account. This is what you really need in order to get more exposure on TikTok.

8. Media Mister 

Media Mister has been around since social media was just getting started, meaning they’ve got tons of experience and expertise in bringing you valuable social media followers and engagement.

They’ve expanded their services to TikTok to help clients gain traction on the newly popular platform and reach new audiences with more TikTok views.

You’ll always get exactly what you need with Media Mister; they keep your profile totally safe with delivery time frames that are reasonable based on the package that you purchase. You can easily get engagements and followers for TikTok as well as other social media networks like Instagram, Facebook, YouTube, and more.

If you need more exposure for your TikTok, Media Mister is a top option.

9. FollowersUp

FollowersUp is an extremely popular option in terms of TikTok growth. You can choose exactly how many TikTok views you need using its custom slider tool, helping you to get just the right number of views for your TikTok goals.

Not only that, they offer a lifetime warranty on every purchase, ensuring that you remain satisfied with your purchase over time and that you don’t lose any views.

They only offer high-quality views, so they’re confident in their services and can keep your account safe. No one has ever been suspended or banned after buying from them.

FollowersUp also offers social media followers and engagement for platforms like Instagram, Facebook, and more. Take advantage of their packages to gain a strong cross-platform presence.

10. Bouxtie

If you want to boost your TikTok views, Bouxtie is a good option. They’ve been around for quite some time, putting their expertise to grow clients’ social media.

Not only can you buy TikTok views from them, but you can also get engagements and followers for TikTok and other networks like Facebook, Instagram, etc. They are one of the most reliable in the industry.

Its TikTok views always appear high-quality and authentic so you don’t have to compromise your account’s reputation.

A guide to TikTok views

In this last section, I’ll give you the inside scoop on how to buy TikTok views. It’s really simple, so I’m sure you’ll have no trouble at all! I’ll also discuss some tips that can help you get more popular on TikTok and even perhaps hit the hallmark of going viral.

Let’s take a look.

How to buy TikTok views

The process of buying TikTok views is ultimately very simple; across most sites, it’s always the same process with differences only in site appearance and button locations. This is the general process you’ll go through when buying TikTok views:

• The first thing you should do is review the website of the company you’re thinking of buying from. Look carefully at how it provides its services, what its methods are, what quality the TikTok views are, as well as what information they offer on the website. The company should have a FAQ, clearly show its pricing, as well as offer support. Once you’re sure that the site looks good and the company is reputable, you can move on to the next step.
• Second, you want to review closely all of the different packages that the company offers. You’ll want to choose one that best suits your needs; usually you can buy thousands of TikTok views, but make sure that the delivery is safe if you decide to buy a bigger package. Getting a delivery of 5k views all at one time could get your account flagged. If you’re working with an organic growth service, you’ll have to choose a plan that makes the most sense for your needs.
• Third, you’ll need to fill in some basic information so that you can be provided with your chosen package or services. This typically includes your email, basic info, and your TikTok handle name. If it’s an interactive service they may require your password in order to be able to engage on your part; they don’t store your password and that is safe. If it’s a one-time service delivery, they should never require your password.
• Finally, you’ll finish the checkout process providing your payment info to complete the order. Then, you’ll wait for your package to be delivered over the specified time frame or wait for your organic growth service to start.

And that’s it! It’s always good to check out customer reviews to see what others are saying about these companies. All of the companies on our list are safe and provide excellent results, but you can also be critical and make sure you feel good about them before buying.

How to go viral on TikTok

The final section will take you through some steps on getting more organic TikTok views on your own and even potentially going viral. What happens is that most people think that they can simply buy TikTok followers or buy TikTok views and the work is done.

Don’t be one of those people – you will not see any long-term progress or results for your TikTok if you decide that you don’t have to do anything else. You must continue to focus on your content strategy, research, and engagement on the platform.

What’s more, there’s no science to “going viral,” but there are some different things you can do to increase your chances.

In addition to buying TikTok views, here are a few tips that can help you get more views and maybe go viral:

• Know what’s trending: You’re much more likely to get video views if you know what is popular on TikTok. TikTok is very much a platform of trending topics so you really have to follow up on video trends and challenges so that you can stay relevant and produce videos that are in line with what people are looking for and what they want to view. This will make a huge difference in your video view count.
• Add your own flavor: Once you know what’s trending, you’ve got to create some content that can set your videos apart and make them interesting. Why should someone view your video as opposed to someone else’s? Also, there are plenty of challenges that you can do on TikTok, and taking part in these can get you more video views, but you need to make sure there is something unique and desirable about you.
• Create your own challenge: Add something interesting to the TikTok community by creatively introducing your own challenge. This will also ask people to engage with you, get you more notoriety for your profile, and get you more original video views. This is a potential way for your account to go viral!
• Know your target audience: Know who your target audience is, know what kind of content does well with that group, and know what kind of content is entertaining and valuable. Try to teach people something, give them pointers or how-tos, be entertaining, and/or ask questions! Ask viewers to respond and engage with you. This is a great way to get more TikTok views and likes.
• Use hashtags: Hashtags are a MUST. You need to use them on your TikTok if you want to get your video seen by more people.

Final thoughts – Top sites to buy TikTok views

Hopefully, you have a good idea about the best companies to buy TikTok views from. It’s definitely a viable option to prompt more video views – when you have a high number of views, people want to see what the hype is all about.

You can jumpstart your TikTok views by purchasing them. Coupled with hard work and great content, you’ll see much better results. Good luck!

Guest author: Johnny Pulling is a serial tech entrepreneur who has been living in Serbia for the past 12 years. Passions are crypto and growth hacking to help companies succeed online.

The post The Best Sites to Buy TikTok Views in 2022 (Updated) appeared first on Jeffbullas's Blog.

* This article was originally published here

Start making $100+ per day this week with the best dfy system - Subscribe here!

AI Trends In 2022 – The Future of Technology

A ­­­­hundred years ago, human beings were at the top of the food chain. Thanks to their ability to evaluate situations and create innovative solutions that their neighboring animal species were unable to do. But in recent times, it has become somewhat evident that we might not be the superior race a hundred years from now.

Our creativity, ability of decision-making, and our ethics were what separated us from the animals. But maybe what separates us and the next alpha species isn’t innovation but processing power. Read on to find out how AI may become innovative and creative in the future. And how it may affect the lives of the global population. 

Creative Artificial Intelligence (AI) is the future 

In July 2021, an AI named DABUS was granted the first patent in the world for an AI-based product; a food container that utilized fractal geometry. This news was published in July 2021, Patent Journal, and was marked as one of the most significant developments in the patent industry. DABUS operates by stimulating human-like ideas and brainstorming. 

Although this is a minimal development, it does mark a shift in the creative abilities of AI. Similarly, Czinger Vehicles has developed the Czinger 21C, a hybrid sports car whose chassis was developed entirely by Artificial Intelligence. The design is complicated enough that experts can easily say that no human could design something like it. Events like these make it safe to say that AI will be imperative in the future. 

Diego Lo Giudice, an analyst for Forrester, claims that AI will be fueling the creative world in the future, surpassing initial expectations for AI and connecting businesses and their processes with the digital world to create products that may significantly impact customer experiences. 

Thanks to the traditions of science fiction and partially due to the cautious nature of humans, many AI projects will have to be explained in great detail so that even the ordinary consumer will understand and trust businesses that claim to utilize AI in their processes. 

Ethics and explainability will play a crucial role in developing AI so that business practices are focused on fairness and transparency rather than being entirely focused on competition. Experts speculate that by 2025, many companies will have to completely overhaul their design processes to include more human oversight of AI solutions and enable more explainability in AI. 

Ian Ryan, the global head of the SAP Institute for Digital Government, is one of the people at the forefront of exploring AI explainability. As part of a research series of the Australian Public Sector, in which the impact of technology on society is being studied, Ryan said that AI could help offer citizens high-quality services if organizations set smart, measurable goals. 

AI and its applications are limited by only three components, the model of AI, the information inputs it receives, and the people that use it. All components must be synchronized to enable society to achieve a particular goal. The AI needs to be trained constantly to support workers while keeping their data protected from intentional or unintentional bias. 

Ian Ryan also stipulates that businesses and other establishments will need to involve employees and the public in developing their AI by including a high degree of explainability in even their most complex AI models, rather than leaving AI to be autonomous. 

By using explainability to establish trust between a corporation and its users, AI can gain access to multiple, seemingly distant data points that would be impossible for a human brain to connect on time. On the other hand, AI can compute even the most insignificant details and provide a result in a much quicker time frame. By doing so, AI will enable employees to become more creative and more productive as AI will remove repetitive and meaningless tasks and let them focus on high-value activities. 

Analysts from Gartner warn businesses that AI will require constant governance and updates to enable it to help corporations emerge stronger from the pandemic. Simply using AI wouldn’t be enough; it will need to be developed rigorously to keep up with evolving data points and business processes. 

AI will be everywhere

Several analysts predict that AI will profoundly benefit the human race in making better decisions for businesses and other processes as well. By combining human knowledge with Artificial Intelligence, natural language processing, and pattern recognition, organizations will be able to take preemptive action to ensure their workers are more efficient and more effective by the year 2026. 

Nearly 30% of organizations, according to the IDC, will utilize AI-driven insights on behavioral economics to direct employees’ actions. This will eventually lead to a 60% higher return in measurable outcomes by 2026. 

In the short term, analysts hope that traditional brick-and-mortar businesses will learn from digital enterprises and adapt to their AI-first methods to become digitized themselves. In other words, more AI will lead to businesses removing redundancies in their work processes and lowering delays between data inputs and the decisions that can be made using them to effectively achieve desired results. 

In the past, organizations quickly improved their processes by using precise methods that targeted specific segments of the production process before achieving results. However, AI brings about a need to radically reshape entire processes to better enable companies and organizations to unlock the true potential of Artificial Intelligence, which will have profound implications around the world. 

AI will shape governments and public policy

Thanks to the shifting of alliances between several first-world countries and others, many governments are adopting a data-driven approach in which the efficiency of public offices is being improved to remove internal vulnerabilities. And one important aspect in public policy aided by Artificial Intelligence is the convergence of data privacy, national security, and cybersecurity. This has been reflected in the sudden rise for AI-based solutions that have impacted on a global scale. 

Artificial Intelligence offers possibilities in boosting the efficiency of public policy implementation and cybersecurity and public safety on the ground level in governments. But to accomplish such a substantial task, the public sector will have to do many things. 

Firstly, challenges will have to be identified on every level of hierarchy before an attempt to eradicate those challenges is made.

Once those challenges have been identified, the next recommended step would be to bring the general population into confidence by using AI explainability so that operations are aligned with the interests of all stakeholders. And in the final stage, work and other integral processes will have to be redefined so that they can be molded around the potential benefits of AI rather than vice versa. 

In short, governments will need to address challenges while balancing their budgets and the expectations of their relative stakeholders carefully. One such example can be taken from Japan. This small yet capable country has taken the initiative to integrate society and businesses by using AI and other technologies to better the lives of Japan’s inhabitants. By using data collected with consent from all stakeholders, Japan implements methods to move it towards a fully connected society. 

The above example is just one such instance of AI used in government and public policy-making to enable digitization. The future will undoubtedly hold many other marvels that will be revealed with time. But one thing is clear; Artificial Intelligence may just be the technology to change the world for the better. 

Guest author: Zeeshan Hussain Bhatti is a blogger by passion and a Digital strategist & Tech Geek by profession, having a tech background with Professional Ghostwriting and experience in I.T development services, Zeeshan is eager towards exploring the modern-day tech landscape. With having interest in technology, Bhatti writes about leading edge technologies, Artificial Intelligence, Automotive Industry, Logo Designing and much more.

The post AI Trends In 2022 – The Future of Technology appeared first on Jeffbullas's Blog.

* This article was originally published here

Start making $100+ per day this week with the best dfy system - Subscribe here!

SuperLemon WhatsApp Support Review – Does Your Shopify Store Need This App?

The average eCommerce cart abandonment rate is 69.57%… it rises to over 85% on mobile!

Not that I need to spell it out, but that means for every 10 people that visit your website and add a product to their cart, 7 are deciding not to complete the purchase.

I’m not talking about casual website viewers, either. These shoppers have browsed your products, selected one (or several) they like, and then got cold feet at the very last second. They’re ready-to-buy leads.

If you consider these statistics over a larger sample size, things start to get scary. Hundreds of people could be abandoning carts on your Shopify store, costing you thousands of dollars every month.

What can you do about it?

Well, there are dozens of abandoned cart recovery strategies for Shopify stores. Some involve remarketing, others email follow-ups, and almost all of them utilize Shopify apps to re-engage with lost customers.

We were lucky enough to get our hands on SuperLemon’s WhatsApp Support App for today’s review. It’s one of the highest-rated automated abandoned cart recovery apps on the Shopify marketplace, and we were super-impressed with how it worked.

Let’s take a closer look…

What is SuperLemon WhatsApp Support?

SuperLemon connects your Shopify store with WhatsApp and dramatically improves the customer experience. It has a beautiful WhatsApp button that is fully customizable to match your brand and has a Google Chrome Extension to handle customer support smoothly on the web.

This app comes with automated WhatsApp message templates for abandoned cart recovery, order confirmation, order shipment, cash on delivery (COD) confirmation, and more.

It helps you reach your customers in real-time (and allows them to contact you) and removes friction from the purchasing process. If someone wants to know about your shipping times, they can get an answer via this app. If they’re unsure about payment processors, you can handle it here, too.

Most website visitors leave without purchasing because they can’t find the product they want or get quick answers to their questions – SuperLemon’s app solves both of these problems.

What are the key features?

SuperLemon is not just an ordinary messaging tool but has great features to help boost your sales. Here are some that stood out during our review:

• Multi-agent support – You can connect up to five different WhatsApp numbers for support agents so your whole team can handle requests.

• Chat analytics – The app provides analytics about customer behavior, interactions, and popular products, so you can make informed decisions about your business.
• Abandoned cart recovery – You can use the templates provided or create custom messages for recovering abandoned carts, offering discounts, and more.

• Automate transactional messages – Order and delivery confirmation messages can be big time-wasters, but you can automate them easily with this app.
• Customizable chat button – You can ensure the live chat button suits your store with a full range of customization options and over 50 button designs.

How does this app compare to the competition?

Yes, there are other abandoned cart recovery apps available on the Shopify App Store such as WATI, Sendmation, and Softpulse, so how does SuperLemon compare?

Pros

• We found the setup and installation of this app easier than the alternatives.
• The button customization options were unrivaled, making it great for an on-brand solution.
• SuperLemon has a nifty Chrome Extension, which many of the others don’t.
• It’s the most reviewed WhatsApp Support plugin in the Shopify App Store, with over 800 reviews and an average rating of 4 out of 5.

Cons

• It doesn’t have a shared team inbox like some others.

All-in-all SuperLemon’s WhatsApp app for Shopify is an excellent customer service solution that could save you thousands of dollars in abandoned carts. It’s worth trying the free trial!

How do you set up SuperLemon WhatsApp Support?

Getting started with SuperLemon’s WhatsApp Support app is really easy.

• Navigate to its page on the Shopify App Store here.
• Click the “Add app” button to add it to your store.

• Once installed on your store, enter your WhatsApp number, name, and enable the basic settings to start using it.

• Edit the on/off hours, button appearance, greetings, welcome messages, chat position, display pages, and more using the easy-to-understand app settings.
• Start interacting with your customers and recovering abandoned carts!

How much does SuperLemon WhatsApp Support cost?

There are three plans to choose from; Free, Pro, and Ultimate, and there is also a 30-day Free Trial with the Pro and Ultimate plans.

Here’s a breakdown of what you get from each package:

Free

• Unlimited WhatsApp Chats
• Multiple WhatsApp Numbers
• WhatsApp Share Button
• Greetings Widget
• Global On/Off Hours
• 50+ Premium Button Design

Pro ($7.99 per month)

• All features in FREE +
• WhatsApp Support Extension
• Order History
• Custom Quick Replies
• Custom Order Related Templates

Ultimate ($9.99 per month)

• All features in PRO +
• AUTOMATED & Manual WhatsApp Messages
• Abandoned Cart Recovery
• CRM – Order Confirmation, Order Shipment
• Priority Support

Start a FREE trial of SuperLemon today.

Final words

WhatsApp is an extremely popular messaging app in Brazil, India, Mexico, Spain, Colombia, Italy, the UK, South Africa, the USA, Nigeria, Germany, France, Canada, Pakistan, Indonesia, Hong Kong, Netherlands, and Costa Rica – basically the entire world!

With SuperLemon’s WhatsApp Support app for Shopify, you can engage with customers via an app they are already using and familiar with. All the message templates are pre-approved by WhatsApp and available in 11 different languages.

With over 25,000 users and 800+ reviews, this app is a must-have for eCommerce businesses.

Ready to get started? Install SuperLemon now.

The post SuperLemon WhatsApp Support Review – Does Your Shopify Store Need This App? appeared first on Jeffbullas's Blog.

* This article was originally published here

Start making $100+ per day this week with the best dfy system - Subscribe here!

6 Effective Ways to Promote Your Business Through Facebook

Business owners across the world have been using Facebook to market their business since the inception of a business page within the Facebook organization. And why wouldn’t they? Facebook is one of the very few platforms in the world that allows you to reach people in almost every continent of the world. You can promote your business through various means which can be placed in the two broad categories of “paid” and “free” marketing.

 But within these two categories lies an entire universe, or rather metaverse, of options. Choosing the right option for your specific business can be a daunting task due to the various options and their unique applications which aren’t a “one-size-fits-all solution”. Instead, you have to be careful when taking any action to promote or market your business on Facebook. This is because sometimes, your content can have unintended effects when done poorly.

1. Build a Facebook page for your business

Before you go about deciding the kind of content you want on your business page, you need to establish an online presence and announce to the world that you’re officially open for business. And the best way to do that besides holding a large opening party is to set up your own Facebook page. The process is fairly simple;

• Open your Facebook profile
• At the top of the page, select ‘create’ and then choose ‘page’
• Give your business page a name
• Enter miscellaneous details

And there you have it, you’ve opened a Facebook page for your business. Although, there might be a few various details that you might have to take care of such as your cover photo, etc. But once you have established a Facebook Page for your business, then you will find that there are several benefits to having a digital presence. The first advantage is that it would be free. And the second benefit is that you will be able to post content and interact with your viewers and followers regarding their opinions of the content.

2. Use Facebook Groups to their full potential

Now that you’ve created a profile for your business that can be considered as the voice of your business, you must now embark on a journey filled with multiple emotions. You must join Facebook groups. As many as you can.

The reason behind this is that Facebook has allowed people to form international communities based on their interests. And chances are that at least one of those interests aligns itself with the nature of your business.

To better understand this, try thinking about your business and the kind of people that associate themselves with your product or service. If you offer adventure tours, then your target audiences could range from adrenaline junkies to college students on vacation. On occasion it may even include newly married couples on their honeymoon.

Point being, that the best way to interact with your audiences is to find them. And what better way than finding a group of people who all have the same interest as you’re looking for.

Another reason to use Facebook Groups

While these groups are certainly useful for connecting businesses with willing clientele, there is another benefit that is sadly the most neglected. Facebook groups connect people, with no prejudice aside from their interests. Which is why Facebook.com is one of the most perfect places to connect with businesses that offer services or products which would complement yours.

Another benefit of Facebook groups is that many businesses can find strategic partners across the world that can help in making that business more efficient. Many businesses even collaborate with strategic partners online to mutually boost brand awareness in the public by mentioning each other on individual Facebook Feeds.

3. Automate a blog with your page

Once you’ve connected with enough people through Facebook groups and other methods, you’re ready to not only listen, but speak too. If you’ve managed to gather a significant following of people who actively connect with your business, then the smartest step to take is to start rolling out your own content on a weekly basis.

Using a simple WordPress website, you can start your blog with a registered domain. Once you’ve managed that, your business can start interacting with people on a larger scale using a blog that you automate to be posted on your Facebook page. This will allow you to subtly inform your audience about a product or service that you provide yourself or endorse. Although, there are other sources of revenue associated with running a blog such as affiliate marketing and ad revenue.

But the main point should always be; to establish a community of supporters who identify themselves with your brand. By doing so, you will be able to promote your business through those followers who will use the most powerful marketing tool ever made; word-of-mouth.

4. Use Facebook Ads

Facebook Ads are a great way to promote any new products or service features and to encourage sales for your business directly through Facebook. They allow you to create a tailored message and send it to a specific audience so that conversion rates are at their highest possible.

Facebook Ads allow you to target audiences based on various demographic factors such as age, gender, income, location, interests, and even behaviors and recent purchases. But Facebook Ads can be customized even more extensively. This is because Facebook Ads hold categories within themselves. Ads can be in the form of image, video, stories, slideshows, and several others. Another way that Facebook Ads can be customized is based on your business objectives. These objectives could range from brand awareness campaigns to lead generation campaigns and everything in between. Add to that the fact that Facebook is one of the oldest and largest online social platforms and you have a great recipe for promoting your business with paid Facebook ads.

5. Post Video Content

In the last few decades, video content has gained immense popularity. With nearly every business using some digital marketing agency or the other to help them create video content. Of course, at a certain point many content creators choose to create real-life video content by producing and directing it themselves. However, there are also many businesses that outsource video creation to certain animation companies. And although the choice is yours, our recommendation for a video animation company is Animation Iconix. Thanks to their reputation and the positive reviews of their previous clientele, we’ve concluded that this is one of the companies that can help businesses gain traction by creating engaging animated video content.

6. Go Live Regularly

Just as doctors recommend a regular and healthy amount of exercise, we recommend going live to interact with customers and other portions of your audience. This allows them to see your business as a relatable thing that is down to earth rather than seeing it as another corporate organization. But just like exercise, you shouldn’t overdo it. Many social media influencers find that going live once or twice a week is a good amount as it gives your business the opportunity to engage your audience without being around all the time.

This tactic should help increase your brands value in front of your audience by coming off as a fun-loving business that is free from corporate ruthlessness. What’s more, if you’re considering promoting a product then going live with it might be the perfect way to introduce it to your audience.

Listen to your audience

While this may be considered highly conventional, many businesses just don’t do it enough. Listening to the audience to find their honest opinions is one of the biggest advantages of going live. You can ask questions, clarify your own views and even interact with other strategic partners to promote your business.

Although data analytics is extremely helpful in this regard, listening to the voices of your audience in a one-on-one situation can be much more insightful for the right entrepreneur. Data can only tell you what your audience did or didn’t do, but listening to them can give you some knowledge about why they did or did not take a specific action.

Host giveaways

Since you’re already going live, one of the best promotional methods since the dawn of marketing has been a free sample. In the old days, it would happen in the middle of a mall, on a stage. But these days, giveaways can be very useful tools in driving free engagement to your business page, which is why this must be considered at least once every 6 months.

Guest Author: Zeeshan Hussain Bhatti is a blogger by passion and a Digital strategist & Tech Geek by profession, having a tech background with website iconix and experience in I.T development services, Zeeshan is eager towards exploring the modern-day tech landscape. With having interest in technology, Bhatti writes about leading edge technologies, Artificial Intelligence, Automotive Industry, Logo Designing and much more.

The post 6 Effective Ways to Promote Your Business Through Facebook appeared first on Jeffbullas's Blog.

* This article was originally published here

Start making $100+ per day this week with the best dfy system - Subscribe here!

How to Make Your Brand Storytelling More Compelling

Marketers sell you the solution to your problems. A good marketer will make you desire their product, even if you didn’t want it in the first place.

However, your target customer needs to relate to your business on some level. Otherwise, no amount of sugar coating will compel them to buy your product. Therefore, connecting a product to a story is an effective way of marketing as more people will find it relatable.

‘Storytelling’ Marketing has become an effective trend in recent years. Marketers love to present narratives that convince the customers to invest in their products. However, storytelling is an art, and many professionals get it wrong. If you are an aspiring marketer, here’s how you can make your brand’s storytelling more compelling.

Connect to customers with effective brand storytelling

Impressing clients and generating leads are the two main goals of successful marketing. An attractive brand story can achieve both easily. However, coming up with a good enough concept to build your brand’s story is a whole different task altogether. Check out these tips to improve your brand storytelling skills:

1. Understand What Your Target Audience Wants

While marketing their product, many brands’ biggest mistake is ignoring their target audience’s wants. Instead, they’re so invested in the features and attributes of their product they forget about the needs and demands.

Therefore, before you work on any marketing idea, identify the target audience and their needs. Launching your product without planning won’t get you the best results. For example, one audience group might care about what you’re offering, but the other won’t even bat an eye. So, instead, create a brand story that relates to your product’s expertise without forgetting your target audience’s requirements.

2. Emotionally Connect With Your Audience

Boring statistics or data does not attract most consumers. Instead, they want to see an advertisement they can relate to. Naturally, this will eventually lead to better sales. However, if you have to add data to your advertisement, why not fit it into a compelling narrative?

You have to present your data to your target audience so they can get emotionally attached to what you’re offering. For that, you have to be creative and think out of the box instead of simply throwing stats at your clients. For example, brands like Netflix use data to suggest and develop content according to popular demand. The bottom line is, you have to lure your target audience into buying your product or service. Consequently, an emotional brand narrative can increase conversions significantly.

3. Know Your Brand

Besides knowing your target audience, it’s also highly essential to know your brand, its offering, its objectives, and what it believes in. You should know your products’ most significant selling points and give high importance to the features your target audience cares about.

Moreover, it’s also important to analyze your competition and adapt to market trends. Also, it’s important to take the input of all your employees for creative, relevant, and authentic ideas. You can do this by organizing a survey for your employees to ask for suggestions on the product’s launch.

4. Keep it Simple

In marketing, you should never over-complicate things. It’ll only make matters worse. You don’t want to fend off potential customers by presenting a complex and overly-informative narrative. Instead, you should present your brand’s story in a simple, creative, and precise manner.

Only discuss features and details your target customers are interested in. Have you ever seen Apple over-complicating a product launch? No! They keep everything simple and discuss what needs to be discussed. In your launch, you should discuss the problem your product is addressing, its significance, and how your product can turn out to be the best solution.

5. Add Interesting Visuals

Video is the most common medium brands use to market their product through storytelling. Most customers prefer visual media instead of written media. Here’s an interesting trivia; the human brain processes visual content 60,000 times faster than text-based content. However, videos are extremely common these days. Stand out from the rest of the marketing by using original and unique approaches.

For example, you can use attractive animations and visual effects to capture your audience’s attention. You can also use audio advertisements as they’re quite effective as well. Many brands promote their products through podcasts and audio advertisements on audio-streaming platforms like Spotify and Soundcloud. Use interesting creative taglines in your audios or videos as well.

Furthermore, stay updated on modern trends, technology, and media. For example, many professionals use recent sports competitions to market their products. Similarly, you will find popular instances of companies creating memes on social media with creative and humorous product placement.

6. Keep Your Business Model Transparent

Have you ever imagined why Apple is so successful? Whatever they do turns out to be successful. They are so good at selling they might even sell an ordinary piece of rock for hundreds of dollars in their stores. Apple makes so much money because its clientele blindly trusts its quality. It wouldn’t be an exaggeration to say Apple has converted its customers to its brand ambassadors. They present their product with utter transparency and authenticity.

Therefore, you have to make your business model more transparent to your target customers to sell your product. By ensuring authenticity and transparency, you convince your audience to try your services instead of already established brands. Don’t try to scam your consumers by showing something and providing something else. Such gimmicks won’t last long in the current era of social media.

7. Present an Attractive Brand Personality

Last but not least, to captivate your audience, you are required to have an attractive brand personality. Therefore, you need to keep a strong, confident, and persuasive mindset while promoting your product. If you are having difficulties developing such a personality, you can seek the help of a brand communication coach. They’ll help you understand the science behind developing a brand personality that sells.

You should have a persuasive tone while discussing your brand’s story. To this end, share many cases where your product provided customers with an effective solution.

8. Value Your Customers

Customers’ requirements always come first. To sell your product effectively, prioritize your customers in your brand story. Show them how you value their problems and how your product can provide them with the desperately needed solution. Put forward customers’ testimonials where your brand solved their concerns. Be transparent and don’t fool anyone, as trust is one of the biggest factors deciding your brand’s longevity. Once your customers feel valued and respected, they will trust your business and might ditch already established brands for your product.

The Verdict

Marketing techniques can make or break the sales and success of a product. Therefore, telling a brand story that attracts and inspires your consumer base is extremely crucial. Therefore, try to produce a relatable brand story. Furthermore, present it in such a way your consumer has no choice but to go for your product.

Guest author: Muhammad Jazib Khan works as the Digital Marketing Manager for British Assignments Help, where he creates creative content and ideas to promote educational platforms in the market. As well as aligning the company’s goals with online marketing activities. He contributes articles on digital and content marketing regularly.                                                                                                       

The post How to Make Your Brand Storytelling More Compelling appeared first on Jeffbullas's Blog.

* This article was originally published here

Start making $100+ per day this week with the best dfy system - Subscribe here!